Parents are important agents of behavior change in a child, hence it is important that parents demonstrate and reinforce this behavior at homes, because children learn by observing their elders. Being mom of two boys, I always teach my children to wash hands before meal.
In conjuction with the 10th Global Handwashing Day, Unilever Malaysia's leading health soap Lifebuoy is running its biggest celebration with its 'High5forhandwashing' campaign to encourage handwashing behavior globally. The campaign aims to celebrate clean hands, where members of public are encouraged a High-5 photo on their social media platforms to raise awareness amongst Malaysians about proper hand hygiene habits.
Lifebuoy is committed to teach this lifesaving habit good hygiene habit - handwashing with soap to five children for every picture uploaded on social media with the hashtag #High5forHandwashing. "Trough our High 5 for Handwashing programme, we are targeting to collect 200,000 High5s thereby committing to teach 1 million kids handwashing in 2018", said Vincent Chong, Marketing Director of Unilever (Malaysia) Holdings Sdn Bdn. Lifebuoy has partnered with more than 140 celebrities and key opinion leaders globally to amplify the handwashing messages and more than 5,000 of Lifebuoy's employees visited schools to mentor children with proper handwashing habits. The campaign has also broken the Guinness World Records for High 5-ing.
|My son too know the important of #High5forHandwashing|
Hygiene is important especially hands because hands are one of the most common mediums to spread germs from one person to another. Most hygiene related health problems are spread through a simple touch. With High 5 for handwashing, Lifebuoy is encouraging people to have the confidence to High 5 and adopt a simple hand washing habit to prevent hygiene related health problems.
Lifebuoys runs the world's largest hygiene behavior change programme and has already reached over 379 million people worldwide since 2010. The campaign is anchored on the Unilever Sustainable Living Plan (USLP) that emphasizes on creating sustainable living commonplace through behavioural change. The Plan was launched to increase positive social impact arising from Unilever's initiatives while halving the organisation's environmental impacts.