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Tuesday, July 31, 2018

Dutch Lady Aim High for Smartness

Taking children’s nutrition to new heights, Dutch Lady Malaysia now offers the highest2 level of DHA (docosahexaenoic acid) in its formulated milk powder for children from 1 to 3 years old in a new pack, introduced today at the top of the city’s tallest satellite tower, Menara Kuala Lumpur.


Speaking to media at the launch, Mr. Tarang Gupta, Managing Director of Dutch Lady Malaysia said the company has continuously improved its products over the years and is responsible for shaping Malaysia’s formulated milk powder for children category.


“Since our inception in Malaysia more than 55 years ago, the company has been committed to nourishing the nation with trusted dairy nutrition. In line with this, we have been responsible for introducing key developments in the category of toddler nutrition. In fact, we were the first to introduce formulated milk powder for children to Malaysian mothers in 1988. We were also one of the first to introduce ‘0% sucrose or less sucrose’ formulation in our products in 2012 to help address the rising concerns of non-communicable diseases (NCDs) in Malaysia,” highlighted Gupta.


He continued: “Today, we are pleased to achieve another milestone in the product category of formulated milk powder for children – providing the highest2 level of DHA in every serving of Dutch Lady 123. We realise that the toddler years are the most important period for cognitive, emotional and social development; and many parents understand docosahexaenoic acid or DHA as a key nutrient to support the development of a child. The improved Dutch Lady 123 formulation also contains higher3 nutrient values for protein, vitamin D3, vitamin C (and more), which are essential for a growing child.”


Ashlee Ng, Marketing Director of Dutch Lady Malaysia further explained the significance of having high DHA in children’s milk:


“60% of our brain is made up of fats and one of the most important fats is DHA or docosahexaenoic acid4 that helps a child’s brain to develop. DHA is like building blocks for the brain and its importance is even more evident for young children, because their brains are growing rapidly,” said Ng.

A child’s brain develops rapidly, by a whopping 90%, from the ages one to five5, and studies have shown that an increased intake of DHA benefits children’s cognitive ability or thought process, behaviour6 and concentration levels7. So it is important for parents to provide DHA in their children’s daily diet to support their brain development.


Ng also added that while DHA is abundant in some fatty fishes, it may not be convenient or easy to include it in a child’s every day diet to ensure DHA is fully absorbed into their system. However, it will not be the case with formulated milk consumed by Malaysian children on a daily basis, specifically the 1 to 3 year olds.


“Dutch Lady’s formulated milk powder for children also contains protein and 20 vitamins and minerals. Another added benefit is that the formula has -- ‘0% or less sucrose’, which helps maintain children’s healthy weight,” she added.


“With every Ringgit that Malaysian mothers are paying for Dutch Lady 123, not only are they getting the highest2 level of DHA, but also higher3 nutrient values -- for example, approximately 44% more protein, 70% more vitamin D3, 150% more vitamin C and much more in comparison to other brands’ products of similar pricing. We hope to give the best value to Dutch Lady consumers,” concluded Ng.

Concurring to the fact that DHA helps lay the foundation of a child’s brain development during ages one to five years, invited guest Dr. Yong Junina shed some light on what parents can do to further support children’s cognitive development. During the launch, the consultant paediatrician and paediatric cardiologist who also conducts developmental assessments using the Griffiths Mental
Development Scales encouraged parents to boost their children’s smartness by allowing them to play with building blocks or bricks, which allows kids to unleash their imagination and build or invent without any limitation. They also get the chance to practice their matching, counting and sorting skills.


“It’s even better if parents join in the fun and combine building blocks play with pretend play or story-telling time! Activities like this drive creativity and divergent thinking, not to mention social and language skills as well,” said Dr. Junina.


Celebrity mum and daughter, Scha Alyahya and Lara Alana, brand ambassadors of Dutch Lady formulated milk powder for children were also present at the launch.


Scha said, “I’m really proud to see my daughter, Lara, growing up to be smarter and healthier day by day. Lara grew up drinking Dutch Lady milk, and for me it is also the only brand I trust to provide quality and safe nutrition for her. It’s good to know that my little girl can enjoy her favourite milk and at the same time nurture her smartness as well,” said Scha.


Aside from ensuring Lara is well-nourished, Scha often uses building blocks to stimulate Lara’s creativity. “Lara loves building castles, and then she would create her own stories about princes and princesses living in it, and the adventures they have as well. Listening to the twists and turns in her tales, I can’t help but marvel at how imaginative she is!” she shared.


Raise a smart, and bright child with good value nutrition from Dutch Lady today! Dutch Lady 123, Dutch Lady 456 and Dutch Lady 6+ with 5X DHA8 is available at all major hypermarkets and stores nationwide. For more information, visit www.smartmoments.com.my.


References:
1. Based on Retail Audit for 12 months ending March 2018 in Total Peninsular Malaysia (Copyright © 2018, The Nielsen Company (M) Sdn Bhd) for the product category of formulated milk powder for children.
2. DHA level per serving for DL 123 Plain & Honey compared to other formulated milk powder for children (1-3 years old) within similar price range (Mass category; GUM1+).
3. Dutch Lady 123 Plain compared with other brands of formulated milk powder for children (1-3 years) in the same price range.
4. Chang C.Y, Ke D.S, & Chen J.Y. Essential fatty acids and human brain. Acta Neurol Taiwan. 2009 Dec; 18(4):231-41. Retrieved September 5, 2017, from https://www.ncbi.nlm.nih.gov/pubmed/20329590.
5. Early Childhood Education Degrees, The Milestones of Your Little Rocket Scientist’s Development, 2013, available at http://www.early-childhood-education-degrees.com/milestones/.
6. Kuratko CN, et al. Nutrients. 2013 Jul; 5(7): 2777–2810.
7. Lauritzen L, et al. Nutrients 2016;8(1):1-17.
8. Compared to previous formulated milk powder for children (Year 2009).



About Dutch Lady Milk Industries Berhad
Incorporated in 1963, Dutch Lady Milk Industries Berhad (Dutch Lady Malaysia) is a leading dairy company in Malaysia. It is owned by one of the largest dairy cooperative companies in the world, Royal FrieslandCampina NV, a Dutch multinational dairy company.


Dutch Lady Malaysia was the first milk company to be listed on Bursa Malaysia in 1968 and the first to introduce Formulated Milk Powder for Children in Malaysia in 1988. Dutch Lady Malaysia, awarded as the Company of the Year 2014 by The Edge Billion Ringgit Club, manufactures and sells a wide range of quality dairy products for the home and export market, with all products enjoying a strong following in brands like Dutch Lady and Friso Gold.


Through a unique collaboration between FrieslandCampina and four international research teams/universities, the South East Asian Nutrition Surveys (SEANUTS) study was commissioned to study the nutritional status and insufficiency thereof found to be present in South East Asian children up to 12 years old.



About Royal FrieslandCampina
Every day, Royal FrieslandCampina provides millions of consumers all over the world with food that is rich in valuable nutrients. With annual revenue of 12.1 billion euros, Royal FrieslandCampina is one of the world’s five largest dairy companies, supplying consumer and professional products, as well as ingredients and half-finished products to the food industry and the pharmaceutical sector around the world. Royal FrieslandCampina has offices in 34 countries and more than 23,000 employees, and its products are available in more than 100 countries. The Company is fully owned by Zuivelcoöperatie FrieslandCampina U.A, with close to 19,000 member dairy farmers in the Netherlands, Germany and Belgium—making it one of the world’s largest dairy cooperatives.
For more information please visit: www.frieslandcampina.com.

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