guardian Mark's it's 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

Guardian Health & Beauty Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:

 

• A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

 

• The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

 

• An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

 

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

Anna Ng, Marketing Director of guardian Malaysia, emphasised : "Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what's good for you and being able to access the 'right choice' of beauty and wellbeing products." 

 

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4).

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

 

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

 

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

 

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

 

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

Dr. Muralittharan Munisamy, Managing Director of NCSM, said :, "We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution on underprivileged women, offers a holistic approach to addressing breast cancer across the demographics. "

 

Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

 

Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang.

October's special: Launch of Exclusive New Brands at Guardian Malaysia 

"guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th anniversary celebration, we are launching more than 20 new and exclusive brands this month." said Anna. 

 

October Anniversary Party: 57% Discounts Galore – This Month Only!

 

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024.

 

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.

In response to the growing demand for online-shopping guardian Malaysia is also proud to announce the launch of new e-catalogue - a more convenient and engaging way for customers to explore our extensive range of health and beauty products. 

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly. With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link to users to Guardian’s e-commerce platform for easy: hassle - free purchases. 

"This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great product at unbeatable value, while also supporting our breast cancer awareness campaign with NSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians, " concluded Anna. 

@guardianMY

#guardianMy

#guardianMalaysia

#MYWellbeingMatters

#guardianturns57

#guardiananniversary

#pinkoctober

#thepinkglovekits

GET.SET.GLOW! with guardian Malaysia this September 2024 Month-long campaign to get Malaysians to embrace a culture of nurturing of wellbeing & self-care

This wellbeing festival is a free public event that is scheduled from the 10th to the 16th of September 2024 at 1Utama Shopping Centre

Petaling Jaya, 7 September 2024:

September 2024 has been chosen by guardian Malaysia as the Get.Set.Glow! month that celebrates and cultivates all there is about wellbeing via:

Store offerings and pharmacy services

eStore promotions, contest and rebate

#MYWellbeingMatters YouTube series and podcast featuring health experts and

A week-long wellbeing festival.

Get.Set.Glow! aims to help Malaysians to see why wellbeing matters and adopt the culture of preventative healthcare and nurturing of wellbeing. Anna Ng, Marketing Director of guardian Malaysia, said: “Wellbeing is an ‘important’ matter for everyone. This includes being able to access the ideal curation of wellbeing offerings coupled with guidance by experts.” 

In this campaign, guardian has chosen to work with the following experts, all of whom are medical specialists in their respective fields, to speak about key wellbeing topics on Youtube that is accessible by Malaysians nationwide:

Dr Gayethri Chokalingam, Consultant Internal Medicine Physician

Dr Kenny Chen, Consultant Cardiothoracic Surgeon 

Dr Wong Yee Ming, Consultant Paediatrician

Dr Arunan Periasamy, Consultant Paediatrician

Checking out the products that are suitable aging well and well being. 

Beyond these health experts’ Youtube talk series, Malaysians can also speak with their neighbourhood’s community pharmacist. The pharmacists at guardian’s outlets nationwide have the right expertise to address our customers’ questions on blood sugar, blood pressure as well as weight management and guide them to stay healthy and be well. 

“We, at guardian, are aware of the growing importance of wellbeing matters and therefore chose the hashtag #MYWellbeingMatters,” added Anna.

Growing importance of wellbeing, amongst Malaysians

Based on the 2023 Asia-Pacific Health Priority Survey, 79% of Malaysians are more health conscious, post-pandemic. Within it, 60% seek improvement in overall health. This is shown by the desire for healthier eating habits (52%), fitness (50%), mental wellness (50%) and improved immunity (49%). 

“The survey results very clearly showed that Malaysians of all walks of life see the need for holistic wellbeing. We, at guardian Malaysia, hears you and we believe this month-long Get.Set.Glow! campaign is the right boost as you embark on your journey towards cultivating wellbeing,” Anna said.

What inspires Get.Set.Glow!?

