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Monday, July 1, 2019

ARE YOU ‘THE FACE OF HEALTHY BEAUTY’? 4 finalists selected in the third Semi-Finals held in Shah Alam

Guardian Malaysia which is on a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its third semi-final round in Shah Alam today for the Central region. It's exciting to find who were the FOUR women chosen, yes I was there from the start to the end of the event to find out. You can view my youtube link to see the announcement of selected The Four Finalists from the Central region were.


After a hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go through challenges that display their aptitude and personality to deservedly earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.


The FOUR finalists from the Central region were:

1. Alwizah Al Yafii Binti Ahmad Kamal
2. Karyll Chee Kar-Yee
3. Nur Aimi Binti Abdul Ghani
4. Nurul Ezzaty Binti Hasbullah


Lawyer and mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala Lumpur, was very happy and very surprised to be picked as a finalist.


“I really thought I did not stand a chance against such an accomplished group of semi-finalists who were so beautiful, so young, so confident with so much energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and I still can’t believe it. I’m so happy,” she said.


Alwizah said she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially now when women say they don’t have time to keep healthy because of work commitments.

“I want to be an ambassador for health and beauty because this is my passion,” she added.

Alwizah who counts Tun Mahathir as her idol says like Tun she wants to keep on working until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the Central region she feels she is on her way to achieving that goal.


Alwizah who didn’t have time to prepare for the contest due to her busy work schedule and mundane duties as a mother also said that she applauded Guardian for conducting this search because it shows that the ordinary women such as young working mothers and working women can be healthy and beautiful as well.


“We are not superstars, movie stars or celebrities. We want to show that we are normal women with normal problems and yet we can strive to be healthy and beautiful at the same time.”

More personal details on these first four finalists can be found on the contest microsite at https://theface.guardian.com.my.


The last semi-finals will be held in Kota Kinabalu Sabah on 7 July.

At the launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.


“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”


Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors


Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.


By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.


He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years and above. Entries were submitted online at https://theface.guardian.com.my.


Participants needed to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not more than 100 words why they want to be The Face of Healthy Beauty.


One hundred (100) shortlisted participants will be selected to attend each semi-final to be held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.


In addition to the four winners, there will be eight category winners to be awarded by sponsors.
These are: Most Healthy (Blackmores), Most Elegant (Bio-essence),
Most Youthful (Garnier), Most Expressive Eyes (L'Oréal),
Most Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi)
and Most Charming (TRESemmé)


Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian. For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.


If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth of Guardian vouchers.


Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan. After scanning the QR code, they just need to answer four questions related to healthy beauty. After answering, they will receive an instant voucher for their next purchase.


More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.

#guardianmalaysia
#FACEofguardianMY

About Guardian Malaysia
Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.

Sunday, June 16, 2019

Energizer® Brand Refresh Launch @Sunway Pyramid

Energizer® Brand Refresh Launch featuring from left to right: 
  • Mr Tan Suang Jak, Channel Director for Modern Trade, Energizer® Holdings Inc
  • Ms Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc
  • Mr Thean Onn Kee, Channel Director for Traditional Trade, Energizer® Holdings Inc
  • Mr Aaron Abner Ang, Senior Brand Manager – Malaysia, Singapore & Indonesia, Energizer® Holdings Inc
 Energizer introduces new consumer- focused brand identify fronted by iconic Mr Energizer.

Energizer, makers of Energizer Ultimate Lithium, the world's longest- lasting AA battery, today introduced the brand's new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr Energizer, the brand's beloved charismatic character. The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019. Launched was held on last Friday at orange concourse, LG2 Sunway Pyramid. You can visit my vlog on youtube for the performance of Mr Energizer, click on the link to view.
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The new packaging of Energizer Ultimate Lithium AA battery, a lithium coin battery or an Energizer Recharge rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice and be on their way.
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Performance by a group of Mr. Energizer during the launch
Energizer Holidays campaign let's Malaysians travel more in partnership with Booking.com. To redeem a RM95 rebate from Booking.com and be eligible for the 'Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30, 000 worth of Booking.com credits.
Open to Malaysian residents 18 years above just need to purchase a new pack of Energizer batteries, battery charges or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/. 

Registration is open within the Promotion period from 1st July 2019 to 30 September 2019.

