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Tuesday, July 31, 2018

Dutch Lady Aim High for Smartness

Taking children’s nutrition to new heights, Dutch Lady Malaysia now offers the highest2 level of DHA (docosahexaenoic acid) in its formulated milk powder for children from 1 to 3 years old in a new pack, introduced today at the top of the city’s tallest satellite tower, Menara Kuala Lumpur.


Speaking to media at the launch, Mr. Tarang Gupta, Managing Director of Dutch Lady Malaysia said the company has continuously improved its products over the years and is responsible for shaping Malaysia’s formulated milk powder for children category.


“Since our inception in Malaysia more than 55 years ago, the company has been committed to nourishing the nation with trusted dairy nutrition. In line with this, we have been responsible for introducing key developments in the category of toddler nutrition. In fact, we were the first to introduce formulated milk powder for children to Malaysian mothers in 1988. We were also one of the first to introduce ‘0% sucrose or less sucrose’ formulation in our products in 2012 to help address the rising concerns of non-communicable diseases (NCDs) in Malaysia,” highlighted Gupta.


He continued: “Today, we are pleased to achieve another milestone in the product category of formulated milk powder for children – providing the highest2 level of DHA in every serving of Dutch Lady 123. We realise that the toddler years are the most important period for cognitive, emotional and social development; and many parents understand docosahexaenoic acid or DHA as a key nutrient to support the development of a child. The improved Dutch Lady 123 formulation also contains higher3 nutrient values for protein, vitamin D3, vitamin C (and more), which are essential for a growing child.”


Ashlee Ng, Marketing Director of Dutch Lady Malaysia further explained the significance of having high DHA in children’s milk:


“60% of our brain is made up of fats and one of the most important fats is DHA or docosahexaenoic acid4 that helps a child’s brain to develop. DHA is like building blocks for the brain and its importance is even more evident for young children, because their brains are growing rapidly,” said Ng.

A child’s brain develops rapidly, by a whopping 90%, from the ages one to five5, and studies have shown that an increased intake of DHA benefits children’s cognitive ability or thought process, behaviour6 and concentration levels7. So it is important for parents to provide DHA in their children’s daily diet to support their brain development.


Ng also added that while DHA is abundant in some fatty fishes, it may not be convenient or easy to include it in a child’s every day diet to ensure DHA is fully absorbed into their system. However, it will not be the case with formulated milk consumed by Malaysian children on a daily basis, specifically the 1 to 3 year olds.


“Dutch Lady’s formulated milk powder for children also contains protein and 20 vitamins and minerals. Another added benefit is that the formula has -- ‘0% or less sucrose’, which helps maintain children’s healthy weight,” she added.


“With every Ringgit that Malaysian mothers are paying for Dutch Lady 123, not only are they getting the highest2 level of DHA, but also higher3 nutrient values -- for example, approximately 44% more protein, 70% more vitamin D3, 150% more vitamin C and much more in comparison to other brands’ products of similar pricing. We hope to give the best value to Dutch Lady consumers,” concluded Ng.

Concurring to the fact that DHA helps lay the foundation of a child’s brain development during ages one to five years, invited guest Dr. Yong Junina shed some light on what parents can do to further support children’s cognitive development. During the launch, the consultant paediatrician and paediatric cardiologist who also conducts developmental assessments using the Griffiths Mental
Development Scales encouraged parents to boost their children’s smartness by allowing them to play with building blocks or bricks, which allows kids to unleash their imagination and build or invent without any limitation. They also get the chance to practice their matching, counting and sorting skills.


“It’s even better if parents join in the fun and combine building blocks play with pretend play or story-telling time! Activities like this drive creativity and divergent thinking, not to mention social and language skills as well,” said Dr. Junina.


Celebrity mum and daughter, Scha Alyahya and Lara Alana, brand ambassadors of Dutch Lady formulated milk powder for children were also present at the launch.


