Sensodyne Tackles Widespread Tooth Sensitivity in Malaysia with Fresh Mint Launch and Nationwide "A Happy Mouth is… a Happy Mind" Campaign in conjunction with World Oral Health Day!

KUALA LUMPUR, MALAYSIA, 10 April 2025: A new survey* conducted by Haleon, a global leader in consumer health, reveals a significant public health concern in Malaysia: tooth sensitivity. The survey of 248 Malaysians showed that a staggering 69% experience regular tooth sensitivity, with 61.8% enduring the discomfort rather than seeking dental treatment. Sensodyne, Malaysia's #1 sensitivity toothpaste brand*, is re-launching its Fresh Mint toothpaste with a new and improved formula that provides long-lasting relief and encourages Malaysians to stop enduring and start living life worry-free from sensitivity – because Why Tahan?

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! (From Left to Right)  Yang Berusaha Miss Chan Hui Yin, President of Malaysian Dental Students’ Association  Yang Berusaha Prof. Dr. Tuti Ningseh Mohd Dom, Chairperson of Dental Deans Council Yang Berusaha Brigadier General Dr. Sharifah Azlin Juliana binti Syed Zainal Abdullah representing Major General Dato’ Dr. Zulkifli bin Zainal Abidin, Dental Director of Malaysian Armed Forces Headquarters, Health Services Division  Yang Berusaha Dr. Jamaliah binti Omar, Deputy Director, Oral Health Promotion Section, Ministry of Health, representing Dr Fauziah binti Ahmad, Deputy Director General of Health (Oral Health), Oral Health Programme, Ministry of Health  Yang Berusaha Assoc Prof Dr.  Mas Suryalis Ahmad President of Malaysian Dental Association, Dean of Faculty of Dentistry, Universiti Teknologi MARA Mr. Law Chen, Marketing Director - Malaysia, Singapore & Brunei  Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia  Ms. Carrol Tan, Head of Trading of Watsons Malaysia  Katrina Mangubat, Channel Director Pharmacies, Digital Commerce and Alternate Channels  Amit Mathur, Head of Trade Marketing - Malaysia, Singapore & Brunei

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind!

(From Left to Right) 

• Yang Berusaha Miss Chan Hui Yin, President of Malaysian Dental Students’ Association 

• Yang Berusaha Prof. Dr. Tuti Ningseh Mohd Dom, Chairperson of Dental Deans Council

• Yang Berusaha Brigadier General Dr. Sharifah Azlin Juliana binti Syed Zainal Abdullah representing Major General Dato’ Dr. Zulkifli bin Zainal Abidin, Dental Director of Malaysian Armed Forces Headquarters, Health Services Division 

• Yang Berusaha Dr. Jamaliah binti Omar, Deputy Director, Oral Health Promotion Section, Ministry of Health, representing Dr Fauziah binti Ahmad, Deputy Director General of Health (Oral Health), Oral Health Programme, Ministry of Health 

• Yang Berusaha Assoc Prof Dr.  Mas Suryalis Ahmad President of Malaysian Dental Association, Dean of Faculty of Dentistry, Universiti Teknologi MARA

• Mr. Law Chen, Marketing Director - Malaysia, Singapore & Brunei 

• Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia 

• Ms. Carrol Tan, Head of Trading of Watsons Malaysia 

• Katrina Mangubat, Channel Director Pharmacies, Digital Commerce and Alternate Channels 

• Amit Mathur, Head of Trade Marketing - Malaysia, Singapore & Brunei 

The survey, conducted among the 18-40 age-group, showed that younger generations are highly affected by this issue. A total of 38.4% of the respondents were aged 26-40, while 34.6% belonged to the 18–25 age category, indicating a need for an increased awareness and effective solutions for sensitive teeth across all age groups.

This common condition disrupts the everyday habits of most Malaysians, with cold foods (58.5%) being the leading cause of sensitivity, followed by sweets and hot drinks, based on the survey. These findings highlight how tooth sensitivity prevents individuals from fully enjoying everyday pleasures. Alarmingly, only 13.1% actively address sensitivity by brushing their teeth to relieve discomfort, reflecting low awareness of best practices.

Mr Law Chen, Marketing Director - Malaysia, Singapore & Brunei sharing insights at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! event launch.

In response to this widespread issue, Sensodyne has announced the launch of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:

24-Hour Protection: With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation. 

Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.

Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.

Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that:

100% of regular Sensodyne users expressed daily satisfaction.

