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Monday, January 29, 2018


For the first time, fans of the cutest kitty on the planet will have the opportunity to own Hello Kitty merchandises that have been exclusively designed for Guardian Malaysia. The items will be available at Guardian stores starting 1st February.
Guardian Health and Beauty Sdn Bhd and Hello Kitty have teamed up again to bring smiles to fans, the young and the young-at-heart throughout the country. For the first time, fans of the cutest kitty on the planet will have the opportunity to own nine items that have been exclusively designed for Guardian Malaysia.

CEO of Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen, who unveiled the collections today, said: “This unique marketing initiative is being launched to delight customers and fans of the ever-popular and ever-green Hello Kitty.”

He said: “The two collections have been designed to celebrate the Chinese New Year season, and International Women’s Day which falls on 8 March. As such, these items are being rolled out in two phases, each with its own set of items.

“We are confident that these items will WOW customers and fans. Not only are the designs clearly one of its kind, they are also offered at very compelling prices, at RM25 and below.”
The children striking a pose with the world's most lovable kitty, Hello Kitty at the launch of Guardian's Hello Kitty collection.
The “Hello Kitty Celebrates” range, comprising blankets, cushions and notebook and bookmark and designed to reflect the celebrative mood, will be available at Guardian stores from 1 February to 7 March.

The other collection “Hello Kitty Hello Confidence”, comprising a tote bag, lunch bags, cosmetics pouch and laptop bag, comes in purple and pink and carry messages of “love”, “cheer” and “spread love” to symbolise International Women’s Day. They will be in the stores from 8 March to 18 April.

CEO of Guardian Health and Beauty Sdn Bhd, Mr. Soren Lauridsen (right) and Senior Marketing Manager, Shirley New (left) striking a pose with the cutest kitty on the planet.    
Hello Kitty, which has been inspiring millions of fans all over the world, including a huge fan base in Malaysia has set up its own Hello Kitty Town in Puteri Harbour in Johore. Guardian Malaysia, in conjunction with launch of these collections, will be offering customers in Johore an opportunity to tour Hello Kitty Town and to meet Hello Kitty.

Customers making purchases of RM150.00, inclusive of any Hello Kitty Celebrates merchandise, at selected Guardian stores, will stand a chance to be receive two complimentary tickets to Hello Kitty Town. Limited tickets available.

The Mechanics
To buy any of the nine items, customers only need to spend RM20 on products that
include one item from a sponsor brand; or RM30, without a sponsor brand.
So head on down to your local Guardian store and start building your collection!
For more information, please visit  

Photo session with Hello Kitty

Happy me as I get went to Berjaya Time Square last Saturday and waited for the photo session with Hello Kitty at 1.15pm. Thanks to Guardian Malaysia for inviting me and my dear for helping me to fetch son from school so that I can attend this wonderful event.

Sunday, January 28, 2018

Max Fashion opens flagship store in Malaysia

Value fashion retailer continues expansion in Asia with the opening of its flagship store, 1Utama Shopping Centre, Petaling Jaya, Malaysia

Being busy mom of two boys, I took time out to attend the grand opening of Max Fashion. Max, one of the largest value fashion brands across Middle East and India, has announced the launch of its fourth and flagship store in 1 Utama. The opening was marked with a red carpet ceremony hosted by Ramanathan Hariharan, Max CEO and Director of Landmark Group. The opening ceremony included the presence of Malaysian Actress Amber Chia, Instagram sensations Ashley Lau and Brian See, and several members of the media.

Located at the 1Utama Shopping Centre, in Petaling Jaya, Malaysia, the new store is over 10,000 square feet and will retail Max’s label of men’s, women’s, and children’s fashion - as well as sportswear, bags, footwear, lingerie and accessories. The store is also set to offer the latest Spring Collection 2018 from Max.

Ramanathan Hariharan, CEO of Max and Director of Landmark Group said, “We established our presence in Malaysia last year with the opening of our first store in IOI Mall – Putrajaya. Subsequently, we have opened two more stores, in Sunway Putra Mall & more recently, Avenue K Mall - all of which have been met with overwhelming success. Staying faithful to our commitment to serving customers in Malaysia, we have opened our fourth and flagship store at the 1Utama Shopping Centre, Petaling Jaya. We are keen to continue serving Malaysia’s young customer base that understand and appreciate great fashion.”

“In addition to serving our customers, we also aim to support society by adding substantial employment opportunities. With the new flagship store, we currently operate over 47,000 sq. ft. of retail space in Malaysia. By the end of 2018, we intend to increase this to 120,000 sq.ft. with over 200 employees across 10 stores”.

