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Tuesday, May 21, 2019

Search For The Face of Healthy Beauty @Guardian Malaysia

Guardian Malaysia has launched a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ to be its brand ambassadors. Good news to ladies, this is your chance to take part, read on to find out how to participate.

Soren Lauridsen, CEO, South East Asia, Guardian Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT a Beauty contest.

“In our books, the Healthy Beauty, is a person who lives life to the fullest in a healthy way, and has a distinctive style and pleasant personality. She is someone with a positive attitude, gives priority to being healthy first; and looks after her physical beauty too.”

Each winner will sign a one-year contract as Guardian Brand Ambassador that comes with RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to give to a charity organization of their choice. They will be featured on the Cover of Guardian’s Brand Catalogues and other collaterals and will receive products from participating sponsors Soren explains that the Healthy Beauty concept is at the core of Guardian’s brand philosophy and that this concept was borne from a consumer insight that good health is the foundation of true beauty.

“We discovered that our customers believe that true beauty comes from a healthy physical and mental state of being,” Soren said.

By focusing on this consumer need since its very first store at The Weld 52 years ago, Guardian, has become the store to go to for health and beauty needs.

He said: “While these basic needs have remained, consumption trends have evolved driven by changing lifestyles and economic circumstances. Health and beauty are no longer as clearly defined as they used to be. They have been intertwined. Guardian too, has evolved. From being the health and beauty store, our mission now is to inspire our customers to live a healthy and beautiful life.”

“To achieve our mission, we have trained our team members to be beauty and health care advisors, while continuing to offer the latest and most innovative health and beauty products,” Soren added.

Touted as the first-of-its-kind in Malaysia, this search for ‘The Face of Healthy Beauty’ is
open to all Malaysian females aged 18 years and above. Entries are to be submitted online at

Participants need to upload a 30 second video of themselves indicating ‘Why they want to be The Face of Healthy Beauty?’ one full length photo and one passport photo of themselves. Submissions can be made from 20 May until 12 June 2019.

One hundred (100) shortlisted participants will be selected to attend the semi-finals at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend the Grand Finals in Shah Alam on 27 July 2019.

In addition to the four winners, there will be eight category winners to be awarded by sponsors.
These are:
Most Healthy (Blackmores), 
Most Elegant (Bio-essence), 
Most Youthful (Garnier), 
Most Expressive Eyes (L'Oréal), 
Most Passionate (Maybelline), 
Most Confident (Nivea), 
Most Cheerful (Safi) and Most Charming (TRESemmé) 

Guardian customers can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist to win at the Grand Finals. The votes received for each finalist will contribute towards 50% of the total scores at the Grand Finals. Customers can earn more votes with purchases at Guardian.
For one vote, no purchase is required; for 5 Votes, they need to purchase any item from Guardian and for 10 Votes, they need to purchase any participating sponsor brands in a single receipt.

If that particular contestant wins in the Grand Finals, then she will do a draw to pick her lucky voter. A total 4 draws will be done. Each Winner will pick 1 voter.
The selected voter will be rewarded with RM500 worth of Guardian vouchers.

Furthermore, there is also a Scan & Win contest for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores for customers to scan.
After scanning the QR code, they just need to answer four questions related to healthy beauty.
After answering, they will receive an instant voucher for their next purchase.

More details of the search, and the full terms and conditions for participation are available at

Sunday, May 12, 2019

Sunway Pyramid’s Bunga-Bunga Raya

(From L-R) Mr Irhash Zamani, Head of Marketing Communications of Naza Kia Malaysia; Mr Farouk Faisal, Chief Operating Officer of Naza Premira; Mr H.C. Chan, Chief Executive Officer of Sunway Malls and Theme Parks; Famous doodle artist, Fritilldea; and Mr Kevin Tan, Chief Operating Officer of Sunway Malls posing together with the Limited Edition Vespa courtesy of Naza Group of Companies.

Hari Raya is coming soon, are you excited? Raya is in full bloom at Sunway Pyramid as the lifestyle shopping mall celebrates the festive season with a Bunga-Bunga Raya themed concourse. You can find more pictures at my Facebook's album, click on the link to see more.

