|For the first time, fans of the cutest kitty on the planet will have the opportunity to own Hello Kitty merchandises that have been exclusively designed for Guardian Malaysia. The items will be available at Guardian stores starting 1st February.|
CEO of Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen, who unveiled the collections today, said: “This unique marketing initiative is being launched to delight customers and fans of the ever-popular and ever-green Hello Kitty.”
He said: “The two collections have been designed to celebrate the Chinese New Year season, and International Women’s Day which falls on 8 March. As such, these items are being rolled out in two phases, each with its own set of items.
“We are confident that these items will WOW customers and fans. Not only are the designs clearly one of its kind, they are also offered at very compelling prices, at RM25 and below.”
|The children striking a pose with the world's most lovable kitty, Hello Kitty at the launch of Guardian's Hello Kitty collection. |
The other collection “Hello Kitty Hello Confidence”, comprising a tote bag, lunch bags, cosmetics pouch and laptop bag, comes in purple and pink and carry messages of “love”, “cheer” and “spread love” to symbolise International Women’s Day. They will be in the stores from 8 March to 18 April.
|CEO of Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen (right) and Senior Marketing Manager, Shirley New (left) striking a pose with the cutest kitty on the planet.|
Customers making purchases of RM150.00, inclusive of any Hello Kitty Celebrates merchandise, at selected Guardian stores, will stand a chance to be receive two complimentary tickets to Hello Kitty Town. Limited tickets available.
To buy any of the nine items, customers only need to spend RM20 on products that
include one item from a sponsor brand; or RM30, without a sponsor brand.
So head on down to your local Guardian store and start building your collection!
For more information, please visit www.guardian.com.my
|Photo session with Hello Kitty|