98% reported improvement in their sensitivity symptoms.

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.

(From Left to Right) 

Yang Berusaha Dr. Mohd Salman bin Masri, Periodontist

representing Malaysian Dental Association (MDA) and Mr. Law Chen, Marketing Director at Haleon Malaysia, Singapore & Brunei, along with content creators, Joey Leong, Hazeman Huzir and Sharifah Rose during the panel discussion at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! event launch.

Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being. That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line."

To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21 April to 21 May 2025. 

Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts. 

Shopee’s CNY 2025 Insights Show How Malaysians Merge Tradition with Digital Innovation

KUALA LUMPUR, 7 FEBRUARY 2025 - Shopee's latest Chinese New Year (CNY) consumer trend insights highlight a growing shift in how Malaysians shop for festive essentials, further reinforcing the gradual move from traditional shopping to online platforms. Items that were once typically bought offline are now being purchased online as more Malaysians are embracing e-commerce for its convenience, competitive prices, and interactive shopping experiences. The growing popularity of livestream shopping, real-time interactions with sellers, and tailored product recommendations further underscores how digital innovation is reshaping CNY shopping habits while preserving cherished traditions.

Shopee Live remains the go-to platform for consumers seeking engaging, real-time shopping experiences. This CNY, 116% more Malaysian buyers chose to interact with sellers, ask questions, and discover products via livestream shopping compared to the last CNY. This surge in engagement shows that live commerce has grown steadily as the key avenue for discovering CNY-related products and festive shopping.

With this rise in live shopping, Shopee Affiliates are seizing new and evolving opportunities by launching their own livestreams. During this campaign, the number of affiliate livestreams skyrocketed by over 160% and resulted in 240% increase in orders for local businesses selling CNY goods. By hosting livestreams, affiliates build trusted relationships with their followers, offering real-time recommendations, exclusive deals and an interactive shopping experience that helps audiences make informed purchasing decisions. 

Bell Hee Pek Wan, a top-performing Shopee Affiliate and the winner of Shopee Superstar Awards 2020 ‘Most Loved Streamer’ award, helped sellers achieve an 85% revenue increase per item during the CNY campaign through her engaging livestreams. "Livestreaming allows me to connect shoppers with the right products while demonstrating their quality and value in real time. I showcase CNY essentials— from auspicious home & living products like festive decorations and dining sets  to storage solutions and trending beauty products —while guiding shoppers on maximising savings with Shopee Coins and vouchers. This interactive experience builds trust and drives sales, benefiting both my audience and the sellers I collaborate with," she said.

With the help of digital shopping, Malaysians continue to uphold cultural traditions by leveraging e-commerce for greater convenience. More shoppers turned to Shopee for CNY staples, reflecting a strong demand for festive goods now purchased online.

Festive treats saw the highest demand, with searches for cookies, snacks, hampers, and beverages surging over 3,000% year-on-year, underlining the growing trend of sourcing festive goodies online.

Home decorations became a key focus, with searches for “CNY decor” and “red lanterns” increasing by over 1,700% as Malaysians opt for online shopping to transform their homes for the season.

Fashion and beauty remained top priorities, as searches for red dresses, cheongsam, and traditional attire surged by 1,600%, while beauty products like red lipstick, eyeshadow, and nail polish jumped by 1,900%, showing that shoppers are embracing online platforms for their full festive styling needs. 

Shoppers also maximised Shopee’s best deals, purchasing nearly 2 million items under the “Lowest Price Guaranteed” program and redeeming over 620 million Shopee Live vouchers, saving over RM52 million on celebratory essentials. With CNY preparations in full swing, convenience was key with over 2 million self-collection orders enabling seamless pickups, while more than 20 million Free Shipping vouchers ensured fast, hassle-free deliveries, letting customers focus on celebrating with loved ones.

Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia said "Malaysians are embracing digital commerce not just for convenience but also for interactive experiences like livestreaming, which enhance engagement and help them make informed purchasing decisions. This shift demonstrates how e-commerce is transforming shopping behaviours, proving that even items traditionally bought offline are now readily available online, leading to increased online purchases. This enables consumers to celebrate traditions in new ways while benefiting from modern retail solutions. Shopee remains committed to delivering a seamless and rewarding shopping experience for both consumers and sellers.”