Known as the “celebratory flower” in Malay, the hibiscus will be the central theme of the
Orange Concourse on LG2 this Raya from now until 9th June.

“Under the umbrella theme of ‘Bunga-bunga Raya’, Sunway Pyramid has chosen our national flower – the hibiscus to symbolize togetherness. Just like how the different shapes and sizes of hibiscus reflect unity through diversity, we hope this Raya the spirit of togetherness continues to strengthen through the years” said HC Chan, Chief Executive Officer of Sunway Malls & Theme Parks.

Each mall has their take on this year’s festivities with the unifying theme of celebrating the flowers of Malaysia; from Hibiscus, Orchids, Bougainvillea, Geranium, Morning Glory and Jasmine. Aside from being aesthetically pleasing, each flower also has a different symbolic meaning such as togetherness, celebration, forgiveness, hope, new beginnings and purity respectively.

Sunway Pyramid also teamed up with Naza Group of Companies to gift one lucky shopper with a Limited Edition Vespa. The stylish Vespa will be made extra special with artwork done by famous doodles artist Fritilldea.
H.C Chan, Chief Executive Officer for Sunway Malls and Theme Parks, officially launched the ‘Bunga-Bunga Raya’ campaign for the Hari Raya festive season.

To stand a chance to own this one-of-a-kind Limited Edition Vespa, shoppers will have to complete the three activities at the concourse, scan a unique QR code at the concourse to download the new Sunway Pyramid mobile app and register for the giveaway contest which ends on 9th June.

The concourse is decorated in floral arrangements where shoppers can immerse in a journey through the unique indoor garden with five different activities, each representing a petal of a bunga raya.
The first is snapping and sharing a creative photo on Instagram or Facebook at the Bunga-Bunga Swing. Shoppers can then complete four actions at the Hopscotch Play Area. The Blooming Floral Walk is also not to be missed; taking a walk through the blooming flowers here will also earn shoppers a petal. Shoppers can also immerse in a unique interactive blooming garden and get creative by creating their very own flower show. The final petal is earned by taking a photo at the Floral Memory Lane photobooth.

For those who would like to bring home floral gifts and décor for the season, they can visit the Flower Market by Fleurs or try their hand at fun arts and crafts workshops taking place at the concourse on selected dates. Shoppers can tend to their very own mini garden by attending a flower decorative workshop on weekends.

With over 1,000 specialty shops throughout the mall including international fashion, beauty, sports and lifestyle, gadgets, toys and much more, shoppers will be spoilt for choice! Don’t forget to download the all-new Sunway Pyramid app where you can get exclusive deals that are not to be missed!

To further sweeten the festivities, shoppers can treat themselves to some Royce chocolate and shoppers who spend RM500 in a maximum of two receipts
(RM400 for HSBC credit cardholders) can redeem a jar of Yankee Candle at the concourse.

For more inspiration for Raya gifts, fashion, dining and more, visit .
Stay tuned to Sunway Pyramid’s social mediums for more information or visit / call 03-7494 3100.

Monday, May 6, 2019


Last Friday, I took some time off to go MYDIN Mall USJ, Subang Jaya, I took some photos during the event. You can visit my Facebook's page to view the photos, click on the link to see it.

‘Hijab’ is a religious and symbolic identity of majority of the women in Malaysia and Hijabers face unique hair concerns beneath the veil every day. To address these concerns, P&G Rejoice scientists have interviewed hundreds of consumers and found that there is a considerable increase in temperature and humidity in the head region under the veil versus outside in their recent study. According to the study, three main hair and scalp concerns for Hijabistas today are dandruff, malodor and tangled hair.