This campaign has been inspired and guided by guardian Malaysia’s vision of ‘Nurturing MY Wellbeing’. Elaborating on what this means, Anna said:

“As a company, we believe in the holistic health and wellbeing approach that covers the needs of the mind, body and spirit so that Malaysians across all ages can be the best version of themselves to everyone around them.” 

Jom ke Get.Set.Glow! Wellbeing Festival!

Aside from the in-store promotions and online wellbeing offerings, talks and services throughout September 2024, there will also be a Get.Set.Glow! Wellbeing Festival for folks living in the Klang Valley. 

This wellbeing festival is a free public event that is scheduled from the 10th to the 16th of September 2024 at 1Utama Shopping Centre. It connects guardian Malaysia’s top curated wellbeing brands with the public, across the 5 areas of: 

• Lifestyle & Wellbeing

• Health Booster

• Inner Beauty

• Aging Well 

• Kids.

Beyond the latest wellness brands, this week-long festival will feature speakers and trainers across various areas of core training, yoga and mindfulness, nutrition and diet, etc. In total, there will be 28 wellbeing sessions encompassing workouts, workshops, classes and also a 3-km long Glow Walk.

Most of the activities will be held at the Oval Atrium of 1Utama from the 10th to the 16th of September 2024. Selected fitness and exercise programs will be held at Celebrity Fitness of 1Utama while the Secret Garden will serve as the Mindful Studio and the Central Park is the place for Glow Walk. 

Get full details and sign-up for the different types of wellbeing programs at: https://www.heyjom.com/event/GuardianGet.Set.Glow!WellbeingFestival2024. 

“Spaces are limited for the workout sessions, workshops and classes, so jom sign up now and let’s nurture our wellbeing starting with Get.Set.Glow!” concluded Anna. 

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram:  @guardianMY

#guardianMy

#guardianMalaysia

#MYWellbeingMatters

#guardiangetsetglow

#guardianglowsquad

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country. 

guardian Sparks National Day Celebration with #LoveforLocal campaign

Petaling Jaya, 23 August 2024:

This National Day, guardian is elevating the excitement with its #LoveForLocal campaign, which proudly showcases Malaysia's finest beauty brands. As part of this initiative, guardian is championing 30 exceptional local labels, making it easier than ever for Malaysians to explore, discover, and support homegrown beauty products. 

By shining a spotlight on these brands, guardian not only celebrates the diversity and creativity of Malaysian entrepreneurs but also encourages a deeper connection to the rich cultural heritage that these products represent. 

Whether you’re looking to try something new or show your love for local talent, guardian’s #LoveforLocal campaign provides the perfect opportunity to do so while embracing the spirit of unity and pride in our nation’s unique offerings. 

Anna Ng, Marketing Director at guardian Malaysia, says, “We’re thrilled to give these local beauty brands a major boost to grow new customers by increasing their distribution network and give them heightened visibility at our over 600 stores and online platform which will help these brands reach new heights, making quality local beauty products more accessible than ever.”

Local beauty pioneers are already seeing the benefits. 

Adibah Mazlan, founder of The Raw, shares, “Partnering with guardian has significantly expanded our reach, allowing us to showcase our pharmaceutical-grade skincare to a wider audience.”

Chryseis Tan, founder of Lumi, adds, “At Lumi, we believe in radiant, cruelty-free beauty for everyone. guardian’s support means our botanical skincare solutions are now available nationwide, helping more Malaysians achieve their best glow.”

Sarah Shah Nor, creator of Cuura, is equally enthusiastic: “Thanks to guardian, Cuura’s natural, halal-certified skincare is now reaching more customers, providing gentle yet effective solutions for sensitive skin.”

Sue Aini, founder of Mango Flamingo, emphasizes, “Our goal is to help Malaysians achieve youthful, confident skin. guardian’s support is making our quality products more accessible to everyone.”

