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Friday, August 25, 2017

Panasonic and HATCH Presents Six Inspiring Stories to Commemorate Malaysia’s Six Decades of Independence


Commemorating Malaysia’s 60th National Day, Panasonic Malaysia has partnered with HATCH, a YouTube channel under Media Prima's Studio8, to present “HACTION! Shot on Lumix GH5. HACTION! is a short film competition that brings together six Malaysian filmmakers to relive the journey of Malaysia’s achievements and national pride over the last six decades.


Capitalising on Studio8’s strong track record of creating Malaysian original content that pushed the boundaries of storytelling, HACTION! aims to inspire filmmakers to produce their unique take of Malaysia’s achievement and pride. The collaboration, featuring the new Panasonic LUMIX GH5 camera, was announced during the product launch in Malaysia earlier this year.


Mr. Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia said, “With over 40 years of local presence in Malaysia, Panasonic is committed to the development of innovative digital cameras to provide a new photo culture in the digital era. Our partnership with Media Prima is a significant platform to be part of the journey in celebrating Malaysia’s 60th National Day by helping to develop local filmmakers and content creators, providing them with the opportunity to showcase the quality of Malaysian original content, powered by LUMIX GH5”.


Through this partnership, Panasonic is confident it will help to strengthen the brand’s presence in the digital single lens mirrorless cameras (DSLM) market and appeal to the wider millennial audiences.

Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios, who was one of the judges at the HACTION! screening said, “Creative content has always been a key component in building brand relevance amongst audiences, and it still plays an important role especially for today’s millennial audiences. Tapping on our country’s decades of independence and diverse culture, there are a lot of inspiring stories that can be relived through this competition”.






Mr. Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia
(From L to R) ‘HACTION! Shot on LUMIX GH5’ short film competition winner Sherwynn Victor posing with Mr. Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia, Datuk Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios, and film director-cum-actress Low Ngai Yuen

6 Decades, 6 Stories, 6 Filmmakers
With over 60 years of achievements, Malaysia has grown to be a worldwide example that showcases ethnic diversity, multiculturalism, and home to varied cuisines, culture and languages. To celebrate Malaysia’s 60th Independence, HACTION! brings together six Malaysian filmmakers to capture Malaysia’s best moments through the lenses of their cameras.


Mr. Muto shared, “The digital camera has revolutionized photography, making it accessible to
more people and creating more talents. As the industry reinvents progressively, mirrorless cameras
is now a growing trend in Malaysia, with video production gaining its popularity and the standard for cinematography is getting higher as well.”
(Top: From L to R) Representative for filmmaker Amanda Nell Eu (2nd runner up), Datuk Ahmad Izham Omar, Chief Executive Officer of Primeworks Studios, filmmaker Sherwynn Victor (winner), Mr. Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia, film director-cum-actress Low Ngai Yuen and filmmaker Wong Sai Meng (1st runner up)
– (Bottom: From L to R) Filmmaker Dexter Lo (5th runner up for HACTION!), filmmaker Zul Luey (4th runner up) and representative for filmmaker Aliff Zulkifli (3rd runner up)

“We saw this partnership as a good platform to nurture our local filmmakers in creating visually
and engaging stories, while showcasing the capabilities of the LUMIX GH5”, added Mr Muto.

Hailing from the circles of independent production community, HACTION! shortlisted
filmmakers representing different styles and genres where most of the works produced have been recognised from local and international industry leaders.


Each filmmaker were tasked to produce a maximum of 5-minutes video that highlights the beauty
of Malaysia and the six decades of unity, peace and harmony. All six filmmakers were equipped
with a Panasonic LUMIX GH5 for audio and visual recording, a fund of RM4,000 for production and 30-days to complete the filming and submission of their short film.


Comprising of well-known industry thought leaders, the panel of judges consist of Ahmad Izham Omar, CEO of Primeworks Studios, Mr. Hiroyuki Muto, Deputy Managing Director of Panasonic Malaysia, and Low Ngai Yuen, renowned film director and actress as the guest judge. Each short
film was judged based on 70% of judges’ vote including storytelling, editing and post production,
and cinematography. The remaining 30% were contributed by public voting which was opened
from 1-21 August 2017.