Friday, June 7, 2019

Herbal Hair Treatment @Origin Herbal

Selamat Hari Raya to all my Muslim Friends and Happy Holidays to Friends.
It's Friday and glad to have some me time with pampering self with herbal hair treatment. Sharing is caring how often do you check your scalp and do you know of your scalp condition? Everyone has got busy lifestyle, herbal treatment help to address the issues:

Hair Loss/ Thinning Hair /Post Natal Hair Loss

White/ Premature Grey Hair

Oily Itchy Scalp

Persistent Dandruff

Chemically damaged dry hair (due to bleaching of hair)
Sensitive Scalp 

As you know I do bleach my own hair, my hair dried and damaged mostly because I have bleached my hair often.  I am happy to say that I like the herbal hair treatment at the Origin Herbal I can see and feel the difference of my hair. Bee Choo Origin is an established one-stop center which delivers professional yet effective of herbal hair and scalp treatment in Malaysia, originating from Singapore. The Founder is Mdm. Cheah Bee Chew, they are 21 outlets in Singapore, and 76 outlets in Malaysia. With more than 200 outlets across 13 nations in Asia Pacific. I visited the outlet that is located at SS15 Subang Jaya. Each treatment takes about 1.5 hour to 2 hour depends on your hair length and peak or off peak timing.

The only thing is if you have bleached hair, their herbs will likely react with the chemicals in your hair and hence the color might change to copperish red depending on individuals scalp and previous chemical reaction to herbs. Bee Choo Origins Awards & Recognition certified with TQSI in Singapore, and International Agencies can be found on their website.

It depends on everyone scalp condition as not everyone is the same. If you are looking for effective hair treatment why not check out this Origin Herbal. They have got many outlets in Malaysia and it's herbal hair treatment is known with its effective yet affordable hair loss treatment. Prices are transparent ranging from RM95 to RM183 - no hidden charges, purely based on hair length.

They have the wide range of hair care products ranging from Shampoo, Hair Conditioner, Hair Tonic, Hair Spa/Repair Cream, Scalp Essence and Hair Serum. Suitable for different types of hair and scalp.

Sharing is caring, you can enjoy 20% off for the 1st visit using my referral code for special for my readers/followers "sherrygo" 

Get 20% off for 1st visit and 25% off for 2nd visit using the referral code above.

Here's the link for my lovely readers/followers to get the discount: https://originherbal.com.my/referral/

There's been changes on the referral link, can try this instead. Https://origin.com.my/referral







Thursday, May 30, 2019

Kose Cosmeport new hair care range from Japan

Everyone has got a busy lifestyle, this school holidays I like to share with you on new hair care range from Japan. Kose Cosmeport is a multinatioinal personal care company that manufacturing and sales of cosmetics, skin care and toiletries such as face mask; face wash, sunscreen, shampoo and conditioner. Kose Cosmeport was founded in 1988 by Kose Corporation from Tokyo, Japan that targeted middle class consumer with high quality with affordable price.

Teeni Entreprise Sdn Bhd as a distributor is product to present Kose Cosmeport for Guardian and consumer in Malaysia.There are total 4 brands under Kose Cosmeport which included Clear Turn, Softymo for skincare range; Je L'aime and Salon Style for hair care range. Sharing with you today is about their hair care range.

Je L'aime - which is non-silicone hair care brand for all women who want to keep beautiful, radiantly shining hair. Intended to resolve individual hair concerns, exciting lineup of products can effectively respond to a whole range of issues and worries, including a desire to change the quality of your hair, concerns about damage, and wanting to moisturize your scalp as well as your hair. Luxurious care - the more you use it, the more you'll love your hair!

Salon Style - a hair care and hair styling brand taking in the trends at the salons - Salon Style which offered a broad range of products includes a wide variety of styling in addition to hair care products catering to the needs of the women including shampoo, conditioner, and treatment pack: silicone free head spa series for better hair and scalp conditions.

Available in 2 types:
1. Kose Cosmeport Salon Style Shampoo Air In Smooth 500ml
Kose Cosmeport Salon Style  Conditioner Air In Smooth 500ml
2. Kose Cosmeport Salon Style Shampoo Rich Moisture 500ml
Kose Cosmeport Salon Style Conditioner Rich Moisture 500ml

Salon Style shampoo and conditioner are all:
Low pH (acid)
Coloring Free
Silicone-free
No animal derived ingredients

The Salon Style shampoo and conditioner help to:
  • Eliminate dandruff and dry scalp
  • Give your hair a shinier, glowing look
  • Treat dry & brittle hair
  • Define curls
  • Sun protection
  • Protect hair from chlorine in swimming pool
  • Protect hair from the heat of blow dryers
  • Treating hair loss

You can shop these range exclusively at Guardian stores.