These four remarkable brands will showcase their top products at the guardian #IYKYK Beauty Atrium event, running from 27th August to 1st September at the Blue Atrium, Sunway Pyramid.  

The event will feature family-friendly activities, exciting discounts, and a dance competition blending K-pop with Malaysian flair on 31 August at 12 PM.

Enjoy up to 20% off all #loveforlocal beauty products and up to 50% off on skincare and personal care items during the campaign. Plus, get a free beauty mask with every two purchased, and enjoy the same great deal on beauty accessories while stocks last.

“Dive into the #LoveforLocal National Day campaign for unbeatable deals and discover Malaysia’s best beauty brands in our stores, online, or at our atrium event,” concludes Anna.

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram: @guardianMY

#guardianMy

#guardianMalaysia

#LoveforLocal

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country. 

______________________________________________

Enjoy Value in A Can for The Whole Family with Omega-3 Rich Ayam Brand™ Sardines & Mackerel

Shah Alam, June 2024 – Make the smarter nutrition choice for your family with Ayam Brand™’s Sardines and Mackerel that provide unbeatable convenience and value in a can, while being rich in Omega-3 to boost health.  

Adults and children should eat at least two servings of fish per week to get the Omega-3 to boost their health1 because our bodies cannot produce the amount of Omega-3 we need to thrive2. Fatty fish such as sardines, mackerel, saba and tuna are especially rich in Omega-3 making it the best natural option to get the Omega-3 our bodies need to work optimally.  

Classic Ayam Brand Sardine sandwiches

But why is Omega-3 so important for the health of your family? While all fish are a good source of protein, vitamins and minerals, fatty fish contain more omega-3 fatty acids and other nutrients that may improve heart health, promote brain health during pregnancy and early life, promote brain growth and development in children3 and much more. That’s a slew of benefits for simply adding fatty fish such as sardines, mackerel, saba and tuna to your diet twice a week.  

For informed consumers such as today’s smart mamas who look for value and products that deliver much more than the basics, get the Omega-3, protein and calcium that your family needs from Ayam Brand’s Sardines in Tomato Sauce or Ayam Brand’s Mackerel in Tomato Sauce that are made using sardines and mackerel caught in cold seas where these fish build up even higher stores of Omega-3 fatty acids.

Ayam Brand Sardines in Tomato Sauce are packed with protein, calcium with 7X more Omega-3 compared to home-cooked locally caught fresh sardines4! That’s convenience in a can, and a smarter option for healthier meals that supports your family’s dietary needs.  

Beyond providing a family of four half of the Omega-3 they need for the week as well as protein, calcium and other essential nutrients the convenience of a large 425g can of Ayam Brand Sardines in Tomato Sauce or Ayam Brand Mackerel in Tomato Sauce can is a gamechanger for busy time-pressed mom. Transform breakfast, lunch, dinner or snack time into a nutritious feast. Ready-to-eat directly from the can or jazz it up in bento boxes, fried rices, masak lemak dishes, fritters or sandwiches. Smart mamas know that they can reach for Ayam Brand for essential nutrients that provides excellent value and versatility in a can at breakfast, lunch, dinner or snack time.

Ayam Brand has curated a series of home-made recipes using Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce in combination with other Ayam Brand products that anyone especially smart mamas can conveniently whip up with minimal effort for maximum impact in terms of taste and health benefits.  

Here’s how to give your family the Omega-3, protein and calcium they need at super speed and affordability, with Ayam Brand’s Value in A Can.  

Breakfast – Classic Ayam Brand Sardine Sandwiches

The classic Ayam Brand Sardine sandwiches are a mainstay of picnics, family gatherings, tea parties and for breakfast.

Drain one large can of Ayam Brand Sardines in Tomato Sauce, reserving some of the tomato sauce. Mash the sardines with some finely diced yellow onion, finely diced and deseeded large green chillies, a tablespoon of lemon or lime juice, and the reserved tomato sauce. Spread this chunky savoury paste thickly over buttered bread, and cover with another slice of buttered bread. If you are feeling fancy, and to increase fibre intake you can add a layer of thinly sliced cucumbers to the sandwich.