The winning short film received a complete set of the Panasonic LUMIX GH5, accessories and
cash prize of RM8,000. The HACTION! series is available for viewing on Hatch (www.youtube.com/wehatchyou) a YouTube channel under Media Prima’s Studio8 that is created to entertain and inspire the urban millennial audience.

Tuesday, August 22, 2017

NIVEA MEN and 11street Bring Out the Champion in You

Signed jerseys by Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, to be exchanged between 11street and NIVEA MEN to commemorate the partnership.


I took some time off to attend this event as I love sports and I like Nivea products. As blessed as we are with the tropical weather in Malaysia, we also endure humidity, which can be unpleasant when we sweat a tad too much. Today, leading skin care brand for men, NIVEA MEN, showcased its NIVEA MEN Cool Powder Deodorant on 11street, and a nationwide promotion from yesterday until 15 September 2017. If you are thinking of gift ideas, why not consider this as gift for men?


Along with its brand ambassador and winner of the 2016 FIFA Puskás Award, Mohd Faiz Subri, NIVEA MEN endeavours to pave the way to instant cooling sensation, comfort of powder, and provide long-lasting dryness even under the most testing situation, for all Malaysian men.
Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, showing off his football skills at the launch of the NIVEA MEN Cool Powder Deodorant on 11street .

Adding more variety for male shoppers

Chief Operating Officer of 11street, Chuljin Yoon said: “Late last year, we learned that men who have never shopped online would be twice more likely to shop for products online this year. Based on our year-to-date comparison between 2016 and 2017, we have already seen a two-fold increase in the purchase of men personal care products on 11street. As such, now that 2017 has beckoned, our partnership with NIVEA MEN will not only solidify our revelation, but also show how men these days make careful selection of their daily personal care products.”


Echoing the sentiment, Country Manager of Beiersdorf Malaysia and Singapore, Ng Hock Guan explained: “NIVEA MEN would like to inspire men to take charge of their personal care, and to empower them to bring out the champion in themselves. Through this collaboration with 11street, we want to introduce men to the NIVEA MEN Cool Powder Deodorant that provides instant cooling sensation, comfort of powder, long-lasting dryness, and that includes smelling good!”


The Power of the Powder

In two applicator formats – roll-on and spray – the NIVEA MEN Cool Powder Deodorant is enriched with micro powder particles and leverages a powerful sweat control system to provide a dry yet non-sticky feeling throughout the day.

As the brand ambassador for NIVEA MEN, Faiz Subri, who gained international fame with his unforgettable free-kick for Penang against Pahang in the Malaysian Super League 2016 said: “My life as an athlete requires me to be at the top of my game. I train hard to give only my best performance to my team and country, and along with that, comes the challenge of staying cool and fresh. Thanks to NIVEA MEN Cool Powder Deodorant, I can focus on my game and leave the sweat and odour control to this remarkable deodorant.”

Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016, witnessing a jersey exchange between Chuljin Yoon, Chief Operating Officer of 11street (left) and Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore (right), at the launch of 11street’s partnership with NIVEA MEN.


Ng elaborated: “With Faiz Subri and millions of busy Malaysian men in mind, we are bringing our product offerings to the next level by making it easily accessible online through 11street. We believe we have made the right decision in partnering with 11street who has exemplified good successes in helping brands penetrate the online sphere; therefore, we have complete confidence in 11street’s ability to help us amplify the reach to male shoppers throughout Malaysia.”

Yoon concluded: “We are honoured to partner with NIVEA MEN in this quest to unite men with their personal care products; at the same time, elevate our fulfilment services to open up a world of exciting products for our male consumers.”