He added, “Here at Max, we encourage individuals to embrace their individuality to bring out their own sense of style. We are proud to say that we are the leaders in the value fashion market in Middle East and India. We achieved this not only from offering great quality products but also from providing a fulfilling, world class shopping experience. We wish to continue this and in doing so, increase our strong presence in Malaysia in the future”.

The new store showcases Max’s latest Spring collection with Denim and Activewear being key highlights. Max’s Denim collection stands to offer consumers a strong sense of individuality allowing them to embrace their own unique style. The Activewear collection encourages a healthy and active lifestyle with sportswear that is both stylish and perfect for an ideal workout.

lion dance performance during the opening of the Max Fashion
I am trying out the clothes as I am plus size mom size 16.
I am happy that this Max Fashion has many choices of clothing for adults and children, even school bags which I find them affordable and cute for boys and girls. Do check out the video above to see some photos which I have taken in store at 1 Utama. 

Max today is the leading and most trusted value fashion retailer in the Middle East and India, and aims to have a network of over 600 stores encompassing nine million sq.ft. of retail space by 2020.
Additional information is available on the Max website and social media channels:
Website (
Facebook page (
Instagram channel (

About MAX
Launched in the UAE in 2004, Max is the largest & most trusted value fashion brand in the Middle East, North Africa & India with close to 400 stores across 19 countries, encompassing 6.7 million sq.ft. Catering to the mid-market segment, Max retails its own private label clothing for men, women and children along with footwear, home and accessories with over 100,000 happy customers shopping daily. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates with headquarters in Dubai, UAE. (

Thursday, January 25, 2018


AEON CO. (M) BHD. and honestbee have signed a Memorandum of Understanding (MoU) to form a business alliance. This alliance will enable both parties to develop and formulate new services that better match the rapidly changing customer demand, by establishing a framework of cooperation to merge their unique strengths. The collaboration stems from the growing trend of online purchase pattern and a desire to innovate its offering to enhance value for Malaysians.

Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD commenting on AEON’s future plans for its e-commerce segment which will include similar innovations in the pipeline.

Shinobu Washizawa, Managing Director of AEON CO. (M) BHD. said: “Owing to decades of support from our customers, we have established a nationwide presence. We believe our strength lies not only in the wide-range of products and services, but also in the customers’ trust in our reputable brand. In order to enhance the value for our customers by moving towards an omni-channel retailer, we want to combine our strengths with honestbee’s expertise to digitalise our customer’s shopping experience.

Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD (third from left) and Ms Marianne Chuo, Country General Manager of honestbee Malaysia (second from right) exchanging handshakes after the official signing of the memorandum of understanding (MoU) witnessed by Mr Hiroyuki Kotera, Executive Director of AEON CO. (M) BHD. (first from left), Mr Poh Ying Loo, Executive Director of AEON CO. (M) BHD (second from left) and Mr Kunimasa Nakamura, Deputy General Manager, honestbee Japan (first from right).

Adding Value to An Established Grocer
Honestbee is an online concierge and delivery service with presence in eight countries. According to Marianne Chuo, Country General Manager of honestbee Malaysia, the way Malaysians consume shopping today differ greatly from how it was a decade ago. “One of the key drivers for the success of the online retail sector is convenience. As a trusted online concierge, we are always evolving with time to offer our customers a whole new level of committed reliability. We curate our logistics in a way in the most efficient and effective way when delivering products, ranging from fresh produce to dry goods. We look forward to a successful collaboration with AEON CO. (M) BHD.”

As the pilot project of this alliance, AEON Mid Valley store will initiate honestbee’s personal shopper service. Customer who live within 17 km radius from the store will enjoy a minimum 1-hour delivery service for the purchase of listed grocery products (subject to availability of the timeslot).

Washizawa added: “We are proud to launch this new service at our flagship store, AEON Mid Valley. We will closely monitor the feedback and demands from our customers, and consider to expand this service both in terms of regional and in merchandise offering. I am delighted to share that AEON CO. (M) BHD. will have more of such innovations in the pipeline.”

(L – R) Honestbee mascot, Mr Hiroyuki Kotera, Executive Director of AEON CO. (M) BHD., Mr Shinobu Washizawa, Managing Director of AEON CO. (M) BHD., Ms Marianne Chuo, Country General Manager of honestbee Malaysia, Mr Poh Ying Loo, Executive Director of AEON CO. (M) BHD. and Mr Kunimasa Nakamura, Deputy General Manager, honestbee Japan posing with some of the products which can be purchased from AEON MidValley through honestbee’s online platform.