Scha said, “I’m really proud to see my daughter, Lara, growing up to be smarter and healthier day by day. Lara grew up drinking Dutch Lady milk, and for me it is also the only brand I trust to provide quality and safe nutrition for her. It’s good to know that my little girl can enjoy her favourite milk and at the same time nurture her smartness as well,” said Scha.


Aside from ensuring Lara is well-nourished, Scha often uses building blocks to stimulate Lara’s creativity. “Lara loves building castles, and then she would create her own stories about princes and princesses living in it, and the adventures they have as well. Listening to the twists and turns in her tales, I can’t help but marvel at how imaginative she is!” she shared.


Raise a smart, and bright child with good value nutrition from Dutch Lady today! Dutch Lady 123, Dutch Lady 456 and Dutch Lady 6+ with 5X DHA8 is available at all major hypermarkets and stores nationwide. For more information, visit www.smartmoments.com.my.


References:
1. Based on Retail Audit for 12 months ending March 2018 in Total Peninsular Malaysia (Copyright © 2018, The Nielsen Company (M) Sdn Bhd) for the product category of formulated milk powder for children.
2. DHA level per serving for DL 123 Plain & Honey compared to other formulated milk powder for children (1-3 years old) within similar price range (Mass category; GUM1+).
3. Dutch Lady 123 Plain compared with other brands of formulated milk powder for children (1-3 years) in the same price range.
4. Chang C.Y, Ke D.S, & Chen J.Y. Essential fatty acids and human brain. Acta Neurol Taiwan. 2009 Dec; 18(4):231-41. Retrieved September 5, 2017, from https://www.ncbi.nlm.nih.gov/pubmed/20329590.
5. Early Childhood Education Degrees, The Milestones of Your Little Rocket Scientist’s Development, 2013, available at http://www.early-childhood-education-degrees.com/milestones/.
6. Kuratko CN, et al. Nutrients. 2013 Jul; 5(7): 2777–2810.
7. Lauritzen L, et al. Nutrients 2016;8(1):1-17.
8. Compared to previous formulated milk powder for children (Year 2009).



About Dutch Lady Milk Industries Berhad
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.


Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold.


Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.



About Royal FrieslandCampina
Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 12.1 billion euros, Royal FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal FrieslandCampina has offices in 34 countries and more than 23,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with close to 19,000 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.
For more information please visit: www.frieslandcampina.com.

Monday, July 16, 2018

dahmakan Partners Ayam Brand™ To Deliver the Authentic Taste and Healthy Goodness of Coconut Milk

Ayam Brand™ one of Malaysia’s favorite household brands with its wide range of food products is partnering Malaysian leading food delivery startup, dahmakan, to bring the rich taste of coconut milk to even more people in the Kuala Lumpur through dahmakan’s healthy, gourmet meal delivery.

(From left) Mr Jonathan Weins, CEO and Co-founder of dahmakan, Mr Nathan Deverre, Ayam Brand™ Malaysia’s Strategic Marketing Advisor and Executive Chef Riza Ismail at dahmakan’s headquarters.

"dahmakan" which in Malay, means "Have you eaten?", is making daily food delivery an affordable, everyday experience. Their 5* hotel chef team creates healthy lunches and dinners crafted with the finest ingredients which are conveniently delivered to customers’ office or homes within 45mins of ordering. Ayam Brand is synonymous with healthy, MSG and preservative free food.

Ayam Brand™ Coconut Milk is also included in dahmakan’s signature Chicken Rendang dish.

The collaboration between the two brands is built on their shared values of providing healthy, MSG and preservative free foods. This collaborative effort ensures dahmakan consumers enjoy the taste and health benefits of Ayam Brand™ Coconut Milk in their signature dishes including Chicken Rendang and Chicken Percik. The partnership will run from June 29, 2018 for a three-month period.

dahmakan’s delicious Chicken Percik is cooked with Ayam Brand™ Coconut Milk

“Malaysians love food and have very finely-honed taste-buds when it comes to local favourites such as Nasi Lemak, rendang and curry. Food quality is something we take great pride on at dahmakan. We want to make sure we are using the finest ingredients, not compromising on taste and aroma” said Jonathan Weins, CEO and co-founder of dahmakan.


