Rexona Fresh Move Event with Scha Alyahyah, Nabil Ahmad & Jihan Muse

Last week I attended a media event at Blue Concourse at Sunway Pyramid. I felt just like not long ago I attended Rexona event as last year I went to Rexona event, the event at the same venue too. 

Everyday lifestyle, we are moving everyday. Moving is a good thing but moving can cause sweat and uncomfortable body odour. The world's leading deodorant, Rexona recently teamed up with brand ambassador Scha Alyahya and campaign endosers, Nabil Ahmad and Jihan Muse to spread the "Rexona Fresh Move Campaign" through a series of humorous and educational vidoes that illustrate the more you move, the more it protects! 

Heng Hui Leng, Category Head of Deodorant, Unilever (M) Holdings Sdn Bhd

Rexona holds the top spot for its credentials in providing the best technology to protect against sweat and odour. Rexona's patented Freshprotect responds directly to body movement - the more you move, the more it protects! Thanks to the highly- advanced microcapsules that bursts 

The "Rexona Fresh Move Campaign" advocates an active lifestyle and hope to revive the enthusiastic spirit among the youth in Malaysia by leading the youngsters to keep moving and stay fresh. 

From left Jihan Muse, Scha Alyahyah and Nabil Ahmad

In order to inspire young people to do more and not be afraid of sweat and body odour the 

"Rexona Fresh Move Campaign" stars Rexona's first-ever brand ambassador - Scha Alyahya. 

Three Rexona Fresh Move digital videos played by Scha and two renowned celebrities - Nabil Ahmad and Jihan Muse were rolled out in July this year along with a digital contest. You can find this contest info at Facebook of Rexona. Consumers were urged to participate in the Rexona Fresh Move Campaign by submitting their very own Fresh Move videos to win attractive prizes throughout the competition. 

During the media event, bloggers and the winners caught an exclusive sketch performance which was presented by Scha together with Nabil and Jihan. A never-before-seen scene where the 3 characters meet revealed the functionality of Rexona Spray with Freshprotect and how it keeps one fresh with every move. 

During the media event, I capture the movement using my Sony Camera. 

Everyone enjoying themselves and so do I. 

Makcik in yellow blouse, check out the Rexona Spray for Women the Ice Cool.

For your info Rexona Spray for Women with Freshprotect is available in five variants to suit the different lifestyles - Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. 

As for Rexona Freshprotect men range, the five variants include Ice Cool, Invisible Dry, Sport Defence, Adventure and V8. 

The Rexona Fresh Move digital videos designed to encourage youngsters to move have gone viral and attracted over 5 million views on Facebook and YouTube within the past 2 months and it is still counting. 

Group photo with winners and VIPs

Rexona celebrated the success of "Rexona Fresh Move Campaign" with Scha by presenting cash prizes up to RM20,000 and hampers to the inspired and enthusiastic winners of the digital contest. 

I also use the Rexona Spray for Woman daily after my shower. 

Rexona Spray with Freshprotect Shower Clean, Free Spirit, Passion, Powder Dry, Ice Cool, Sport Defence, Adventure and V8 150ml bottles are priced at RM12.50 while Whitening and Invisible Dry 150ml are priced at RM13.50. The improved deodorant sprays are available at all leading pharmacies, hypermarkets and supermarkets, across Malaysia.

For mode information, you can visit www.facebook.com/RexonaMY

#rexonafreshmoves

Rexona Spray for Women with Freshprotect Launch‏

BURSTS OF FRESHNESS ALL DAY LONG WITH THE NEW IMPROVED REXONA SPRAY FOR WOMEN WITH FRESHPROTECT™

 

The world’s leading deodorant brand, Rexona has launched the new improved Rexona Spray for Women with Freshprotect™ that is especially formulated with body-responsive microcapsules technology that burst and release long-lasting fragrance allowing active women to enjoy all-day freshness.

I attended Rexona Spray for Women with Freshprotect the launch yesterday.

Confidence is the key to looking great and feeling fresh. The new Rexona Spray for Women with Freshprotect™ accommodates modern women who have busy lifestyles, from commuting to work every morning, moving from one meeting to the next or hitting to the gym after work. The technology in Freshprotect™ gives extra protection against sweat and odour as the microcapsules release bursts of fragrance throughout the day as she moves, giving them the confidence to do more during the day.

Pretty host of the day is Azura.

 I love using Rexona Spray, I started using it few months back and fall in love with the products.

From left Andreana Mah- Brand Manager of Renoxa, Ashlee Ng -Personal Care Director Unilever, Lim Cheng Yee - Brand Manager for Deodorant.

Click my instagram video for the picture of launch, click on the link to view.

“As the world’s leading deodorant brand, Rexona understands that women want a dependable and long-lasting solution to overcome those everyday moments of increased adrenalin and sweat – whether at the office, at the gym, or with friends. The new Rexona Spray for Women with Freshprotect™ is designed especially to provide women with burst of long-lasting fragrance for all-day freshness,” said Ashlee Ng, Personal Care Director, Unilever (M) Holdings Sdn Bhd. “This unique patented technology, makes the new Rexona Spray for Women with Freshprotect™ the only antiperspirant that reacts directly to body movement with underarm friction that triggers the microcapsules to burst and release fresh fragrance when you need the most. Now, women are assured of a deodorant that won’t let you down.”

Yeah media bloggers took part in the games during the launch, there's Bubble Room and Running Bubble Game. We given three products of Renoxa Spray for women to try out.

Media bloggers were split into teams to join the challenge, my team leader is Butterfly Project Tammy.

Check out one of the challenges that we need to do with jumping high with hands and legs up in the air! Click on the link above to view the picture. Picture taken by lovely Tammy.

They are three choices of Rexona Spray for Women to choose from.

I chosen the Rexona Spray power dry on the left armpit,

Rexona Spray passion dry on the right armpit.

After the join challenges on the day, I still feeling fresh and nice.

Rexona Spray for Women with Freshprotect™ is available in five variants to suit the different lifestyles - Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. Shower Clean gives you all-day shower freshness feeling while Free Spirit will keep your confidence alive with its uplifting mild fragrance for long-lasting dryness protection. Passion provides all-day dryness protection with its vibrant floral fragrance and Whitening especially formulated with natural sunflower seed oil will give you fairer underarms in just two weeks! Lastly, Powder Dry has two times more dryness protection with the benefits of talcum essence.

Rexona Spray for Women with Freshprotect™ Shower Clean, Free Spirit, Passion and Powder Dry 150ml bottles are priced at RM11.90 while Whitening 150ml is priced at RM12.90. The improved deodorant sprays are now available at all leading pharmacies, hypermarkets and supermarkets across Malaysia. Check out above image for the free gifts awaits you.


To further bring the new and exclusive microcapsules technology with long-lasting fragrance to life, Rexona kicked off a 5-days concourse road show in Sunway Pyramid. Attendees were given a chance
to experience the power of the microcapsules in the new Rexona Spray for Women with Freshprotect™ in the huge Bubble Room and the Running Bubble Game. Consumers were also treated to interesting stage games and performances with exciting prizes to be won.

For more information, please visit www.facebook.com/RexonaMY

Thank you RexonaMY for the goodie, click on the link to view it.