To counter this issue, Rejoice proudly unveiled its new collection of Shampoo and Conditioner ‘Hijab Perfection Series’ that comes with a breakthrough 3-in-1 formula at a media event on May 3 where the science behind the new Rejoice formulas was shared along with interactive science demonstrations by Dr Rebecca Kan, P&G Asia Pacific Haircare Scientific Communications.
The new product solves
 1) Dandruff problem with extra clean anti-dandruff properties
2) Heat & Malodor with extra cooling from Menthol and refreshing smell of Kasturi flower
3) Tangled hair by ensuring extra smoothness that lasts all day and hence is the right haircare solution for Hijabistas.

“I have been the face of Rejoice brand in early stages of my career and was also popularly known as ‘Rejoice Gadis Bertudung Hijau’. I am extremely delighted to partner with Rejoice again to be part of the launch of the new Rejoice Hijab Perfection Series. I am thrilled with how this new product keeps my hair cool and fresh throughout the day. I am also in love with the youthful packaging design that completely symbolizes a modern day Hijabista like me. I would definitely recommend the new Rejoice to all my fellow Hijabistas in Malaysia this Ramadan” said Elfira Loy, Popular Malaysian Actress and Entrepreneur after she unveiled the new range.

“With Rejoice’ s new ‘Hijab Perfection Series’ of shampoos and conditioners, MYDIN customers can now look forward to an innovative formulation that can finally give them the solution for perfect hair under Hijab. With a breakthrough formula and new age innovative packaging, we anticipate a positive response from our customers with the launch of the new series by Rejoice,” said Datin Wira Dr Hjh Siti Hawa Mohd, Director of Mydin Mohamed Holdings Bhd.

“Rejoice has always been a brand of firsts by launching First ever 2-in-1 shampoo, First ever Cosmetic Anti Dandruff shampoo and also the First ever Hot Oil shampoo. It has always defined the benchmark for superior smoothness and has been one of most loved haircare brands in Malaysia. Continuing our innovation streak, we launch our new ‘Hijab Perfection Series’ that tackles Dandruff, Heat & Malodor and tangled hair all at one go making it the Perfect Solution for Hijabistas this Ramadan” said Mr. Sahil Sethi, Beauty Care Commercial Director of P&G Malaysia.

Rejoice Hijab Perfection Series is available in two variants for Shampoo, 3-in-1 Perfect Cool (for stronger cooling and ultimate freshness effect) and Perfect Perfume (for long lasting scent intensity). The shampoo variants are complemented by 3-in-1 Perfect Conditioner for smooth and conditioned hair with lightweight feel. This conditioner can be paired with both variants of the 3-in-1 Perfect Series shampoos.

Rejoice ‘Hijab Perfection Series’ shampoo and conditioner are available in three different sizes with 170ml, 340ml and 600ml. This new range of products is available across MYDIN and all other major customers nationwide. To find out more about Rejoice Hijab Perfection Series, visit Rejoice Malaysia Facebook Page at


Most valuable for lactating mothers: Check out BRAND’S® Essence of Chicken

Over 100 pharmacists from leading pharmacy chains along with other invited guests discovered “The Science Behind BRAND’S® Essence of Chicken” in a recent 2-day interactive dialogue session that was led by Senior Scientist BRAND’S® Suntory International, Dr. Jack Wong Jing Lin.

According to Dr. Wong, drinking BRAND’S® Essence of Chicken is not only good for the body and mind which reduces tiredness and improves concentration, but gives precious benefits that are most valuable for lactating mothers.

“BRAND’S® Essence of Chicken has been widely studied and supported by over 40 international scientific papers and clinical studies and it is also proven to improve the quality of colostrum and helps to boost up the quantity of breast milk.” explained Dr. Wong.

“In addition to that, knowing that Malaysian’s staple food are mostly white rice and bread, we have research showing that consumption of BRAND’S® Essence of Chicken together with white rice or bread helped reduce glycaemic response. This could be beneficial to people who are concerned about their blood sugar level.” he summarized.

BRAND’S® Essence of Chicken has long been a favourite based on trust and experience, especially among the older generation. Today’s consumers, however, are more discerning and need hard evidence for them to believe in a product that is safe and beneficial to be consumed.

