Tony Roma's contribution to RTK was officiated in a cheque handover a ceremony that took place at RTK's shelter in Titiwangsa, which is home to 130 residents. The event, part of Tony Roma's corporate social responsibility (CSR) initiatives, was attended by Revenue Valley's Chief Operating Office (COO), Dickson Low and RTK's founder Hajjah Sharifah binti Adian, and joined by over 100 children from the home.
Tony Roma's Malaysia collaboration with RTK began in June, when they made a pledge to contribute part of their sales revenue to support RTK's efforts. Throughtout June 30 to August 17, customers at all Tony Roma's Malaysia outlets who purchased their Beef 10 dish contributed RM5 to the cause. Customers and suppliers also supported the cause by contributing to the donation boxes places in all outlets.
Funds collected from this CSR campaign will be used to provide food, clothing, education and basic care for the residents of the home. Besides the RM20,000 donation, the team at Tony Roma's Malaysia also assisted with repair of cookers a the home, and donated everyday essentials worth up to RM6,000. They include food items, a commercial chiller and blender, rice cooker, serving trays and two desktops computers for schoolwork and research.
RTK was established in the year 1988 to provide shelter for single and abused mothers mothers and orphans. Today, three shelters operate under the RTK banner. Two are located in the vicinity of Taman Tasik Titiwangsa and the last is in the vicinity of Jalan Duta in Kuala Lumpur. RTK's mission includes providing basic care, vocational training and confidence-building activities for its residents.
The contribution to Rumah Titian Kaseh is part of Tony Roma's Malaysia's corporate social responsibility (CSR) activities toward fostering a more caring society. In the past, the casual-dining chain has contributed to the National Autism Society of Malaysia (NASOM) and SJC (C) Pin Hwa 1 Setia Alam.
The American casual-dining giant, haled the world's largest restaurant chain specialising in ribs, entered the Malaysian market in 2006 when Revenue Valley Sdn Bhd acquired the Malaysian franchise. It launched its seventh outlet in Nu Sentral Shopping in May.