“At honestbee, our expertise lies in ensuring that our customers receive their purchases almost as soon as they have put in their order. As such, we are extremely proud to be appointed as AEON CO. (M) BHD.’s partner in their endeavour to venture into on-demand delivery service,” Chuo added.

As an introductory offer, every new customer will get to enjoy a RM50 discount with a minimum spend of RM120. To enjoy this benefit, new customers need to key in the promotional code of “AEON50HB” to redeem any time before 1 March 2018. This is good news for busy mom like me, as I am always on the go to fetch children. I shall let my friends to know about this too.

Just want to share about shopping, first we choose the dry food, then only we only choose the frozen food. Just like our usual shopping for groceries, before heading to cashier, we'll pick up the frozen products last to go cashier for payment. Is this the way, you always shopping for groceries? 

Wednesday, January 24, 2018

11street Gong Xi Wang Wang campaign

A traditional Chinese Diabolo performance to kick start 11street’s Gong Xi Wang Wang Campaign
As the lunar new year dawns, 11street recently conducted a nationwide survey to better understand the psyche of online shoppers. In total, 1,854 respondents took part, in which the findings revealed that Malaysians are prone to last-minute shopping, and concurred that family and friends mattered most. On that note, 11street launches its Chinese New Year campaign – Gong Xi Wang Wang – which aims to accommodate their shopping needs.

Bruce Lim, Vice President of Merchandising at 11street said: “It is no secret that we have a large and growing pool of online shoppers in Malaysia, and typically, during festive periods such as Chinese New Year, we see a peak in online sales.”

From the survey, 11street also found that at least 96% of survey participants intended to shop online for the upcoming festivity, driven by better prices, discounts and promotions. Lim added: “This is only natural as Internet-savvy consumers will head online to search for deals and promotions, so to evolve our offering in tandem with consumer demands, 11street has tailored more bespoke offering for the upcoming Chinese New Year celebration.”

Lim elaborated: “These two services are off the back of 11street’s survey and will be featured as a part of our last minute promotion under the Gong Xi Wang Wang campaign. We hope that this convenience that we offer will continue to spur shoppers to see online marketplaces as the go-to channels when they want to shop for necessities, especially with the festive season around the corner.”

11street’s 48-hour Delivery and Click & Collect are Music to Eleventh-Hour Shoppers

Conducted between 22 December 2017 to 3 January 2018, 11street’s online survey revealed that almost 60% of respondents only began Chinese New Year preparation 14 days before – a figure that tripled those who started prepping 28 days prior to the festivity. More interestingly, almost half of this majority admitted to only planning three days before the big day.

Good news to Malaysian shoppers! Being a Malaysian I know that we have a shopping behaviour of last minute shopping, no worry of this last minute shopping as 11street’s Gong Xi Wang Wang campaign will appeal to last-minute shoppers, with a 48-hour delivery to those in Klang Valley,
and a ‘Click & Collect’ service to enable shoppers to eliminate wait time for shipment and collect their purchases themselves at selected physical stores nationwide. Being busy mom of two boys, this is good news to me as I still have time to shop shall check out the shopping list that I haven't do.

Bruce Lim, Vice President of Merchandising for 11street and team posing for photo at their Chinese New Year media Luncheon event.
Malaysians Consumers Have Big Hearts and Hold Strongly to Traditional Values 
The survey also disclosed that 70% of participants were willing to spend on their family and loved ones during Chinese New Year, with three times more spending to purchase items for gifting purposes, rather than for themselves. Among the top five activities these respondents wished to partake in with their family included dining out, visiting friends, shopping for those they cared about, watching a movie together, and travelling to a foreign country.

“It is heart-warming to know that our Malaysian consumers hold such great values, and to give them greater convenience to shopping on our platform, we have ensured that our Gong Xi Wang Wang campaign has a variety of gift hampers, e-vouchers for restaurants, even travel deals. Our survey has helped us understand the needs of these shoppers, so we will continue to procure offerings that meet their demands,” Lim added.

At the same time, 77% of the respondents confessed that they would buy clothes and shoes online – a figure that was three times more than food. Meanwhile, a pool of participants acknowledged that the top three categories they would purchase online are fashion items such as Chinese traditional wear, cheongsam, and groceries including food and beverages, as well as home and living items as they prepared for the festivity.

Bruce Lim, Vice President of Merchandising for 11street and guests tossing the Yee Sang to signify the launch of 11street’s Chinese New Year Gong Xi Wang Wang campaign.
Gong Xi Wang Wang Campaign with over RM20 million worth of Ang Pow Coupon Giveaways
In conjunction with Chinese New Year, 11street’s Gong Xi Wang Wang campaign will be giving away over RM20 million worth of Ang Pow coupons applicable to more than 10 million products with overall discounts up to 88%. Other offers include ‘good luck flash deals’ with
selected products for as low as RM0.88.