“Ayam Brand™ has been championing the goodness, versatility and convenience of our coconut milk for many years. Partnering with dahmakan allows us to wow a new group of users who can appreciate the taste of quality coconut milk in gourmet meals in local cuisine. We hope that the deliciousness of the Ayam Brand™ dahmakan meals will motivate them to recreate similar recipes,” Mr Nathan Deverre, Ayam Brand™ Malaysia’s Strategic Marketing Advisor.


Malaysians have long loved coconut milk and other coconut products as coconut recorded the highest per capita consumption (PCC) of 17kg per year1, topping the chart of consumption for fruit crops in Malaysia. Ayam Brand™ is among Malaysia’s top-selling coconut milk brands.


Try out dahmakan’s new menu with Ayam Brand™ coconut milk and order from their website at https://dahmakan.com/menu with prices ranging from RM18 to RM29 inclusive of delivery. Alternatively, you can also order via their app, downloadable from Google Play Store for Android users and Apple App Store for iOs users.


The complete range of Ayam Brand™ healthy and convenient products are available at retail outlets nationwide. Please visit us at http://www.ayambrand.com.my/recipes-video for more ways to enjoy Ayam Brand™ products!

Monday, July 9, 2018

Red Seal Natural Toothpastes


Why I am choosing Natural?
- A more natural brushing experience is now available from New Zealand! -



Of all the personal care products we routinely use, none is more important than the one we put into our mouth. With the launch of the highly trusted New Zealand brand today at Bangsar South, Red Seal Natural Toothpaste allows us to have a more natural and safer brushing experience. 

 “The mucosal lining inside the mouth has about 90% absorption efficiency and we are exposing our health to many toxic chemicals (in the toothpaste) without us knowing it. Therefore, we want the ingredients in our toothpaste to be as natural as possible.” Red Seal’s resident Naturopathic expert Michelle Irving highlights during her speech. 

Consumers are looking for healthier alternatives for themselves and for those around them.  Especially as they become aware of potential irritants in the form of synthetic chemicals in mainstream products.  Such irritants can include artificial colours and flavours, triclosan, parabens and microbeads.

Red Seal natural toothpastes replaces those chemicals with more natural herbal extracts and essential oils like eucalyptus, aniseed & peppermint. The combination of ingredients makes the toothpaste highly alkaline (pH >8), creating an environment discouraging the growth of bacteria.

One example of a unique natural ingredient originates from the Totara tree, a native tree of New Zealand. Totarol Oil is a naturally occurring plant extract that comes from recycled Totara.  Totarol is a natural alternative for reducing bad bacteria in our mouth.

The natural toothpaste range also has a calcium carbonate base which naturally rebuilds, or remineralises, the teeth.

As a natural healthcare organisation, Red Seal has been combining scientific knowledge with more natural ingredients since 1923.  In the case of toothpaste, Red Seal has been providing consumers with this more natural choice for 34 years.

Red Seal natural toothpaste comes from New Zealand, which is known for its clean green environment, beautiful water and fresh air. Providing additional reassurance to consumers is the country’s highly regarded food safety system.

“With 99% market share in the herbal toothpaste category in New Zealand, Red Seal has expanded from a strong base to being available in Australia, China, Korea, Japan, Taiwan, Singapore, across the Pacific and now in Malaysia” said Tony Robinson, International Director for Red Seal.

When there is a natural alternative to everything, why not?
If you are serious about the health of you and your family, you should consider Red Seal Natural Toothpaste. A more natural choice. 

There are a total of 5 varieties available, with the signature being their Natural Toothpaste. It is a combination of 12 herbs and extracts to help remineralization and killing off the bacteria to prevent tooth decay and plaque formation. It has a mild, minty pleasant taste, and is suitable for the whole family. 