From left to right: Jessica Kan, Marketing Manager of Beierdorf Malaysia; Bruce Lim, Vice President of Merchandising Division of 11street; Shirley Toh, Sales Director of Beiersdorf Malaysia; Chuljin Yoon, Chief Operating Officer of 11street; Faiz Subri, Brand Ambassador of NIVEA MEN and winner of the FIFA Puskas Award 2016; Ng Hock Guan, Country Manager of Beiersdorf Malaysia and Singapore; Kenix Fong, Acting General Manager of 11street; Cheong Wai Lun, Head of Marketing of Beiersdorf Malaysia; and Toh Voon Shee, Brand Manager of Beiersdorf Malaysia at the launch of 11street’s partnership with NIVEA MEN.


Bring Out the Champion in You

From now until 15 September 2017, 11street consumers will receive a 20% discount for every purchase of NIVEA MEN Cool Powder Spray 150ml (RM13.52) and Roll On 50ml (RM8.40). The NIVEA MEN Cool Powder Spray 150ml and Roll On 50ml is priced at RM16.90 and RM10.50 respectively at retail outlets. 


11street is also offering an exclusive bundle pack at 30% on the following products:
· NIVEA MEN Cool Powder Spray 150ml with NIVEA MEN Extra Whitening Mud Foam 100g for RM24.78
· NIVEA MEN Cool Powder Roll On 50ml and NIVEA MEN Extra Whitening Foam 100g for RM19.00

In conjunction with the launch, 50 shoppers will stand a chance to grab a total of RM5,000 worth of Al-Ikhsan voucher with a minimum purchase of RM15 worth of NIVEA MEN products on 11street by 15 September 2017.

For more information on the contest, please visit:
http://www.11street.my/benefit/promotionDetail.do?planDisplayNumber=593124

About NIVEA MEN
As one of the leading companies in the field of skin care, NIVEA always caters for the needs of its consumers by offering them compelling, innovative products. Its men range – NIVEA MEN – is the world’s number 1 men’s care brand, and is the first skin care brand engineered specially for men. The science behind NIVEA MEN’s targeted skin care products evolved from extensive research and development at Beiersdorf AG’s Skin Research Centre in Hamburg. With more than 125 years of experience in skin care and one of the world’s most modern research centers, Beiersdorf stands for innovative and high-quality cosmetic products. To learn more about the Company please visit www.Beiersdorf.com

Monday, August 21, 2017

BRAND'S Feed Your #MINDANDBODY Media Launch

FEED THE MIND AND BODY RIGHT FOR OPTIMAL PERFORMANCE AND GENERAL WELL-BEING

“You are what you eat” is a commonly used phrase by parents and nutritionists as the food one eats has a bearing on one’s state of mental, emotional and physical health, which directly impacts your overall well-being.


Getting the fundamentals of human nutrition right can ensure that you have the mental focus and concentration for improved productivity, helps you cope with stress better, and gives your body the energy to carry you through the day’s activities.




However, providing our mind and body with the right nutrition is often neglected because of hectic lifestyles that determine when or what we eat, rather than what we need.


Therefore, leading health food supplement brand, BRAND’S® is reminding Malaysians to feed their mind and body to ensure that they are living life to their fullest potential by always performing at their best regardless of age.
“Eating right to ensure the mind and body performs at its optimum level needs to be a lifelong habit where conscious effort is made to incorporate a good diet and nutrition regardless of age whether you are a young student, working professional, busy mother or enjoying your golden years,” said consultant dietitian and founder of her own nutrition clinic Indra Balaratnam at the BRAND’S® “Feed Your Mind And Body” panel discussion today.


The nutritionist emphasized that consuming the right food, following a balanced diet and getting proper rest not only gives you energy and mental clarity but also puts you in the right emotional frame of mind to help manage stress better.

Joining Indra at the panel discussion moderated by host Adrian Seet was the multi-talented
Cheryl Lee – 988 FM radio host, actress, singer and lyricist – and top students,
18-year old Yang Chong Sheng and Lee Zhi Xuan who both sat for their SPM examinations last year.


“While I do enjoy my work and taking on new projects, sometimes when my schedule becomes too hectic, it leaves me feeling stressed and tired. I know that it is important to nourish the body so that I don’t feel fatigued and am able to keep going through the long hours,” shared Lee.