During the session, the participants were also introduced to the new BRAND’S® Lutein Essence by Dr. Tan Zhen Wei, Senior Scientist BRAND’S® Suntory International. BRAND’S® Lutein Essence is the only health tonic in the market that has been developed based on science and has been proven to increase macular pigment in the eyes which is essential in filtering blue light.

“Malaysians spend an average of almost 14 hours a day on digital devices with 89% engaged with digital devices once awake and before sleep. BRAND’S® Lutein Essence helps to protect the eyes from over exposure to blue light through prolonged usage of electronic devices which can lead to various digital eye strain such as eye fatigue, dry eyes and blurred vision.” said Dr. Tan.

BRAND’S® Lutein Essence contains two important nutrients for eyes which are Lutein and Zeaxanthin, both of which have been proven to increase macular pigment in the eyes which is essential in filtering blue light.

The forum was led by BRAND’S® Suntory International Senior Scientist, Dr. Jack Wong Jing Lin who will be sharing the new benefits of consuming BRAND’S® Essence of Chicken on breastfeeding and how it helps maintain lower Glycemic response, in addition to other scientifically proven benefits. Joining him at the event will be Dr. Tan Zhen Wei, Senior Scientist BRAND’S® Suntory International, who introduce and talk about the new BRAND’S® Lutein Essence.

BRAND’S® products are scientifically based and have been researched and published in various journals. BRAND’S® will now take it further by creating an online information resource by launching BRAND’S® Health Enrichment Centre website (, next month. The site aims to translate scientific knowledge into practical health and lifestyle resources to help health care professionals and consumers to be in their optimal health. 

Wednesday, May 1, 2019


 Last Saturday I had a great time with Guardian Malaysia as I get to witness the Guardian Jom Ber-Fabulous Grand Finale. Did you took part in this contest? There were total of 40,000 entries received for this contest. I was eager to find out who are the winners.

Bong Siew Mooi drove home a brand new, state-of-the-art, Honda HR-V RS worth over RM120,000 after she emerged the Grand Prize winner of Guardian’s ‘JOM BER-FABULOUS’ contest held in conjunction with International Women’s Day 2019.

Lee Chee Keong, representing Grand Prize Winner Boon Siew Mooi was all smiles when he won the Honda HR-V RS after overcoming the other 24 finalists in the grand finale event.
Bong said: “I am so happy. I did not expect to win but since I am an avid shopper at Guardian, I decided to enter the contest. The entry requirements were easy and besides, Guardian always offer fantastic promotions with great savings on great products. This new car will come in very useful for me and my family and I would like to thank Guardian for this gift”

The finalists had to complete 2 challenges including a word search contest  

Meanwhile, Fariza binti Shabudin from Kuala Lumpur won the 2nd prize of a 5-day 3-night Exotic Dubai holiday with Luxury Hammam experience; Long Jla Hao won the 3rd prize of a 4-day 3-night Maldives trip with spa experience and Zuraini binti Sulaiman won the 4th Prize of a 4-day 3-night trip to Bali with a Balinese spa and experience included.

Twenty other finalists won consolation prizes of Guardian vouchers worth RM500 each.

A total of 24 finalists took part in a Grand Finale event held in Kuala Lumpur recently. They first had to battle for the top four by going through a word search challenge. The top four winners then moved on to the grand final challenge of taking part in a remote controlled racing car contest. It was exciting time to see each other racing to beat the 3 laps of the race.

DY Cho (middle) with the Top 4 winners of the contest.  From left to right, 4th prize winner Zuraini Bt Sulaiman, 3rd prize winner Long Jla Hao, Grand Prize winner representative Lee Chee Keong and 2nd prize winner Fariza bt Shabudin

DY Cho, Marketing Director, Health and Beauty, South East Asia and Guardian Health And Beauty Sdn Bhd said: “We run lots of exciting campaigns and promotions throughout the year; but some, are extra special. This JOM BER-FABULOUS contest is one of them. It is to give recognition to the special role that women play in the well-being of the family, in conjunction with International Women’s Day!