For individuals who are ulcer-prone, there is a special formula, Natural SLS Free Toothpaste. It is free-of-Sodium Lauryl Sulphate (SLS).  It provides gentle protection on the mucosa layer. It is also suitable for people who wear teeth braces.


The Baking Soda Toothpaste is used to remove stains naturally, suitable for coffee or tea drinkers. It has also been used as a natural teeth whitener. The Propolis Toothpaste contains 100% New Zealand bee propolis with antiseptic and antibacterial properties, ideal for sufferers of gingivitis and sensitive gums. 

Last but not least, the natural Kids Toothpaste for the little ones. The taste is enhanced with real banana and peach flavours! The great taste encourages the kids to brush their teeth without having to worry about the risk of swallowing harmful chemicals. 

 “We are delighted to be able to bring Red Seal Natural Toothpaste from New Zealand to Malaysian shores. It is in-line with our belief to bring in more natural, healthier and safer options for Malaysians” says Joyce Chung, Product Manager of Red Seal brand in Malaysia.


The range of Red Seal Natural toothpastes is distributed in Malaysia, between RM18.70 to RM28.20. They are available exclusively at Caring pharmacies nationwide.
For more information on the range of Red Seal toothpastes, 
 #WhyIChooseNatural #myredseal

Thursday, July 5, 2018

MR. D.I.Y. IS NOW ONLINE! WIN OVER RM68,888 PRIZES

MR. D.I.Y., Malaysia’s largest home improvement retailer with more than 550 stores across the Asia Pacific launched its highly anticipated E-commerce platform, mrdiy.com.my today amidst much fanfare at the InterContinental Hotel Kuala Lumpur.

The event was held to mark a significant milestone for the company – the launch of MR.D.I.Y.’s E-commerce platform that will reach a wider network of clientele as well as to share the goals and vision of the brand for the future.

Guests were welcomed and walked through the website interface and features to give them a feel and a firsthand experience on the new MR D.I.Y. E-commerce platform. They also had the opportunity to pose for photos at the interactive photo booth and “Grab MR.DIY” mini game vending machine to receive a shopping voucher redeemable on the website and stand a chance to win an iPad.

MR.D.I.Y.’s brand ambassador Adibah Noor
The launch event was attended by MR.D.I.Y.’s brand ambassador Adibah Noor whose face can be seen on MR.D.I.Y. advertisements since 2017. During her first year, MR.D.I.Y. launched its campaign with the bold tagline ’Nasib baik tak beli tadi! MR.D.I.Y. murah lagi!’. This year, Adibah endorsing MR.D.I.Y.’s new tagline ‘Habislah… MR.D.I.Y. Boleh Beli Online!’ Other guests seen at the event included key opinion leaders such as Faizdickie, Rose Nicotine and Intan Saleh, along with bloggers, members of the media and invited guests.

During the presentation, guests were introduced to the four key features of the MR.D.I.Y. online store, namely Free Shipping, MR.D.I.Y. Express, Collect @ MR.D.I.Y. and the MR.D.I.Y. Guarantee.
Customers can enjoy free shipping to their homes within Peninsular Malaysia with no minimum spend required for any order below 5kg. For a small fee, customers in Klang Valley can also request for express delivery where their purchases will be delivered to them within 24 hours. With Collect @ MR.D.I.Y., customers can purchase an item online and collect it in person from any of selected 25 stores within the Klang Valley. And finally the MR.D.I.Y. Guarantee means that customers who purchase on the MR.D.I.Y. online store will have seven calendar days to return the item(s) to be exchanged or refunded subject to terms and conditions.