Yield: 8 generously filled sandwiches Prep time: 10 minutes Cook time: 0 minutes

Lunch or Dinner: Ayam Brand Mackerel in Hot & Spicy Creamy Coconut Sauce  

When you need a quick, healthy and delicious meal that the spouse and the kids will love but you have limited time, reach for this Masak Lemak Cili Padi Mackerel recipe.  

Get your rice going on the stove top or in a rice cooker. Gather one large can of Ayam Brand Mackerel in Tomato Sauce, one pack of Ayam Brand Masak Lemak Cili Padi paste, one pack of Ayam Brand Coconut Milk and one tomato that you will expertly quarter.  

Add the Ayam Brand Masak Lemak Cili Padi paste into a pan, stir until fragrant around 2 to 3 minutes. Add one to two cups of water according to your preference and stir to combine. Bring to the boil. Add the entire 200ml pack of Ayam Brand Coconut Milk, and bring to the boil while stirring. Next add the full can of Ayam Brand Mackerel in Tomato Sauce including the delicious tomato sauce. Bring to a gentle boil. Add the chopped tomato. Mix it in. Ready to serve with rice.

Serves: 4 to 6 pax Prep time: 5 minutes Cook time: 15 minutes  

Snack Time with Crispy Sardine Fritters  

These crispy sardine fritters are perfect for rainy weekends when everyone is home and feeling peckish. Empty a large can of Ayam Brand Sardines in Tomato Sauce into a large bowl and mash into a fine paste. Crack in three eggs and mix well. Stir in half a tablespoon of salt, freshly ground black pepper to taste into the eggy mixture. Next fold in half a cup of corn flour and half a cup of all-purpose flour and one cup of water. Mix well for a smooth batter.  

Heat oil in a shallow frying pan. Drop in dollops of the sardine batter into the hot oil. Fry until golden brown.  

Serves: 4 to 6 pax Prep time: 10 minutes Cook time : 15 minutes  

Try the full Ayam Brand range of canned fish to add value to every meal and get your two servings of fish per week with ease. Explore Ayam Brand Chilli Tuna, Ayam Brand Tuna in Olive Oil and Ayam Brand Tuna in Water for great sources of protein that fit effortlessly into your life and lifestyle.  

To add even more Value in A Can to your Ayam Brand meal join the Ayam Brand Beli & Menang contest happening from now until 30 June 2024 for the chance to win prizes such as 20g or 10g of GOLD, a brand new Philips Airfryer (5000 Series XL), or score RM100 Touch n’Go eWallet credit! Simply purchase any Ayam Brand, Duchef or Yumeat products worth RM20 in total (mix & match allowed), take a clear picture of your receipt and WhatsApp your receipt to +6018-3119980 and follow the instructions to send your full name & IC number to be in the running for great prizes. Visit www.ayambrand.com.my/jombelidanmenang2024 for more information.  

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.

About Ayam Brand™  

Ayam Brand™, a 132-year old Malayan heritage brand famed for its wide range of quality, preservative-free, no added MSG, healthy, convenient and Halal certified canned food. Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001). All Ayam Brand products are on the JAKIM (Jabatan Kemajuan Islam Malaysia) whitelist of Trusted Halal Food Brand. Ayam Brand™ has been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Asia Brand Footprint Study 2023.

For more information on Ayam Brand™, please visit www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.

yumeat™ Plant-Based Luncheon Meat Adds Planet-Friendly Sustainability to Local Favourites

 

Be The First to Introduce Your Family and Friends to The Taste of The Future

Shah Alam, May 6, 2024 – We are feeling the effects of climate change all around us from unseasonably dry and scorching weather to constant downpours that lead to flash floods. As individuals we can play a part in slowing down these effects by choosing to live more sustainably. Small daily changes in our lifestyle can have a cumulative effect in reducing the rate of climate change. 