Tuesday, May 21, 2019

Search For The Face of Healthy Beauty @Guardian Malaysia


Guardian Malaysia has launched a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ to be its brand ambassadors. Good news to ladies, this is your chance to take part, read on to find out how to participate.


Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.


“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”


Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.


“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.


By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.


He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is
open to all Malaysian females aged 18 years and above. Entries are to be submitted online at https://theface.guardian.com.my.


Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2019.


One hundred (100) shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.


In addition to the four winners, there will be eight category winners to be awarded by sponsors.
These are:
Most Healthy (Blackmores), 
Most Elegant (Bio-essence), 
Most Youthful (Garnier), 
Most Expressive Eyes (L'Oréal), 
Most Passionate (Maybelline), 
Most Confident (Nivea), 
Most Cheerful (Safi) and Most Charming (TRESemmé) 


Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian.
For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.


If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter.
The selected voter will be rewarded with RM500 worth of Guardian vouchers.


Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan.
After scanning the QR code, they just need to answer four questions related to healthy beauty.
After answering, they will receive an instant voucher for their next purchase.


More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.
#guardianmalaysia
#FACEofguardianMY

Sunday, May 12, 2019

Sunway Pyramid’s Bunga-Bunga Raya

(From L-R) Mr Irhash Zamani, Head of Marketing Communications of Naza Kia Malaysia; Mr Farouk Faisal, Chief Operating Officer of Naza Premira; Mr H.C. Chan, Chief Executive Officer of Sunway Malls and Theme Parks; Famous doodle artist, Fritilldea; and Mr Kevin Tan, Chief Operating Officer of Sunway Malls posing together with the Limited Edition Vespa courtesy of Naza Group of Companies.



Hari Raya is coming soon, are you excited? Raya is in full bloom at Sunway Pyramid as the lifestyle shopping mall celebrates the festive season with a Bunga-Bunga Raya themed concourse. You can find more pictures at my Facebook's album, click on the link to see more.

Known as the “celebratory flower” in Malay, the hibiscus will be the central theme of the
Orange Concourse on LG2 this Raya from now until 9th June.

“Under the umbrella theme of ‘Bunga-bunga Raya’, Sunway Pyramid has chosen our national flower – the hibiscus to symbolize togetherness. Just like how the different shapes and sizes of hibiscus reflect unity through diversity, we hope this Raya the spirit of togetherness continues to strengthen through the years” said HC Chan, Chief Executive Officer of Sunway Malls & Theme Parks.

Each mall has their take on this year’s festivities with the unifying theme of celebrating the flowers of Malaysia; from Hibiscus, Orchids, Bougainvillea, Geranium, Morning Glory and Jasmine. Aside from being aesthetically pleasing, each flower also has a different symbolic meaning such as togetherness, celebration, forgiveness, hope, new beginnings and purity respectively.

Sunway Pyramid also teamed up with Naza Group of Companies to gift one lucky shopper with a Limited Edition Vespa. The stylish Vespa will be made extra special with artwork done by famous doodles artist Fritilldea.
H.C Chan, Chief Executive Officer for Sunway Malls and Theme Parks, officially launched the ‘Bunga-Bunga Raya’ campaign for the Hari Raya festive season.


To stand a chance to own this one-of-a-kind Limited Edition Vespa, shoppers will have to complete the three activities at the concourse, scan a unique QR code at the concourse to download the new Sunway Pyramid mobile app and register for the giveaway contest which ends on 9th June.

The concourse is decorated in floral arrangements where shoppers can immerse in a journey through the unique indoor garden with five different activities, each representing a petal of a bunga raya.
The first is snapping and sharing a creative photo on Instagram or Facebook at the Bunga-Bunga Swing. Shoppers can then complete four actions at the Hopscotch Play Area. The Blooming Floral Walk is also not to be missed; taking a walk through the blooming flowers here will also earn shoppers a petal. Shoppers can also immerse in a unique interactive blooming garden and get creative by creating their very own flower show. The final petal is earned by taking a photo at the Floral Memory Lane photobooth.



For those who would like to bring home floral gifts and décor for the season, they can visit the Flower Market by Fleurs or try their hand at fun arts and crafts workshops taking place at the concourse on selected dates. Shoppers can tend to their very own mini garden by attending a flower decorative workshop on weekends.


With over 1,000 specialty shops throughout the mall including international fashion, beauty, sports and lifestyle, gadgets, toys and much more, shoppers will be spoilt for choice! Don’t forget to download the all-new Sunway Pyramid app where you can get exclusive deals that are not to be missed!