Guardian’s ‘JOM BER-FABULOUS’ contest ran from 1 March to 31 March 2019 and Guardian customers need only spend a minimum of RM10, which must include a brand on promotion, to enter. Once again congratulations to winners of GUARDIAN JOM BER-FABULOUS!

About Guardian Malaysia 

Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.

Friday, April 12, 2019


Everyone has got busy lifestyle, we cannot deny that but we need to take ourselves too. April is Guardian Malaysia’s ‘LET’S GO NATURAL’ month in all stores. Customers can get great deals and savings up to 50% for products such as skin care, cosmetics, hair care, oral care, bath care and health care that contain nature-friendly ingredients.

In conjunction with the ‘Let’s Go Natural’ fair in its stores, Guardian organized a ‘Let’s Go Natural’ expo featuring 20 nature friendly brands in Petaling Jaya on last Thursday.

There were 3 main areas at the event which been divided namely:
The Path To Shine From Within
Booth 2: ECOLITE
Booth 5: OATGRAIN 35
Booth 6: PS LOVE

Fountain Of Youth & Lasting Beauty
Booth 7: A'KIN
Booth 10: ESSANO
Booth 12: INECTO
Booth 14: PALLADIO

Your Body, Your Sanctuary
Booth 19: SPLAT

Marketing Director, Health & Beauty, South East Asia, Guardian Health & Beauty Sdn Bhd, DY Cho said: “Central to Guardian’s brand philosophy is the concept of Healthy Beauty. To our customers, Health and Beauty are interlinked. Being beautiful means having both inner and outer beauty and the key is that good health is the root of true beauty. If you are Healthy on the inside, you will be a Beauty on the outside.”

He added being NATURAL is also an important component to being a Healthy Beauty.“Products that have natural ingredients are also in demand and I am proud that we have nature-friendly brands and products that are exclusive to Guardian. This is our commitment to our Malaysian customers to bring in Brands that our customers want and brands which are setting the latest trends for the global health and beauty market."

You can view more photos on my Facebook page album, click on the link to view the photos.

All the 20 brands featured at the expo were innovative brands that incorporate the latest technologies and also have an emphasis on being NATURAL and even ORGANIC in its ingredients to promote Living Healthy and Living Beautiful.

Thank you Guardian Malaysia for having, nice DIY craft on dried flowers.
Follow me on my instagram @sherrygo as I have also shared my daily 7 days challenge of the Balance For Better, Guardian Women Empowerment 7 Days Challenged.

About Guardian Malaysia
Guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 50 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 430 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. The chain of stores serves more than 30 million customers across the country.

Monday, March 11, 2019

Ibu Nakhoda Hidup 2019

This year, the Ibu Nakhoda Hidup entrepreneurship program for mothers co-organised by Mydin Mohamed Holdings Berhad (MYDIN), Procter & Gamble (P&G) Malaysia, and Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls) celebrate its fifth year of providing support and assistance to mother entrepreneurs or also known as “mompreneurs” all across Malaysia with a focus of evolution.

As an extension under Tabung Hulurkan Harapan P&G and MYDIN since 2015, this year’s Ibu
Nakhoda Hidup aims to provide the access of growth beyond having businesses as a side-
income or a ‘side hustle’. This year Ibu Nakhoda Hidup will showcase the 20 alumni’s businesses through the INH Bazaar platforms which will be introduced in MYDIN Subang Jaya, Selangor from 8th March until 10th March and in MYDIN MITC Melaka from 22nd March until 24th March 2019. Accompanying this will be the Ibu Nakhoda Hidup Roadshows covering 10 MYDIN locations nationwide which will kickstart from 8th March until 12th May 2019.

This year, the launch showcases discussions not only with the mothers but with the partners
as well in its ‘Bual Santai’ segment. About 85 entrepreneurs attended the launch and
throughout the day, visitors came for the INH Bazaar in support of the 20 alumni businesses
who have won support from the programme from 2015 until 2018. Participating
organisations such as Giat MARA, Amanah Ikhtiar, Peniagawati and Usahanita also attended
the launch with their members. The launch also includes family bonding craft activities
where you can get your free limited edition INH tote-bag with every RM35 purchase of P&G
products in a single receipt.

