once again, for their favourite health and beauty brands, and stand to win attractive prizes.
The annual brand appreciation season, launched 18 years ago, starts tomorrow and will
close on 14 May. This year, more than 150 brands will vie for 64 categories of coveted
|Ms Shirley Ham, Senior Manager, Digital Marketing (E-Commerce) of Guardian Malaysia|
Ms Shirley Ham, Senior Manager, Digital Marketing (E-Commerce) of Guardian Malaysia
said: “When Guardian Malaysia conceptualised the award in the year 2000, our objective
was to connect our millions of shoppers to all our business partners and brand owners, by
having them vote their favourite brand.”
“We view this annual award as our way of contributing to the brand owners’ relationship
building with our customers. It also gives the brand owners an unbiased valuation, as the
votes are from our customers, those who actually buy and use their products.”
“Now, 18 years later, this need to remain constantly connected to our customers and better
understand their needs are more important than ever,” she added.
Called the Most Voted Brands (MVB) Award, this year’s voting format is also designed to
gain an insight into the evolving needs of consumer, their fast-paced lifestyles and
purchasing trends! Reflecting the digital lifestyle of majority of today’s consumers, the voting
process will continue to be conducted entirely in digital format. This means, all voting will be
The questions are aimed at enabling both Guardian and brand owners to better understand
brand preference behaviour, as well as give an insight into demographics and segmentation
For the customers, a total of RM40, 000 worth in travel vouchers and Guardian vouchers are
up for grabs!
The voting involves a simple three-step process. Spend, vote and submit with receipt code.
All customers who submit their votes with a valid receipt will stand a chance to win one of 68
prizes, totalling RM40,000 in Travel vouchers and Guardian vouchers.
The prizes are as follows:
- One (1) grand prize of RM10,000 travel voucher and RM2,000 in Guardian vouchers
- Two (2) first prizes of RM5,000 travel voucher and RM500 in Guardian vouchers
- Five (5) second prizes of Guardian vouchers worth RM1,000
- Sixty (60) consolation prizes of Guardian vouchers worth RM200.
To be eligible to cast their votes, shoppers are required to spend at least RM10 at the store
or online. Then log on to https://mvb.guardian.com.my. Voting can be done anytime between
19 April and 14 May 2018.
The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep
the original Guardian receipt which contains the tax invoice number, store code number,
date of purchase and purchase amount.
For more information and full terms and conditions of the award and the voting, please visit