nameSherry: guardian Malaysia Unveils a Bold New Store Concept to Better Serve Customers and Communities

Thursday, January 9, 2025

guardian Malaysia Unveils a Bold New Store Concept to Better Serve Customers and Communities

Kuala Lumpur, 9 January 2025

guardian Malaysia today unveiled an exciting and refreshed store concept with the relaunch of its Medan Setia Bukit Damansara (MSBD) store, aiming to strengthen its connection with the communities it serves and elevate the customer experience.

Priscilla Wu, Managing Director of guardian Malaysia, highlighted the significance of this milestone:

“The refreshed Bukit Damansara store represents our unwavering commitment to forging deeper connections with our customers and the communities we operate in, particularly here in this vibrant neighbourhood. This store is the first guardian outlet to feature a unique, community-centric space on its upper floor—a concept that reflects our vision of a more engaged and empowered customer experience.”

The community space will serve as a hub for meaningful activities such as health screenings, wellbeing talks, product samplings, new product launches, and trials. Designed to empower guardian customers, it offers tools, resources, and support to inspire healthier and more confident lives, embodying the essence of guardian’s new brand vision, ‘Own Your Beautiful.’

Moreover, the space will also be used to run guardian’s House of Creators, which aims to engage, educate and empower Malaysian content creators on what’s trending and what’s new in addition to upskilling them. Through this effort, guardian hopes to create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators.

Expanded Offerings and Innovative Formats

Beyond the community space, the refreshed store boasts an innovative layout with an expanded range of product offerings curated for Health & Beauty experiences. These include:

‘Salon at Home’: Professional-grade hair care solutions for salon-quality results at home.

‘Exclusive Men’s Care and Men Zone’: A dedicated section tailored to men’s grooming

needs.

‘Clean Beauty’: Products crafted from natural, environmentally friendly ingredients for

customers who are concerned about sustainability, self-care, and lifestyle. This is the first High Street store with this category

#IYKYK Beauty featuring new, trending and exclusive premium brands such as LUMI,

Zenyum, Uriage and Uruhime

In addition to the enhanced product range, guardian Malaysia remains committed to delivering exceptional customer service. Knowledgeable pharmacists and well-trained guardian team members are readily available to guide customers on their health and wellbeing journeys, addressing diverse needs across all age groups.

Priscilla further emphasized guardian’s mission:

“At guardian, we believe every individual should have the power to take control of their health, beauty, and well-being on their own terms. Our role is to make a meaningful impact in our customers’ lives by supporting them in achieving their best selves—whatever that may look like.”

guardian: A Trusted Partner for Generations

For over 57 years, guardian has been a trusted companion in the lives of Malaysians, evolving from a pharmaceutical retailer to a comprehensive health, beauty, and wellness partner.

“As we celebrate the reopening of this refreshed Damansara Heights store, we reaffirm our commitment to being a steadfast companion in our customers’ health and beauty journeys—not just for today, but for the next 57 years and beyond,” Priscilla concluded.

guardian Malaysia, Medan Setia Bukit Damansara (MSBD) store has more activities in store:

9 Jan - 12 Jan 2025

Product sampling

10. 30am to 5pm

Microcirculation Test by Vitahealth

10. 30am - 2pm

You can mark your calender 2025 to visit the store.

Spending RM 80 in a receipt stand the chance to spin a ball to get mystery gift,and I managed to get a spin and I have gotten the RM5 voucher in the ball.