Meanwhile, students Yang and Lee acknowledged that a healthy mind and body, combined with a positive attitude lets them perform at their best on a daily basis to achieve great heights in both their studies and extra-curricular activities.


Both are recipients of the BRAND’S® SMART Achievers Awards, an annual programme that recognises the outstanding performance of students who excel in both their studies and co-curricular activities. They are part of a group of 24 students who were rewarded with cash prizes for excelling in their PT3, SPM, STPM and university examinations last year.


Neuroscientist Dr. Jack Wong Jin Lin, who is also a senior scientist at BRAND’S® Suntory International, shared the science behind the iconic green capped bottle of chicken essence and explained how it reduces physical tiredness, improves mental concentration and maintains
emotional well-being.


“Increased blood circulation and oxygen flow to the brain and body keeps mental and physical fatigue away, while reducing anxiety and stress hormone, cortisol, so that the ability to stay alert or focus is not affected,” said Dr. Jack Wong.



“BRAND’S® Essence of Chicken is a natural food supplement with no added salt and is cholesterol and fat free, making it suitable for daily consumption to help fuel the mind and body,” added Dr. Wong.


A trusted name with a heritage of over 180 years that continues to improve over time through R&D, BRAND’S® Essence Of Chicken is the only chicken essence in the market backed by over 40 international scientific papers and clinical studies. Results have shown that regular consumption improves memory by up to 15% and enhances concentration by 22%, while metabolism can be increased by up to 16%.


As part of the BRAND’S® “Feed Your Mind And Body” awareness initiative, BRAND’S® has committed to nourish the minds and bodies of Malaysians nationwide with the distribution of
100,000 bottles of BRAND’S® Essence Of Chicken.


Running from July until the end of August, the sampling team will visit high traffic locations including LRT stations, office buildings, shopping malls, universities and toll plazas.

Thursday, August 17, 2017

Unfold the New Stunning Scent of Enchantment


Thank you to PR for sending me the parcel, it's a wonderful gift for loved ones. My son and me for the second time we are unboxing together. You can view the above video to find out what is the parcel. Being a busy mom, good to take time off to spend with my kids and shall also pampered self too with the lovely ENCHANTEUR products. My first perfume that I wore was EHCHANTEUR on my first date with my dear. I am sure you would like to find a gift/present that doesn't make a hole in the pocket.


A scent of a woman draws people like bees to nectar and this link between scents enhancing attraction is simply unmistakable. Research has shown that women wearing perfume are gauged as more sensual and attractive. Hence, women from centuries ago got it right in that perfume serves as an invisible accessory which has the power to accentuate and create a subtle yet irresistible aura.

ENCHANTEUR, the leading mastige perfume with its popular French inspired fine fragrances range is relaunching its Eau de Toilettes and personal care range. An entirely exciting fragrance is unveiled – Stunning! This scent embodies the passion for perfumery by conjuring a distinctive blend of Turkish Rose, Magnolia, enhanced by the sweetness from Blackcurrant Bud and Raspberry and the sultry headiness of Sandalwood. An ENCHANTEUR Stunning wearer will be astounded by the scent-sational whiffs she catches on herself, which will make her feel extraordinary and exude a magnetic personality.


Besides Eau de Toilette, this Stunning variant also comes with complementary products in the ENCHANTEUR range of personal care including lotion, deodorant and talcum to leave your skin beautifully soft, satin smooth while you feel refreshed all day long. You can have this keep at the office for use too, my dear always tell me his colleague used lotion as they want to stay moisture, smooth skin.

ENCHANTEUR EDT range has taken a further aesthetic transformation to the Eau de Toilette bottle. The bottle is shaped to illustrate the feminine silhouette of a curvaceous lady in a pleated, mermaid gown; the various tints on the bottles are tributes to the distinct floral fragrances. The bottle is then crowned with a blooming rose cap that symbolizes burgeoning romance and the essence of flowers gone into the perfume concoction. This novel packaging is lovely to hold, and makes a proud display on the dresser. 