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About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.

guardian Malaysia Unveils a Bold New Store Concept to Better Serve Customers and Communities

Kuala Lumpur, 9 January 2025

guardian Malaysia today unveiled an exciting and refreshed store concept with the relaunch of its Medan Setia Bukit Damansara (MSBD) store, aiming to strengthen its connection with the communities it serves and elevate the customer experience.

Priscilla Wu, Managing Director of guardian Malaysia, highlighted the significance of this milestone:

“The refreshed Bukit Damansara store represents our unwavering commitment to forging deeper connections with our customers and the communities we operate in, particularly here in this vibrant neighbourhood. This store is the first guardian outlet to feature a unique, community-centric space on its upper floor—a concept that reflects our vision of a more engaged and empowered customer experience.”

The community space will serve as a hub for meaningful activities such as health screenings, wellbeing talks, product samplings, new product launches, and trials. Designed to empower guardian customers, it offers tools, resources, and support to inspire healthier and more confident lives, embodying the essence of guardian’s new brand vision, ‘Own Your Beautiful.’  

Moreover, the space will also be used to run guardian’s House of Creators, which aims to engage, educate and empower Malaysian content creators on what’s trending and what’s new in addition to upskilling them. Through this effort, guardian hopes to create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators.

Expanded Offerings and Innovative Formats

Beyond the community space, the refreshed store boasts an innovative layout with an expanded range of product offerings curated for Health & Beauty experiences. These include:

‘Salon at Home’: Professional-grade hair care solutions for salon-quality results at home.

‘Exclusive Men’s Care and Men Zone’: A dedicated section tailored to men’s grooming

needs.

‘Clean Beauty’: Products crafted from natural, environmentally friendly ingredients for

customers who are concerned about sustainability, self-care, and lifestyle. This is the first High Street store with this category

#IYKYK Beauty featuring new, trending and exclusive premium brands such as LUMI, 

Zenyum, Uriage and Uruhime

In addition to the enhanced product range, guardian Malaysia remains committed to delivering exceptional customer service. Knowledgeable pharmacists and well-trained guardian team members are readily available to guide customers on their health and wellbeing journeys, addressing diverse needs across all age groups.

Priscilla further emphasized guardian’s mission:

“At guardian, we believe every individual should have the power to take control of their health, beauty, and well-being on their own terms. Our role is to make a meaningful impact in our customers’ lives by supporting them in achieving their best selves—whatever that may look like.”

guardian: A Trusted Partner for Generations

For over 57 years, guardian has been a trusted companion in the lives of Malaysians, evolving from a pharmaceutical retailer to a comprehensive health, beauty, and wellness partner.

“As we celebrate the reopening of this refreshed Damansara Heights store, we reaffirm our commitment to being a steadfast companion in our customers’ health and beauty journeys—not just for today, but for the next 57 years and beyond,” Priscilla concluded.

guardian Malaysia, Medan Setia Bukit Damansara (MSBD) store has more activities in store:

9 Jan - 12 Jan 2025

Product sampling

10. 30am to 5pm 

Microcirculation Test by Vitahealth

10. 30am - 2pm

You can mark your calender 2025 to visit the store. 

Spending RM 80 in a receipt stand the chance to spin a ball to get mystery gift,and I managed to get a spin and I have gotten the RM5 voucher in the ball. My haul was RM80 above in a receipt some items I didn't post it here. 

Thank you guardian Malaysia for inviting me to the relaunched. Hope to see you soon. 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram: @guardianMY

www.guardianmy.com

#MYguardian

#guardianOnline

#Jomguardian

#OwnYourBeautiful

#guardianMYAPP

#MYWellbeingMatters

guardian Malaysia inspires Malaysians to ‘Own Your Year of Togetherness’ this Lunar New Year.

Building on its empowering and inspiring new brand vision, ‘Own your beautiful,’ guardian Malaysia continues to champion empowerment and wellbeing. This Lunar New Year, guardian encourages Malaysians to take charge of their health and happiness while embracing the spirit of togetherness with the theme ‘Own Your Year of Togetherness.’

Priscilla Wu, Managing Director of Guardian Malaysia, shared:

“Our brand vision revolves around the empowering phrase ‘Own Your.’ This Lunar New Year, we believe wellness extends beyond self-care routines—it also thrives in the joy and connection found in meaningful relationships. Whether it’s attending reunion dinners or rekindling ties with family and friends, this festive season offers the perfect opportunity to celebrate togetherness and take responsibility for nurturing these bonds. At guardian, we are here to support you every step of the way, helping you achieve good health and wellbeing.”