During the campaign period, 11street will also be selling PETRONAS e-vouchers at up to 30% discount off the original price value allowing Malaysians to gather with family and friends for visiting, dining and outing, on top of a plethora of gift hampers and Chinese New Year dining deals.

11street Targets 50% Increase in YoY Chinese New Year Business 
 “This year, 11street’s Gong Xi Wang Wang campaign is set to alleviate the stressors of the Chinese New Year preparation process, while ensuring that consumers experience a whole new level of online shopping. At the same time, we aim to hit at least a 50% increase in Gross Merchandising Value off what we achieved last year in the same period.

“We understand that with today’s busy schedule, there will be limited time to make preparations, so we endeavour to be their best shopping partner and help them invest more productive time into shopping, and save the extra time in preparation for a meaningful Chinese New Year celebration with their loved ones,” Lim concluded.

Participating brands include Caring Pharmacy, ELBA, Empire Hamper, Fujiaire, HETCH, Kinohimitsu, Mamy Poko, NIVEA, NONG SHIM, SONY, Super, Tesco and Total Image.
During the campaign period, the highly-anticipated SONY Xperia XA2 Ultra smartphone is
available for pre-order on 11street from 20 to 31 January 2018.

For more information on 11street and the Gong Xi Wang Wang campaign, please visit

About 11street (
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living, and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Thailand, known as n11 and 11street respectively. For more information, please visit

Thursday, January 11, 2018

Kenny Rogers ROASTERS (KRR) as ROASTERS Eating Day (RED) returns for the 9th year running

Busy parenting also need a break for mommy. I am glad I spend the day at Kenny Rogers ROASTERS (KRR) to enjoy the meal. This is how I kicked start my New Year 2018.

Kick start the New Year with Kenny Rogers ROASTERS (KRR) as ROASTERS Eating Day (RED) returns for the 9th year running – an annual initiative to promote healthy living!

The Malaysia Dodgeball Federation who bagged all gold medals in three categories at the recent Asia Pacific Championships 2017 will also be making an appearance to show their support towards the campaign.

yummy Kenny Rogers Roasters that I have on the day, missing in photo is the muffin which I have ate.

This year, RED will run from 10 to 12 of January 2018 at all KRR restaurants nationwide.
Guests will be able to enjoy the exclusive Red Hot Meal for 2 at only RM 25 and collect KRR’s exclusive Angpow with 2 discount vouchers for KRR’s upcoming Fortune Chicken Meal!

Sunday, January 7, 2018

‘Meet & Greet Session’ Sarimah Ibrahim, the ambassador of DYNAMO Powder

Happy New Year to dear readers and visitors, it's second week of January. Yesterday, I went to MYDIN USJ Mall to ‘Meet & Greet Session’ with Sarimah Ibrahim, the ambassador of DYNAMO Powder, a new product from P&G. Indeed a day well spend for Sunday, many shoppers has queue up before 12.30pm as they have going to meet and greet session with Sarimah Ibrahim, the ambassador of DYNAMO Powder.

happy shoppers with Sarimah Ibrahim, photo credit to MYDIN Malaysia's Facebook
It's the day where lucky 60 shoppers that get the chance to meet and greet, everyone is queue in line to have their photo taken with the ambassador. Indeed a good deal for shoppers as a housewife I know that we cannot escape the daily chores of washing clothes. The three days shopping 5 Jan to 7 Jan 2018, these 3 days, shoppers who have purchase RM30 in a single receipt of Dynamo products get the chance to meet and greet with Sarimah Ibrahim as well as bring home a luggage with goodie of Dynamo inside the luggage. 

happy shoppers that have purchased the Dynamo products with their luggage
 You can follow the updates of MYDIN Malaysia on Facebook:

VIPS with Sarimah Ibrahim, the ambassador of DYNAMO Powder
Chinese New Year soon, I can't wait to go MYDIN for shopping for groceries and stationery products. There's still time to shop for new year if you haven't.

My children are now studying Standard One and Six, yeah both will need stationery for their study. I shopped for Sean too for his school bags and stationery, now his little brother is same school as him. 
wefie time with Sarimah Ibrahim, photo credit to MYDIN Malaysia's Facebook
Thank you MYDIN Malaysia for inviting me, it's my first event to attend for year 2018.

Energizer® Brand Refresh Launch @Sunway Pyramid

Energizer® Brand Refresh Launch f eaturing  from left to right:  Mr  Tan Suang Jak, Channel Director for Modern Trade,  Energizer® Ho...