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(from left to right) Wong Meng Choy,
CEO of Luxor Beauty World Sdn Bhd and Bruce Lim, Vice President of
Merchandising at 11street, mark the start of the partnership, in which
H2O+ products will be available for sale online exclusively on 11street. |
Last week, I was invited to attend the beauty event. I have upload the photos on my Facebook Fan page
album 1, and
album 2, you can click on the link to view the photos. H2O+ Beauty has unveiled its next
chapter, a bold relaunch that was over a year in the making. This
ambitious reimagining of the brand builds on its 26-year-legacy of
creating beauty products that encourages women to define beauty on their
own terms. As part of this relaunch, H2O+ Beauty implemented a sweeping
strategic shift in its business model to prioritize innovation over
manufacturing, broadened its opportunities for creativity and innovation
with fresh product lines, created new channels of digital communication
to improve access for its audiences, and added further brand upgrades
to better fit the needs of today’s discerning consumers.The event was held at Nu Tower 2, KL Sentral. I took LRT from SS18 Ruang, and it takes 14 stations to reach KL Sentral.
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H2O+ Oasis Hydrating range |
“H2O+ was founded more than two decades ago as a groundbreaking
concept to deliver innovative, modern and effective skin care options in
an environment that encouraged women to make their own choices. That
courageous spirit and customers-first approach have always been a core
tenet of the brand,” said Joy Chen, CEO of H2O+ Beauty. “Now we want to
amplify that spirit with a reimagined H2O+ Beauty, one that even better
serves our customers by being more innovative, creative and
results-focused. We can’t wait for the public to see what’s in store.”
Luxor
Beauty World Sdn Bhd, the sole distributor of H2O+ Beauty products in
Malaysia, has appointed 11street as its official online partner. With Internet access, we can shop online from home and office with just few clicks away.
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Regenn Lee,
Beauty Trainer at H2O+ performing a skin analysis on a beauty blogger.
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“Online shopping has evolved tremendously over the years and is now a
trending global phenomenon due to advancement in technologies, better
enhancement of security and predominantly a big shift in end consumers’
shopping behavior. Hence, to stay ahead and meet current shopping
expectations, we are confident that this partnership with 11street will
provide a more convenient platform for our consumers to shop for their
favorite H2O+ Beauty products online,” said Wong Meng Choy, CEO of Luxor
Beauty World Sdn Bhd.
Bruce Lim, Vice President
of Merchandising, 11street said: “Based on an online survey we
conducted recently, a majority of Malaysian shoppers prefer shopping
online for one simple reason – convenience. At 11street, we see this
surging trend as the catalyst to the rise of e-commerce in Malaysia,
with many brands hopping aboard the bandwagon. Our partnership with H2O+
Beauty today adds another feather to our cap, for we are honored to
support their shift into an omni-channel retailing.”
“Years
ago, brick-and-mortar was the key part of our retail strategy, but
given current trends and how consumers prefer to shop, we decide to
build our brand presence online by centering our focus towards our
website, and partner a reputable e-mall such as 11street to cement our
commitment in offering a seamless shopping experience for our
consumers,” Wong elaborated. “This is evident through a new line of
products and a reimagined brand, which includes a revamped website that
is optimized for both desktop or mobile shopping.”
The new H2O+ Beauty is excited to reveal the following updates:
Fresh product lines
As
part of the reimagining of the brand, H2O+ Beauty is launching a fresh
line of products with modern, technologically advanced ingredients that
effectively target skin needs. These new collections are inspired by the
brand’s innovative beginnings and combine pure water with the latest
advances in skin technology, resulting in performance-based formulas
made without parabens, mineral oils, or phthalates.
H2O+ offers products across the following collections with clinical claims on
7 hero skincare products:
*
Oasis: The legacy collection of H2O+ features hydrating products that
transform a parched complexion into perfectly supple and smooth skin
that is brimming with vitality;
* Infinity+ (formerly Sea
Results): Age-defying products that leverage the energizing powers of
water to stop the “ripple effect” of aging by treating the most telltale
signs, both instantly and over time;
* Waterbright (formerly
Waterwhite): Hydra-powered products with effective brighteners, such as
Vitamin C, that diminish dark spots, even out skin tone and promotes
overall radiance;
* Elements: Brings cleansing and purity to all
skin types, preparing your complexion for specialized treatment and
spectacular results. Water is the foundation for our brand – and these
new formulas are the building blocks of any skin care routine;
*
Body Care: Our Sea Salt, Eucalyptus and Aloe, Milk and Specialty Care
collections maximize the ultimate hydrating power of H2O to cleanse,
moisturize and soften skin from head to toe.
The H2O+
Beauty packaging has also been revamped, reflecting a more modern look
and feel that hearkens to the brand’s water-based heritage, the backbone
of all H2O+ Beauty products. The packaging now serves as a platform for
graphic artist, Ayaka Ito, to showcase her unique work and reflect the
rejuvenating power of water. Drawing inspiration from a study of water
in different stages – rippling, crashing, sparkling in sunlight – she
created all new graphic designs for the brand, hand drawing pencil
illustrations layered with color to mimic movement and light.
H2O+
Beauty intends to empower women to take charge of their skin through
the sharing of skin care tips and how-to videos on its Facebook page
(https://www.facebook.com/H2OPLUSBEAUTYMALAYSIA/) by experts and a
stream of beauty influencers, for a “NOW & WOW” experience.
About H2O+ Beauty Malaysia
H2O+
Beauty creates skincare formulas that harness the hydrating power of
pure water. The company was founded in 1989 with the goal of putting
beauty back in the hands of all women by empowering them to define
beauty on their own terms. Continuing that legacy today, H2O+ Beauty
combines the simplest, yet most powerful compound on the planet with
advanced skincare technology to help women feel confident in their own
skin. Our collections of water-based products are formulated with active
ingredients, enabling them to nourish and hydrate skin. H2O+ Beauty is
headquartered in San Francisco, CA. For more information, please visit
http://www.h2oplus.com.my or H2O+ Beauty Malaysia Facebook
https://www.facebook.com/H2OPLUSBEAUTYMALAYSIA/.
About 11street (www.11street.my)
11street
is a trustworthy and convenient online marketplace that offers a great
variety of products at competitive prices. It strives to revolutionise
today’s consumers’ online shopping experience by making it more
personalised and engaging. 11street has a diverse selection of product
categories which are tagged on Fashion, Electronics, Groceries, Health
& Beauty, Kids & Baby, Leisure & Sports, Home & Living
and Books & Services including deal offerings like E-vouchers.
11street is also an optimised marketplace where its merchandising
ecosystem, education and training programs can fully support sellers
regardless of the size of their businesses. Established in Korea since
2008, 11street is now one of the top global e-commerce marketplace
providers with 400,000 sellers serving over 30 million consumers
worldwide. 11street also has a presence in Turkey and Indonesia, known
as n11 and elevenia, respectively. For more information, please visit
www.11street.my