As part of the celebration, guardian Malaysia has released a heartwarming Lunar New Year brand film, ‘Own Your Year of Togetherness,’ which beautifully captures the essence of unity. The film is more than a festive story—it’s an inspiring call to Malaysians to adopt a spirit of togetherness with your family and loved ones throughout the year. It underscores the strength and joy found in shared moments and reminds viewers that true success is rooted in collective support and meaningful connections.

The film also sets a hopeful tone for the Year of the Snake—a year symbolizing promise, prosperity, and abundance. Through its narrative, guardian encourages Malaysians to embrace the dynamic year ahead by balancing their ambitions with the happiness found in shared experiences.

Priscilla further emphasized:

“In today’s fast-paced world, we often lose sight of the importance of pausing to reconnect with those who matter most. At guardian Malaysia, we remain committed to offering the best in beauty, wellness, and self-care products. 

However, we also believe that true wellbeing is about more than routines—it’s about the joy, strength, and connection that come from being with loved ones we care about.”

To celebrate this Lunar New Year in style, guardian Malaysia has curated a wide array of promotions and activities designed to help everyone—regardless of age or gender—look better, feel better, and be their best selves.

Malaysians can explore guardian’s e-store and social media platforms to join in the festivities and start shopping. Highlights include:

Online tutorials featuring the latest hair and beauty trends, skincare routines, oral care tips, and personal care advice.

Exciting giveaway contests with fabulous prizes.

Exclusive health and supplement promotions, along with thoughtfully curated gift set ideas.

A practical ‘Balik Kampung’ checklist to ensure you’re equipped with essential items for the journey home.

Additionally, shoppers can enjoy limited-time promotions on selected brands and products, with in-store discounts of up to 60% across various categories.

This Lunar New Year, as part of its continuing effort to support the communities that it operates, guardian also donated personal care and health products worth RM8,000 to the old folks at En Yuan Old Folks Home in Kg Tunku, Petaling Jaya.

This Lunar New Year, guardian Malaysia invites everyone to create cherished memories, celebrate the joy of togetherness, and take charge of their journey toward happiness and fulfilment. Because at Guardian, the Lunar New Year is always better when celebrated together.

Celebrate with guardian Malaysia this Lunar New Year and start the year looking and feeling your best!

Thank you guardian Malaysia for having me. 

Get start my 2025 year, 1st event with guardian Malaysia at Zuan Yuan Chinese Restaurant at One World Hotel. Thank you guardian Malaysia for having me. I had wonderful time shopping for elderly personal care and health product for the old folks home. 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram: @guardianMY

www.guardianmy.com

#MYguardian

#OwnYourYearofTogetherness

#guardianCNY2025

#NewYear2025

#guardianOnline

#Jomguardian

#OwnYourBeautiful

#CNYGlowUp 

#ProsperityHairGoals 

#StyleToShine 

#guardianPromo

#guardianMYAPP

#MYWellbeingMatters

Cheetah Launches New Flagship Store with Exclusive Jujutsu Kaisen Collection

 Cheetah Holdings Berhad is continuing to make positive strides in Malaysia’s fashion retail industry with the successful opening of its second flagship store located at IOI Mall Puchong on 12 December 2024. 

In celebration of this important milestone, the principal of the dynamic Cheetah brand of apparels also unveiled its much-awaited Jujutsu Kaisen Collection, a new and edgy line of apparels inspired by the international hit anime series. 

The Jujutsu Kaisen Collection was designed and curated for both anime enthusiasts and trend-setters alike; reflecting the series’ action-packed narrative and striking visuals. The Collection features a range of statement graphic T-shirts and hoodies that creatively blends together contemporary apparel design with popular culture. 

Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad said, “The opening of our second flagship store shows that Cheetah is currently moving ahead at a rapid pace in terms of expanding our presence and reach. We look forward to opening more outlets in the future to strengthen our brand’s accessibility,” he added. 

“Our growth can be attributed to the bold and innovative approach we have taken towards creating apparels that strike a chord with young, discerning and fashion-conscious consumers who want to stand-out and make a statement,” Ho explained.  

“Strategic collaborations with globally renowned pop-culture icons like our collaboration with Jujutsu Kaisen, Spy X Family, and Warner Bros, will remain a key catalyst for the brand’s continued success. Also as important is that we continue to work very hard to ensure that our products are of high quality, cutting edge in design and offer great value for money as these factors are what resonates with consumers today,” Roy said. 