Sustainable living includes consciously choosing for the option that is better for the environment. This includes using electric vehicles, thrifting, and using pre-loved items, reducing waste, reusing, and recycling as well as switching to a flexitarian diet that is more plant-based. 

Plant-based meats have come along way, and leading the way is yumeat™, the first shelf-stable ready-to-eat plant-based meat products that are GMO-free, antibiotic-free and hormone-free, preservative-free, halal-certified with 0mg of cholesterol per serving. yumeat™ products contain clean ingredients with plant protein from non-GMO beans, wheat, oats and mushrooms. Plant-based meat such as yumeat™ emit 96% less greenhouse gas emissions, use 87% less fresh water, create 97% less water pollution and 98% less land use. 

Be the first to introduce your family and friends to the taste of the future with yumeat™  as it is lovingly crafted to have the delicious taste and mouth-feel of meat yet rich in the  sustainable nutrition and environmental benefits of plant-based. 

 

Malaysians are spoilt for food as we have an amazingly rich, diverse and delicious culinary culture. Often, we find it challenging to begin our flexitarian journey as there do not seem to be suitable substitutes for local dishes. Rest assured that yumeat™ has you covered with our popular plant-based luncheon in regular and spicy variants, and our equally popular plant-based minced meat that pairs wonderfully with noodles, rice or porridge. 

Need convincing? Try these simple, and simply delicious substitutes for local meaty favourites that will impress your family and friends at your next gathering. 

Nasi Kerabu

Jazz up your basic Nasi Kerabu (Blue Pea Flower Rice with raw local herbs and vegetables) by serving it with a side of pan-fried yumeat plant-based luncheon meat. Cube or cut the yumeat before pan-frying. Local, delicious, and nutritious. 

Mee Goreng 

First prep yumeat plant-based luncheon meat cut into batons, pan frying until slightly caramelised. Set aside. Fry up your noodles as you usually do but leave out the meat/chicken/fishcake as you will be yumeat-ing your protein. Sit back and watch as your family and friends dig into this deliciousness and compliment your cooking skills. 

Plant-based Luncheon Curry 

This curry pairs perfectly with roti jala, and can just as easily complement rice, rotis and even steamed bread. Here’s how: Dice up a can of yumeat plant-based luncheon in your choice of original or spicy. In a pan fry the diced luncheon until crispy, then set aside. In a pot, fry the onions until fragrant, add approximately 30g of curry powder and mix well and even more fragrant. Add in two and a half cups of water, bring the heat down to a simmer then add in two small potatoes that have been cut into wedges, and one cubed carrot. Then add 100ml of coconut milk, and simmer for until the potatoes and carrots are cooked. Salt to taste. Turn off heat, and pour in the diced luncheon cubes into the curry. Serve hot with roti jala. 

Try these and the many other recipes available at www.yumeat.com that are proof that the taste of the future is good for you and good for the planet, and works with local dishes. 

yumeat™ plant-based meat is made, packed in sterilised cans, quality controlled by Ayam Brand™, Malaysian favourite and trusted brand in the canned food industry with a 132-year heritage. legacy that it is shelf stable i.e ready-to-eat, and so convenient to use. 

Pick up a can of yumeat™ absolute goodness – good for you and good for the planet.  

Pricing and Availability 

yumeat™ are available in plant-based luncheon meat and plant-based spicy luncheon meat at RM12.90 for 360g can; and plant-based minced meat with bean paste at RM6.25 for 195g can. 

yumeat™ products are widely available from Aeon, Aeon Big, Giant, Lotus, Jaya Grocer, MYDIN, Hero, or visit the Ayam Brand Official stores on Shopee and Lazada. Follow https://www.facebook.com/yumeat.malaysia  or https://www.instagram.com/yumeat.malaysia/ for more info, recipes and exciting promotions. 