“It is very rewarding to be a part of the Ibu Nakhoda Hidup program alongside MYDIN and
P&G. The program is entering its fifth instalment this year and through the years, we are
honoured to walk alongside many mothers' journeys in entrepreneurship. From bridging
skills and resources to help businesses grow as well as to build a support network for these
mothers to thrive in a challenging and competitive environment, we will always treasure
being witnesses to every milestone in the social and economic development of these
amazing women and their families,” said Low Ngai Yuen, President of WOMEN:girls, at the

4 open pitches were presented to the public where selected entrepreneurs get to use the
platform to test their products to the crowd as focus groups. Also present at the launch are
Datuk Wira (Dr.) Haji Ameer Mydin, Managing Director of Mydin Mohamed Holdings
Berhad; Datin Wira Dr. Hajah Siti Hawa, Director of Mydin Mohamed Holdings Berhad; Mr.
Leroy Seow, General Manager P&G Malaysia; Mr. Goh Kok How, National Sales Manager,
P&G from Procter & Gamble (P&G) Malaysia and Low Ngai Yuen, President and Founder of
Pertubuhan WOMEN:girls.

“We are delighted to celebrate the fifth anniversary mark of the Ibu Nakhoda Hidup
program with Mydin Mohamed Holdings Berhad (MYDIN) and Pertubuhan Pembangunan
Kendiri Wanita dan Gadis (WOMEN:girls) as privileged partners. The program brings us
closer to our aspiration to build a world free from gender bias, a world where equal voice
and equal representation is given to all individuals – a world where everyone sees equal.
Removing barriers and supporting women economic empowerment through social
programs and advocacy in one of P&G’s focus areas in our quest to promote gender equality
with our employees inside our company but also in the community where we operate. I am
really inspired by the success stories of the twenty alumni mother entrepreneurs who have
benefited from the program since it started in 2015. Accomplishment like theirs, reinforce
our commitment to women economic empowerment in Malaysia”, said Leroy Seow,
General Manager P&G Malaysia, at the event.

Last year, 256 submissions were received from mother entrepreneurs all around Malaysia
and five winners were crowned by MYDIN, P&G and WOMEN:girls. The winners are Kamsiah
Md Kassim, a rattan entrepreneur from Melaka; Salina Ahmad, a used-denim bag
entrepreneur from Klang; Norazira Mohd Fakir, a batik and online sewing tutor from
Terengganu; Izmeerita Mohd Ibrahim, a pastry bakery entrepreneur from Kedah; and Nur

“The Ibu Nakhoda Hidup mothers should appear bolder in pouring ideas to keep pace with
the advancement of the modern era. Women entrepreneur must be creative and
innovative, and be keen in applying technology to move forward in Fourth Industrial
Revolution. I look at this program as a platform for MYDIN to be at the front line in guiding
the Small and Medium Entrepreneurs (SMEs) pursuing their dreams. The entrepreneurs
should have each other’s back and work hand in hand to ensure they continue to work
tremendously, not solely towards generating financial stability of their families also but also
towards strengthening nation’s economy correspondingly. Do not be afraid to fail, be afraid
not to try”, said Datin Wira Dr. Hajah Siti Hawa Mohd, Director of Mydin Mohamed Holdings

The public are invited to participate in the Ibu Nakhoda Hidup ‘Mak Aku Cakap’ Instagram
where they need to come up with creative Instagram video parodies of the advices
and comments they often get from their mothers. The contest will run from 8th of March
until 15th of May
where 3 winners will be selected to win RM 1,000 worth of MYDIN
shopping vouchers.

The search for Ibu Nakhoda Hidup 2019 is now open and you can get the application form
and consultation service of the programme at all Ibu Nakhoda Hidup 2019 roadshows.
For more information about the tour dates and locations of Ibu Nakhoda Hidup 2019, follow
@MydinMalaysia and @womengirls on Instagram or visit and

Search For The Face of Healthy Beauty @Guardian Malaysia

Guardian Malaysia has launched a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ to be its ...