I am so excited and I bring my teen son to purchase his very first Jujutsu Kaisen Collection at Cheetah store. 

Happy son, happy mom. My teen son likes it and it's comfortable. My growing teen is wearing XL size. 

The Jujutsu Kaisen Collection is now available in all Cheetah stores, including the newly opened flagship at IOI Mall Puchong as well as within more than 700 point-of-sales locations nationwide via its partnership with Malaysia’s leading departmental stores and hypermarkets. Online purchases can also be made at www.cheetah.com.my. 

About Cheetah Holdings Berhad

Established in 1977, Cheetah Holdings Bhd then launched its flagship ‘Cheetah’ brand in 1979. In 2005, Cheetah was listed on the Second Board of Bursa Malaysia, transferring to the Main Board in 2007. Today, the company’s product lines have expanded across 4 brands catered towards menswear, men’s business wear, ladies, and children. 

Cheetah’s flagship store is located at 1 Utama Shopping Centre and IOI Puchong Mall, in addition to more than 700 point-of-sales locations nationwide via its partnership with Malaysia’s leading departmental stores and hypermarkets and set to open more in the coming years.

For more information visit www.cheetah.com.my.

guardian Malaysia Joins Forces with Malaysian Red Crescent to Provide Essential Personal and Health Care Items for Flood Relief Efforts

Kuala Lumpur, 11 December 2024:

Recognizing the urgent need to support flood-stricken communities across the nation, guardian Malaysia has taken a compassionate step forward by donating over RM70,000 worth of essential personal and health care items to the Malaysian Red Crescent (MRC). This significant contribution aims to provide much-needed relief and comfort to families and individuals affected by the devastating floods.

Priscilla Wu, Managing Director of guardian Malaysia, shared:

“As a company proudly rooted in Malaysia for 57 years, we are deeply connected with the communities we serve. guardian has long been the trusted partner for Malaysians’ health and wellbeing, and our core focus—‘MYWellbeingMatters’—symbolizes our commitment to every Malaysian’s welfare.

In this critical time of need caused by the devastating floods, it is our responsibility to do our part. Today, we are donating vital personal care items, including hand wash, hand sanitizers, liquid soap, toothbrushes, baby wipes, wet wipes, pain relief and fever tablets, mosquito repellent, plasters, and hooded towels for children. These items are essential to maintaining hygiene, comfort, and health amidst the crisis."

She added:

“We are immensely grateful for the tireless efforts of the Malaysian Red Crescent in providing effective humanitarian aid during these floods. Partnering with them ensures that these critical supplies reach the people and areas that need them the most.”

Tn Haji Hakim Hamzah, Secretary General, expressed gratitude, saying, “The support from guardian Malaysia exemplifies how partnerships can amplify relief efforts during disasters. These personal care products will go a long way in helping those affected by the floods maintain dignity and health during this challenging time.”

This partnership reflects guardian Malaysia’s unwavering dedication to supporting communities in their times of need, proving that together, meaningful change is possible.

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram: @guardianMY

#guardianMy

#guardianMalaysia

#MYWellbeingMatters

_____________________________________

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 57 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 550 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 33 million customers across the country.  

Ayam Brand Continues its Commitment to a Healthier Malaysia with its 17th Annual Community Campaign

Ayam Brand’s #AyamBersamaMu 2024 Sihat & Cergas Community Care is back in its 17th Year!

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia. 

The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million 

nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier 

children and making fitness a part of every child’s life for a fitter generation of Malaysians. 

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand 

will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines 

that the children can do at home and a fitness challenge to encourage the children to remain active.

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand. 

It's inspiring to see how Ayam Brand is positively impacting the lives of these children. Let’s come together to support 

#AyamBersamaMu and help spread the word about their fantastic contributions to our community!

@ayambrandmy  @aboutcom.digital 

#ayambrandmy

#AyamBersamaMu2024 

#AyamBersamaMu

#SukuSukuSeparuh 

#TeamAboutDigital

Ayam Brand Continues its Commitment to a Healthier Malaysia with its 17th Annual Community Campaign

This year’s campaign focuses on healthy meals and staying active

Petaling Jaya, November 14, 2024 – Ayam Brand, a 132-year-old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008.  

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia.  

The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians. In Klang Valley, the campaign will be benefitting 425 children from four NGOs by providing them 76,500 meals.  

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.  