MR. D.I.Y. management with Adibah Noor & Social Media Influencers.
L-R:
1. Alif Hadi
2. Faizdickie
3. Pooi Chin
4. Lynda Roslan
5. Fara Hezel
6. Kevin Loh
7. Marcus Tan
8. Adibah Noor
9. Andy Chin
10. Adiela Ridzuan
11. Itsrosenicotine
12. Intan Saleh
13. Yuyu Zulaikha
14. Fatin Suhana
In his address, MR.D.I.Y.’s Head of Marketing & E-commerce Mr Andy Chin said, “We are very excited about the recent development of events. MR.D.I.Y. has progressed rapidly to become a regional brand with regards to the number of stores implemented throughout Malaysia and other countries. This E-commerce platform points to another progression – that of keeping up with the times and also being a pioneer in the way business is conducted in this region,” enthused Chin.

“With MRDIY.COM.MY, we will be able to cater a diversified market of tech savvy individuals, who never had time or had least interest to visit physical stores. Aside of that, we are also aiming to provide a convenient shopping solution to help solve a lot of our customer’s problems – such as those who want to buy in bulk, urgent purchases, limited mobility as well as cost-saving concerns when it comes to petrol and parking fees. Customer can also send gifts to their family and friends when they shop with us online. At MR.D.I.Y., we offer solutions to ease your problems,” he explained.

MR.D.I.Y. stores carry more than 20,000 types of products across nine departments — Hardware, Household, Electrical, Car Accessories, Stationery, Toys, Gifts, Sports and Jewellery & Cosmetics. Their tagline, “Always Low Prices”, to promote the brand value of affordable pricing has been successful in garnering 128 million customers per annum, which continues to increase by leap and bounds. MR.D.I.Y., a home-grown enterprise with over 550 stores throughout Malaysia, Thailand, Brunei and Indonesia, continues to grow successfully in Asia-Pacific.

“Shop Online & Win” June Winners with Marcus Tan, CEO of MR. D.I.Y. (3rd from left)
“2018 is set to be a prosperous year for MR.D.I.Y. as we have four major goals to achieve. Our first goal is to open a Flagship store and now, we are the proud owner of MR.D.I.Y.’s 1st Flagship store in MidValley Megamall. Secondly, we will be expanding our reach to two new countries - Singapore and Philippines in Q3 & Q4 respectively this year. Thirdly, we are planning to open an additional 300 new stores across the Asia-Pacific including Thailand, Brunei and Indonesia; And finally, the reason why we are here today – to celebrate the launch of the MR.D.I.Y. E-commerce platform,” Chin added.

As an introductory promotion from June to August 2018, shoppers who purchase from the website will enjoy RM5 off on their first purchase with a minimum spend of RM10, in addition to the free shipping. Aside of that, all successful online transactions during the contest period will enter a lucky draw where they stand to win over RM68,888 worth of prizes. The exciting monthly grand prizes include an iPad, an iPhone X and a MacBook Pro on every month starting June, July and August 2018. Meanwhile, additional four (4) lucky winners will stand to win daily prizes consisting of MR.D.I.Y. vouchers worth RM50 each on selected purchase orders.

For the month of July 2018, MR.D.I.Y. will be collaborating with P&G to offer exclusive P&G products with offers of up to 35% off in all stores and online. These selected items are the best value that you can find in the market. P&G is the largest consumer products company in the world with market leader brands such as Downy, Joy, Dynamo, Oral-B, Pantene, Rejoice, Gillette, and Head & Shoulders. To spice things up, MRDIY.COM.MY also offering smashing deals online with discounts up to 40% for brands such as MR.D.I.Y. house brand, as well as other reputable international and local brands like WD-40, Shamood Anakku, Coido, OHOYO, Pritech, Staedler, GAP, IVON and Eveready.

Guests were also informed about an on-going contest held from 1st June to 31st August 2018 in order to encourage online shopping on the MR.D.I.Y. platform.

For more information on MR.D.I.Y. visit:
 Website: https://mrdiy.com.my
Facebook: https://www.facebook.com/mrdiy2u
Instagram: https://www.instagram.com/mrdiy2u
Hashtag: #BeliOnlineMRDIY

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