 

About yumeat™ 

yumeat™ is the first ready-to-eat shelf-stable plant-based meat in Malaysia, offering a portfolio of delicious, nutritious and sustainable plant-based meats made from clean ingredients; GMO-free, MSG-free, hormone-free, antibiotic-free, preservative-free, halal-certified with 0mg of cholesterol per serving. yumeat™ products contain plant protein from non-GMO beans, wheat, oats and mushrooms. 

The production and quality control are undertaken by Ayam Brand, a household name in the quality canned food sector, ensuring the highest standards of food production and quality. Stringent raw material supply selection process guarantees all yumeat™ ingredients are responsibly and sustainably sourced, lovingly crafted to provide similar taste and mouth-feel as animal-based meat while being better for people, the planet and for future generations. 

 

yumeat™ premise is ‘The Choices We Make Now Can Save the Planet for Future Generations, is based on the belief that there is a better way to feed our future grounded on better choices that can have tremendous  impact on individual and collective health, as well as the health of the Earth. Shifting from meat-based to plant-based even occasionally can have a positive impact on  human health, climate change, constraints on natural resources and animal welfare. As a leading food producer with a long history of social responsibility, yumeat™ has embarked on a mission to provide innovative meat-alternative products which contribute to global sustainability goals. yumeat™ is  ESG compliant and supports the UN's Sustainable Development Goals (SDG). 

 

yumeat™ products are available in Malaysia, Singapore, Australia and Hong Kong S.A.R. To find out more visit www.yumeat.com and follow us on these social media platforms https://www.facebook.com/yumeat.malaysia  or https://www.instagram.com/yumeat.malaysia/

 

Popular Indonesian cosmetics brand Hanasui now o?icially in Malaysia

SHAH ALAM, 30 Apr 2024 – Local cosmetics and personal care products distributor, Teeni Enterprise Sdn Bhd (Teeni Enterprise), has o;icially launched the highly popular Indonesian cosmetics brand Hanasui, in Malaysia at a concourse event held at the Central I-City shopping mall in Shah Alam, today.

The launch, organised in conjunction with the Hanasui Matcha Beauty Sensation show,

also saw the distributor introducing the best-seller - Hanasui Mattedorable Lip Cream

Matcha Latte, to the local market for the first time.

Septyana Nataya, Head of Marketing at PT Eka Jaya Internasional, the manufacturer of the Hanasui line of products, said at the launch that the company ensures that its products meet the most stringent requirements while keeping it a;ordable for the benefit of its customers. 

"All products under the Hanasui brand meets stringent requirements and has been

certified by the Good Cosmetic Manufacturing Methods (CPKB), National Agency of food and Drug Control (BPOM), and Halal Products Assurance Agency (BPJOH),” Septyana said.

“It doesn’t stop here, as we will continue to innovate and improve on our products to cater to the changing needs of consumers.” she added.

Teeni Enterprise executive director Ron Tay expressed his confidence that the Hanasui

brand will be well received in the country. “We are confident that Hanasui's commitment to quality and a;ordability will resonate strongly with local consumers,” he said.

“As Hanasui enters the market, Malaysians will be able to enjoy a wider variety of cosmetic products that can provide the rillght shade to match their individual preferences.” Tay elaborated.

“We’re thrilled to be the exclusive retail partner for the Hanasui range of beauty products in Malaysia,” said Guardian Health and Beauty Sdn Bhd commercial director for Malaysia and Brunei Anna Hull. “We are also proud that Hanasui is part of our latest #IYKYK Beauty category in our stores. The #IYKYK Beauty category features trend setting explosive growth brands on Social Media platforms and we are confident that Hanasui will enjoy the same success in Malaysia as they do in Indonesia and will be well received in Malaysia as well,” she added. 

Hanasui Mattedorable Lip Cream Matcha Latte is a rising favourite among users as it is known to be smudge-proof and can keep users’ lips moisturised for up to 12 hours.