According to Ms Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life. “Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,”  

Data from the Ministry of Health Malaysia 1 shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this; namely eat more pulses like beans, tofu and fish; use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil; and include Omega-3 rich foods.

1 Ministry of Health Malaysia: 3 Fats: Foods which serve as good sources of Omega-3 fatty acids  

2 / 3

“Omega-3 is crucial for heart, brain, nerve, skin and eye health. We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign. This year, we are integrating fitness into our campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign. Knowing our nation is still facing the challenge of obesity, let’s start somewhere to help address that,” adds Teoh.  

Recently, reports2 show that health literacy among Malaysians remain low. Malaysia has the highest number of diabetes and obesity cases in Southeast Asia. Our Ministry of Health is alarmed that one in three3 school-going students are overweight or obese.

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand.  

“We are continuing with the eye health for our campaign as a global analysis4 recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision,” elaborates Teoh.  

“We’re thrilled to be a part of Ayam Brand’s Ayam BersamaMu Sihat & Cergas campaign. This collaboration aligns well with Columbia Asia’s commitment to promoting healthy living and well-being. By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” says Ms Gwen Yap, Regional Marketing Manager, Columbia Asia.

In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor , Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.

Cheetah X Harry Potter Collection Sets to Take Fans on A Magical Experience

Kuala Lumpur, 29 October 2024 – Cheetah Holdings Berhad (Cheetah) has once again

collaborated with Warner Bros. in bringing back the highly anticipated Cheetah X Harry Potter  Collection.

This continued partnership reflects Cheetah’s commitment to offering unique, immersive experiences for its customers by combining elements inspired by the beloved Harry Potter movie with creative fashion innovations. The enchanting collection allows fans of all ages to showcase their love for Harry Potter, through exclusive designs inspired by Hogwarts houses, beloved characters, and famous spells.

Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad, commented on the collaboration, saying, “We are thrilled to continue our collaboration with Warner Bros. to bring the magic of Harry Potter back to our customers. The overwhelming response to our first collection motivated us to create even more enchanting options this time around. We take pride in delivering high-quality, affordable designs that allow fans to connect with the wizarding

world.”

The Harry Potter X Cheetah Collection launch goes beyond fashion, offering immersive fan experiences at 1 Utama Shopping Centre –Centre Court (Old Wing). Running until 3 November 2024, the event features interactive booth activities and the magical Quidditch Quest, along with opportunities to win thrilling prizes. Customers who spend RM150 and

above will receive exclusive Harry Potter-themed gifts, enhancing their shopping experience.

Additionally, Cheetah will host a Fan Gathering Event on 31 October 2024 from 4:00 PM to 7:00 PM, where shoppers can enjoy a 10% storewide discount on all Harry Potter Collection items. Every 30 minutes, trivia sessions will offer participants the chance to win exclusive Harry Potter-themed prizes. 

The event is supported by partners such as Lamy, Moleskine, Pustaka, Spin Master, and

Golden Screen Cinemas (GSC), each showcasing their own Harry Potter-themed

merchandise and exclusive collectibles for fans.

The magical launch event will conclude on 3 November 2024, after which the Harry Potter X Cheetah Collection will continue to be available at Cheetah's flagship store, online platforms, and selected departmental stores.

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guardian Mark's it's 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

Guardian Health & Beauty Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:

 

• A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

 

• The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

 

• An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

 

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

Anna Ng, Marketing Director of guardian Malaysia, emphasised : "Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what's good for you and being able to access the 'right choice' of beauty and wellbeing products." 

 

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4).

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

 

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

 

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

 

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

 

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

Dr. Muralittharan Munisamy, Managing Director of NCSM, said :, "We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution on underprivileged women, offers a holistic approach to addressing breast cancer across the demographics. "

 

Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

 

Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang.

October's special: Launch of Exclusive New Brands at Guardian Malaysia 

"guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th anniversary celebration, we are launching more than 20 new and exclusive brands this month." said Anna. 

 

October Anniversary Party: 57% Discounts Galore – This Month Only!

 

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024.

 

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.

In response to the growing demand for online-shopping guardian Malaysia is also proud to announce the launch of new e-catalogue - a more convenient and engaging way for customers to explore our extensive range of health and beauty products. 

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly. With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link to users to Guardian’s e-commerce platform for easy: hassle - free purchases. 

"This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great product at unbeatable value, while also supporting our breast cancer awareness campaign with NSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians, " concluded Anna. 

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