To further sweeten the festivities, shoppers can treat themselves to some Royce chocolate and shoppers who spend RM500 in a maximum of two receipts
(RM400 for HSBC credit cardholders) can redeem a jar of Yankee Candle at the concourse.

For more inspiration for Raya gifts, fashion, dining and more, visit www.sunwaypyramid.com/bungabungaraya .
Stay tuned to Sunway Pyramid’s social mediums for more information or visit www.sunwaypyramid.com / call 03-7494 3100.

Monday, May 6, 2019

REJOICE LAUNCHES NEW ‘HIJAB PERFECTION SERIES’ AS THE PERFECT HAIRCARE SOLUTION FOR HIJABISTAS THIS RAMADAN

Last Friday, I took some time off to go MYDIN Mall USJ, Subang Jaya, I took some photos during the event. You can visit my Facebook's page to view the photos, click on the link to see it.

‘Hijab’ is a religious and symbolic identity of majority of the women in Malaysia and Hijabers face unique hair concerns beneath the veil every day. To address these concerns, P&G Rejoice scientists have interviewed hundreds of consumers and found that there is a considerable increase in temperature and humidity in the head region under the veil versus outside in their recent study. According to the study, three main hair and scalp concerns for Hijabistas today are dandruff, malodor and tangled hair.


To counter this issue, Rejoice proudly unveiled its new collection of Shampoo and Conditioner ‘Hijab Perfection Series’ that comes with a breakthrough 3-in-1 formula at a media event on May 3 where the science behind the new Rejoice formulas was shared along with interactive science demonstrations by Dr Rebecca Kan, P&G Asia Pacific Haircare Scientific Communications.
The new product solves
 1) Dandruff problem with extra clean anti-dandruff properties
2) Heat & Malodor with extra cooling from Menthol and refreshing smell of Kasturi flower
3) Tangled hair by ensuring extra smoothness that lasts all day and hence is the right haircare solution for Hijabistas.

“I have been the face of Rejoice brand in early stages of my career and was also popularly known as ‘Rejoice Gadis Bertudung Hijau’. I am extremely delighted to partner with Rejoice again to be part of the launch of the new Rejoice Hijab Perfection Series. I am thrilled with how this new product keeps my hair cool and fresh throughout the day. I am also in love with the youthful packaging design that completely symbolizes a modern day Hijabista like me. I would definitely recommend the new Rejoice to all my fellow Hijabistas in Malaysia this Ramadan” said Elfira Loy, Popular Malaysian Actress and Entrepreneur after she unveiled the new range.


“With Rejoice’ s new ‘Hijab Perfection Series’ of shampoos and conditioners, MYDIN customers can now look forward to an innovative formulation that can finally give them the solution for perfect hair under Hijab. With a breakthrough formula and new age innovative packaging, we anticipate a positive response from our customers with the launch of the new series by Rejoice,” said Datin Wira Dr Hjh Siti Hawa Mohd, Director of Mydin Mohamed Holdings Bhd.


“Rejoice has always been a brand of firsts by launching First ever 2-in-1 shampoo, First ever Cosmetic Anti Dandruff shampoo and also the First ever Hot Oil shampoo. It has always defined the benchmark for superior smoothness and has been one of most loved haircare brands in Malaysia. Continuing our innovation streak, we launch our new ‘Hijab Perfection Series’ that tackles Dandruff, Heat & Malodor and tangled hair all at one go making it the Perfect Solution for Hijabistas this Ramadan” said Mr. Sahil Sethi, Beauty Care Commercial Director of P&G Malaysia.


Rejoice Hijab Perfection Series is available in two variants for Shampoo, 3-in-1 Perfect Cool (for stronger cooling and ultimate freshness effect) and Perfect Perfume (for long lasting scent intensity). The shampoo variants are complemented by 3-in-1 Perfect Conditioner for smooth and conditioned hair with lightweight feel. This conditioner can be paired with both variants of the 3-in-1 Perfect Series shampoos.


Rejoice ‘Hijab Perfection Series’ shampoo and conditioner are available in three different sizes with 170ml, 340ml and 600ml. This new range of products is available across MYDIN and all other major customers nationwide. To find out more about Rejoice Hijab Perfection Series, visit Rejoice Malaysia Facebook Page at https://www.facebook.com/rejoicemalaysia/

 

ARE YOU ‘THE FACE OF HEALTHY BEAUTY’? 4 finalists selected in the third Semi-Finals held in Shah Alam

Guardian Malaysia which is on a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its third...