Moreover, the lip cream can also be used as a blush for the cheeks or as eye shadow,

according to the manufacturer.

Featuring a refreshing matcha latte aroma and lightweight texture, the lip cream is enriched with olive oil and vitamin E to provide increased hydration to the lips. It comes in six color shades, namely Matchalicious, Matchamallow, Matchaciano, Matchalover, Matcha blend, and Matchachoco.

Those interested to know more or obtain the Hanasui lip cream or products can drop by at the Hanasui Matcha Beauty Sensation concourse event which is being held from April 29th to May 5th. Visitors will also get the opportunity to test the products, as well as seek consultations from beauticians stationed there.

Hanasui’s personal care products and solutions are also available at all Guardian Malaysia outlets, and on the company’s online stores on Shopee and Lazada.

Thank you Guardian Malaysia for inviting me to such wonderful event. 

ABOUT HANASUI®

Hanasui is an Indonesian cosmetic brand founded in 2016 and manufactured by PT Eka Jaya Internasional. The company also manufactures and markets a wide range of beauty products including facial, body, and makeup care. All Hanasui products are cruelty-free and tested to meet high-quality and safety standards, and are certified by Good Cosmetic

Manufacturing Methods (CPKB), National Agency of Food and Drug Control (BPOM), and Halal Products Assurance Agency (BPJOH).

ABOUT Teeni Enterprise Sdn Bhd

The Malaysian branch of a company established in Singapore in 1993, Teeni Enterprise is a personal care and cosmetics distributor, with a market presence in many Asian countries ncluding Singapore, Malaysia, Thailand, the Philippines, Indonesia, Hong Kong, Taiwan,

and China. Founded on the belief that profitable growth should also be responsible growth,Teeni Enterprise prioritises sustainable living as a part of its core tenets, which guides the company’s approach to its business and products.

Cetaphil® Strengthens Ties with the Malaysian Community through Collaborative Partnership with Mira Filzah as the New Face of the Brand in 2024

                                                                                                        

Cetaphil®, the No.1 dermatological skincare brand in Malaysia, proudly announces a significant partnership in anticipating of the holy month of Ramadan. The brand is thrilled to unveil the newest face of Cetaphil® for 2024, the versatile Malaysian actress and entrepreneur, Mira Filzah, appointed as the esteemed Brand Ambassador.

More than just a renowned actress, Mira Filzah personifies the spirit of a modern working urban mom, representing the diverse and dynamic women of today. Her role as a multi-talented professional and dedicated mother embodies the essence of contemporary women who, despite their busy lifestyles, prioritises skin health. Cetaphil® proudly acknowledges Mira as a beacon of inspiration, showcasing how one can balance a demanding schedule while still embracing the importance of skin health. Her representation of Cetaphil’s brand essence reflects an approachable, down-to-earth demeanor and sensible approach to skincare. Mira’s alignment with the brands’ ethos of “We Do Skin, You Do You” accentuates the very nature that defines Cetaphil®.

Mira’s alignment with Cetaphil® goes beyond the surface, resonating with the brand’s mission of promoting holistic skincare as an integral component of a healthy lifestyle. As the Brand Ambassador, she will not only represent the brand but also serve as an inspirational figure, encouraging women of all ages to embrace a skincare routine that reflects Cetaphil’s commitment to addressing skin concerns and achieving healthy skin. 

Mira Filzah, Brand Ambassador of Cetaphil Malaysia expresses her excitement, stating, “Joining forces with Cetaphil® is more than just a partnership – it’s a celebration of self-love. As a working mom, I understand the juggle, but skincare is an essential daily ritual to maintain skin health. I’m honored to be part of Cetaphil®, inspiring others to do the same.”

The brand anticipates a series of engaging initiatives, exclusive events, social media campaigns, and promotions, all geared towards enhancing the skincare experience for Malaysians. 