Think of what to present for loved ones, think of ENCHANTEUR. The price is reasonable, ENCHANTEUR Eau De Toilette fragrance retails at an irresistible great value of just RM28.20 (including 6% GST) per bottle of 50ml. 
ENCHANTEUR Lotion is available in various pack sizes which are priced at RM5.40 to RM17.60. 
ENCHANTEUR deodorant range offers different formats – stick, roll-on and spray, priced between RM4.90 to RM8.40.
ENCHANTEUR Talcum is priced between RM4.40 to RM11.80. ENCHANTEUR range of perfumes and fragranced personal care products are available at all major supermarkets, hypermarkets and pharmacies. 

For more information about ENCHANTEUR, please visit www.enchanteur.com.my or check out ENCHANTEUR’s Facebook page at www.facebook.com/enchanteurmy .

Tuesday, August 15, 2017

ONE CHAMPIONSHIP ATHLETES TO LAUNCH BAD LAB’S BRAND PAGE IN WATSONS ONLINE STORE!


BAD LAB, the complete personal care range man-gineered for the unconventional man are pleased to announce the launch of Bad Lab’s exclusive Brand Page on Watsons Online Store. In attendance are brothers Gianni and Keanu Subba, former world title challengers Ev “E.T” Ting and Agilan “Alligator” Thani, as well as Malaysian warrior belle Ann “Athena” Osman.  

Members of the public taking part in the “Face-off” challenge against ONE Championship Athletes. You can refer to the video above, where winner wins a pair of ONE Championship tickets for this Friday night.





As the official personal care brand sponsor of ONE Championship for the 2nd year in a row, and in conjunction with  ONE Championship’s coming Fight in Stadium Negara (18th Aug 2017), ONE : QUEST FOR GREATNESS, BAD LAB announced the availability of BAD LAB products via Watson’s online store.  

On this special occasion BAD LAB and Watsons together with ONE Championship is holding a  “Meet the Fans” event held on August 14 from 2 to 4 pm, at the Watson’s Store in Sunway Pyramid, Bandar Sunway, to gives fans a unique opportunity to show their support for their local athletes and have some fun experiencing BAD LAB’s products alongside top-ranked ONE Championship athletes, such as the popular Malaysian female athlete Ann Osman, brothers Gianni and Keanu Subba, former world title challengers Ev “E.T” Ting and Agilan “Alligator” Thani.  

Kimmy Wong, BAD LAB Asst. Brand Manager, says, “Given the special and unique attributes of our products along with the exciting association with the athletes, the fans are in for a treat. With the unique position of being an International Brand made in Malaysia, BAD LAB is proud to announce the availability via Watsons Online Store, with special launch promotion dedicated to consumers until 31st Aug 2017.”  
BAD LAB’s Assistant Brand Manager, Kimmy Wong (left), Watsons’ Head of Trading, Foo Hwei Jiek (second left) together with ONE Championship Athletes Ev Ting, Keanu Subba, Agilan Thani, Gianni Subba, and Ann Osman. Credit: YK Tang Photography



Lum Chong Heng, BAD LAB’s Commercial Director adds, “With the growing trend of on-line shopping, BAD LAB is proud to be working with Watsons to create an exclusive Brand Page in Watsons on-line store. With this initiative, consumers will not only be able to purchase BAD LAB products in Watsons physical stores across the country but also will be able to buy BAD LAB on line in Watsons on-line store.”   

Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “ONE Championship represents the true values of martial arts -- perseverance, honour, respect, resilience -- these are just some of the traits we identify with and are proud to share with BAD LAB. Together, we will deliver the world’s most authentic martial arts action and the most exciting events in sports entertainment. It is an honour to be working with a great company, and we expect big things to come in the near future.” 

Following the announcement of BAD LAB’s availability on Watsons Online Store, BAD LAB in collaboration with Watsons will offer as much as 20% Price Off and Freebies to consumers whom purchases at Watsons Online Store, until 31st August.   

For more information about the BADLAB-One Championship “Meet the Fans” session at Watson’s Sunway Pyramid, more details can be found on BAD LAB’s Faceboo

iMeriah - Unique Takaful Coverage for MYDIN Meriah Card Members

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