Guardian Malaysia unveiled its brand new, state-of-the-art flagship store, its biggest
Guardian store in Southeast Asia, at Mid Valley Shopping Mall, Kuala
Lumpur. The leading pharmacy, health and beauty retail chain in the
country has strengthened its business offering with this unique
7000-sq-foot concept store, leveraging on the latest global health and
beauty trends, and ever-changing consumer trends.
Describing
this new store concept as ‘revolutionary’ and ‘evolutionary’, Priscilla
Wu, Managing Director, Health and Beauty, Malaysia and Brunei, said:
“Guardian
customers will get to enjoy a brand-new shopping experience in our new
premium flagship store. It symbolises the strong growth and continued
success of the Guardian brand in Malaysia and is proof of Guardian’s
relentless commitment to offer the best health and beauty products in
the market at the best value for our customers.
“Our
investment in this new store concept translates to a superior and
best-in-class customer shopping experience with new categories of
products that have evolved together with new consumer demands and
trends. It will provide our customers with a more personalised,
informative and interactive shopping experience. We will also introduce
over 30 new skincare and cosmetic brands into our store, with 20 new
skincare ranges and over 10 new cosmetic brands, many of which are
exclusive to Guardian.”
The new brands include bath
care brand Tanamera Natural Bath care, and exclusive hair care brands
from Japan (Ahalo, Fun Azum, Theratis, Kose Bioless and Kose Je L’aime)
and Korea (Mise En Scene and Ryo).
The Guardian flagship
store’s unique layout will feature new product segments such as a Clean
& Natural Beauty section featuring skincare, haircare, and cosmetic
products that are formulated with safe, non-toxic, and environmentally
friendly ingredients, a Tweens section with fun, colourful and safe
beauty products for young shoppers aged 8 to 12 years old, and a
first-of-its-kind Salon-At-Home hair care section powered by L’Oreal
where customers can experience luxurious pampering and indulge in a
comprehensive range of hair products tailored to suit their unique
needs.
There will also be a Wellness segment in the
Healthcare section that will focus on what customers need to get fit and
healthy, such as protein powders and health foods.
This
will be the first Guardian store to have an animated LED screen store
façade, dynamic and interactive digital LED display screens throughout
the store and two special interactive pillars that allow a hologram to
feature interactive product information and serve as navigation signs.
 |
Amazing good deal of RM1 on the grand opening day on 1st and 2nd November 2023.
|
The new 7,000 square feet flagship store will also showcase new concepts from oral care brands, Oral B & Sensodyne.
Sensodyne
will have a special display at Guardian Mid Valley and customers will
see how the #1 sensitivity toothpaste in Malaysia* comes to life with
the interactive displays, creating awareness around tooth sensitivity.
With 71% of Malaysians suffering from tooth sensitivity, they can learn
more about how tooth sensitivity can be managed with Sensodyne variants.
*Based on Retail Index Service for the Sensitive segment
within the Toothpaste category for the 12 months period ending April
2023, for the Total Malaysia Market. (Copyright © 2023, NIQ.)
Oral
B will bring in its first ever interactive Powered Oral Care
experiential centre to where shoppers can use sensor programming to
touch, feel and compare products at a digital kiosk that also provides
oral health regiment education for both adults and kids.
Guardian has prepared exciting
promotions and offers for our loyal customers. So come over to our
flagship store at Mid Valley and experience a brand-new way of shopping
at Guardian.
About Guardian Malaysia
Guardian Malaysia started as a
200-sqft pharmaceutical retail outlet catering to the expatriate
community 56 years ago. Today, it is the leading pharmacy, health and
beauty retail chain in
the country, with more than 600 stores
nationwide, providing an unrivalled variety of pharmaceutical, health
and beauty products. Each year, our stores serve more than 30 million
customers across the country.