Ms Cindy Tiu, Country Manager of Galderma Malaysia shared, “We are delighted to welcome Mira Filzah to the Cetaphil® family as our Brand Ambassador for this year. With Cetaphil’s rich history rooted in dermatological expertise, we see Mira as an ideal embodiment of our brand’s purposes.” 

This partnership is set to kickstart with the advent of the Ramadan season, marked by Cetaphil’s “30 Hari Kulit Sihat Raya Berseri” campaign. This initiative aims to reach out to as many Malaysians as possible to champion skin health throughout the 30-Day Ramadan period. Besides partnering with Mira Filzah, the campaign extends its reach from the digital sphere to on-ground activations, including a specially designed kombi van that will tour various locations. 

“Our goal is to weave a meaningful narrative throughout this campaign, making it a purposeful journey for everyone during Ramadan. Through strategic activations and partnerships with influential figures like Mira Filzah, we aim to touch the lives of Malaysians and raise awareness about the significance of maintaining skin health. While the primary focus of Ramadan is on spiritual growth, self-discipline, and fostering empathy, we recognise that the concept of self-care is equally important during this holy month”, she added. 

The heart of the campaign lies in encouraging Malaysians to adopt a simple yet effective 3-step routine using its Cetaphil® CORE range – Cleanse with Cetaphil® Gentle Skin Cleanser or Cetaphil® Hydrating Foaming Cream Cleanser, Moisturise with Cetaphil® Moisturising Cream or Cetaphil® Moisturising Lotion, and Protect with Cetaphil® Sun SPF 50+ Light Gel. This skincare routine aims to empower individuals to achieve Raya-ready radiant skin, emphasizing the importance of consistent, yet simple skincare practices during the holy month. 

Adding to the festive excitement, Cetaphil® unveils its nationwide Buy & Win campaign, offering shoppers the chance to win prizes worth up to RM48,000. Prizes include an IKEA makeover, a 2D1N staycation at the hotel of their choice, and petrol vouchers.  

Moreover, from 1 March – 30 April 2024, shoppers can stand a chance to win an exclusive Mira Filzah shawl when spending a minimum of RM100 on Cetaphil® Bright Healthy Radiance products in a single receipt.

To celebrate the Eid festivities, Cetaphil® is also partnering with Malaysian homegrown brands in their Kampung Pink POWA campaign, which focuses on their Cetaphil® Bright Healthy Radiance range for achieving bright, healthy, radiant skin in as fast as 14 days. Featuring local brands such as Mira Filzah Shawls, Petit Moi, So.lek, and more, shoppers can redeem exclusive promo codes on Cetaphil’s website or stand a chance to win Cetaphil® Bright Healthy Radiance product samples, preparing them for the upcoming festivities from skincare, beauty, and fashion essentials.

For further details on 30 Hari Kulit Sihat Raya Berseri and Kampung Pink Powa, please visit www.cetaphil.com.my or find us on Instagram and Facebook.

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About CETAPHIL®

More than 75 years ago, a pharmacist co-created the first Cetaphil® product with a dermatologist – a gentle, yet powerful formula would clean without stripping and moisturize without clogging. Today, Cetaphil® is the No.1 dermatological skincare brand in Malaysia* and is recognised by healthcare professionals around the world. With the help of leading global skin experts, they continue to develop innovative skincare technologies for sensitive skin that help restore, protect, and maintain skin’s health every day. For more information, visit www.CETAPHIL.com.my

*IQVIA Malaysia, Emollients & Protectives Market, MAT Sep 2021 (Value)

About Galderma

Galderma is the world’s largest independent dermatology company, present in approximately 100 countries. Since our inception in 1981, we have been driven by a complete dedication to dermatology. We deliver an innovative, science-based portfolio of sophisticated brands and services across Aesthetics, Consumer Care and Prescription Medicine. Focused on the needs of consumers and patients, we work in partnership with healthcare professionals to ensure superior outcomes. Because we understand that the skin we’re in shapes our life stories, we are advancing dermatology for every skin story. For more information: www.galderma.com