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Tuesday, November 11, 2014

INSPIRING THE NEXT GENERATION OF SMARTER FUEL EFFICIENT DRIVERS

IACT College crowned The Shell FuelSave College Competition 2014 Champion!
 We are the champions! Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. and Ms. Christine Liew, Head of Retail Marketing, Malaysia, Singapore, Hong Kong and Brunei of Shell Malaysia Trading Sdn Bhd with the Shell FuelSave College Competition 2014 Champion, IACT College.
·         Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd.
·        Ms. Christine Liew, Head of Retail Marketing, Malaysia, Singapore, Hong Kong and Brunei of Shell Malaysia Trading Sdn Bhd
Shell FuelSave College Competition 2014 winning teams with their mock cheques and trophies with Tuan Haji Azman Ismail, Managing Director of Shell Malaysia Trading Sdn Bhd (sixth from the right) and Shell Timur Sdn Bhd. and Ms. Christine Liew, Head of Retail Marketing, Malaysia, Singapore, Hong Kong and Brunei of Shell Malaysia Trading Sdn Bhd(fifth from the right).
 Left to Right:
i.         2nd Runner Up - Universiti Putra Malaysia
ii.        Champion -IACT College
iii.       1st Runner up - Taylor’s University  
I attended the Shell FuelSave College Competition Finale on 11 November 2014 at Publika to find out who are the winners for this year. Check out the instagram video, I posted on instagram sherrygo. The night we enjoy performance by Elizabeth Tan and Kuah JenHan. 

The Shell FuelSave College Competition comes with all 10 participating schools coming together to celebrate their efforts in the finale event at Publika. IACT College emerged as the 2014 winner and took home the championship trophy, RM15,000 cash prize and potential internship opportunities with Shell Malaysia and its media and communications agency partners.

Held for the fourth consecutive year, the Shell FuelSave College Competition which is an initiative by Shell Malaysia, challenged students from public and private universities to plan and execute an integrated marketing and communications campaign to promote and educate Malaysia’s Gen Y drivers on fuel efficiency and smarter driving habits.

The competition aims at providing participating tertiary students a chance to experience the working environment within the marketing and communications industry and to gain deeper insights in the process of conceptualising and executing a campaign from start to end.

Taking up the challenge this year were teams from Monash University, Tunku Abdul Rahman University College, HELP University, UCSI University, Sunway University, IACT College, Taylor’s University, Universiti Putra Malaysia, National University of Malaysia (UKM) and Universiti Teknologi Mara (UiTM).

The campaign journey for the teams this year started in September with a briefing and mentoring session by industry experts to coach them on how to put together a successful marketing and communications campaign to motivate their audience to take the #ShellPledge. They then presented their proposals to a panel of judges for approval before executing their plans.

In a final bid to gain points to win the competition, the teams gave it their all in a Bonus Round Challenge earlier today. They had to complete a series of three challenges that were based on the Shell FuelSave Tips which tested their knowledge on fuel efficiency and smarter mobility.


Taylor’s University was the first runner-up winning RM8,000 and a trophy while Universiti Putra Malaysia was the second runner up taking home RM5,000 and a trophy as well.

In addition to the prizes for the winning teams, a special award was presented to IACT College for collecting the most pledges for the #ShellPledge contest. They were presented with a cash prize of RM2,000 by Ms. Lee Ai Hoon the General Manager of Marketing of Bermaz Motor Sdn Bhd – exclusive distributor of Mazda vehicles in Malaysia. The #ShellPledge contest which ended on 31 October 2014 will see the grand prize winner driving away in a new Mazda2 SKYACTIV, co-sponsored by Bermaz Motor.

Winners will be announced on 15 November 2014 onwards via email, telephone or email.

The night is fun time get together with blogger friend, Nannie and her children. Thanks PR Sherry for inviting my son and I for this interesting event. 


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