DASHING ANNOUNCES OFFICIAL REGIONAL PARTNERSHIP IN MALAYSIA WITH JUVENTUS

Merriment fills the air as ardent football fans gather at the IOI City Mall on last Saturday 28 November 2019. Coming from all walks of life, football fans are here to commemorate the official regional partnership in Malaysia between two larger-than-life icons – DASHING, Malaysia’s leading brand of male grooming and personal care products and Juventus , one of the world’s most respected and revered football clubs. DASHING, a name that stands for fun, brotherhood, contemporary masculinity and active lifestyle, transformed the mall’s centre court into an interactive exciting Football Experience Centre. At this unique “experience centre”, guests were able to put their football skills to the test with games such as Radar Speed Cage, Target Football, Goalkeeper Reaction Test and Electronic Skills Mat.

From left; Mr. Tomas Aricó – Head of Partnership of Juventus, Mr. Sriram Krishnamurthy - Chief Executive, Wipro Unza Malaysia, Mr. David Trezeguet – Juventus Legend, Mr. Venkat Jangam, – Marketing Manager, Wipro Unza and Mr. Federico Palomba, Managing Director, Juventus Football Club, Hong Kong Branch with the Serie A Trophy on DASHING & Juventus Official Partnership Announcement at IOI City Mall, Putrajaya.

“Juventus and DASHING are two distinctive icons in their respective fields – one in the world of football and the other in men’s personal care and grooming,” said Mr Sriram Krishnamurthy, Chief Executive of Wipro-Unza Malaysia. “Both brands share identical values and bro-codes such as supreme team spirit, brotherhood, always ready to back one another, enjoying each other’s success, and the constant passion to excel and win.”

From left; Mr. Tomas Aricó – Head of Partnership of Juventus receiving a set of DASHING product from Mr. Sriram Krishnamurthy - Chief Executive, Wipro Unza Malaysia as part of the partnership.

Sriram adds “In the coming months, DASHING has lined up a number of exciting launches, activations and promotions in partnership with Juventus . Several Malaysian fans will get the golden opportunity to visit the facilities of Juventus first-hand, in a money-can’t buy experience”

Tomas Aricò, Juventus Head of Partnerships, stated: “The announcement of this partnership with DASHING in Malaysia represents for Juventus another significant step into its international activity and confirms Club growing presence in the APAC region further supported by its newly opened branch in Hong Kong, here represented by its Managing Director, Federico Palomba”.

From left; Mr. Venkat Jangam – Marketing Manager, Wipro Unza passing a set of Dashing product to Mr. Federico Palomba - Managing Director, Juventus Football Club, Hong Kong Branch.

From left; Mr. Tomas Aricó – Head of Partnership of Juventus receiving a set of DASHING product from Mr. Sriram Krishnamurthy - Chief Executive, Wipro Unza Malaysia as part of the partnership.

“I am delighted to attend this announcement event,” Federico Palomba added. “This partnership has been the first opportunity we facilitate for the Club’s new partnerships development in the APAC region. We will strive to provide the best support to activate the strategic partnership in such a key market and look forward to our great success in the near future.”

As part of the partnership, DASHING is proud to announce the DASHING x Juventus Buy , Whatsapp & Win Contest which will be running from October 2019 – March 2020 is set to reward every winner with the ultimate football experience - 6 grand prize winners will be flown to the Italian city of Turin for a once in a lifetime opportunity to meet their favourite Juventus players in person as well as watch live match at the Allianz Stadium – the home ground of Juventus.
Other cool prizes include exclusive official autographed Juventus merchandises and limited edition DASHING / ELITE x Juventus gift sets.

Win this exclusive opportunity with a few simple steps. Consumers can participate in this contest by buying any product of DASHING or ELITE at any participating outlet in Malaysia and partake in a Whatsapp entry competition. To encourage more participation and make dream come true for all Football fans in Malaysia there is no restriction on amount or number of items that needs to be purchased for participation.

“I am so honoured and elated at the same time to visit Malaysia and meet Juventus fans here for the first time,” says Trezeguet at the event. “From the thunderous applause alone, I can see how passionate Malaysians are when it comes to football. I guess that’s the true beauty of football — it’s not just a sport; it’s a tie that binds everyone, everywhere, together. ” For the last 25 years, DASHING has been at the top of its game as a leading men’s personal care and grooming product purveyor, thanks to the undying loyalty of its fans,” says Venkat Jangam, Marketing Manager for Wipro-Unza Malaysia. “Thus, this fabulous experience is one of our ways to express gratitude for the continuous support we have received from Malaysian men. We are sure they will see for themselves why the DASHING – Juventus partnership is the coming together of champions.”

Fans also were in absolute awe when, for the first time in Malaysia, they are able to get up-close and personal with the legendary Serie A trophy. Throughout its illustrious 122 years of history, Juventus has won the most with 37 championships.

Event aside, a complete 360-defree marketing campaign will be rolled out nationwide, and this includes a limited-edition range of DASHING x Juventus co-branded products that will be retailed on special point-of-sales materials bedecked with the club’s iconic black and white livery. The limited-edition collection is slated to meet fans in March next year.

The DASHING x Juventus event at IOI City Mall will opened to the public on 28 November 2019 and ends on 1st December 2019. #DashingJuventus


For more information on DASHING x Juventus “Buy, WhatsApp & Win” contest visit DASHING
Facebook page: www.facebook.com/Dashing.MY and Instagram: www.instagram.com/dashing_my

Dashing Trophy Tour Media

THE MANCHESTER CITY FC TROPHY TOUR IN PARTNERSHIP WITH DASHING

EXCLUSIVE MEDIA PREVIEW OF THE BARCLAYS PREMIER LEAGUE TROPHY AND THE CAPITAL ONE CUP

For the first time in Malaysia in conjunction with the #DASHINGgoesMANCITY contest

Barclays Premier League Champions and Capital One Cup Winners, Manchester City, along with their Malaysian Partners DASHING are proud to announce that they will be bringing both trophies to Malaysia courtesy of Etihad Airways and providing exclusive access to Malaysian fans on 25 and 26 October 2014, at Sunway Pyramid. An exclusive media preview was organised to allow members of the media a first look at the two trophies.

During the preview members of the media were given the privilege to experience unique English football activities. They enjoyed the free kick challenge, Play Station 3 (PS3) football showdown as well as the foosball competition.

The Trophies were unveiled by Mr. Sriram Krishnamurthy - COO Wipro Unza, Ms.Pan Choi Yen -General Manager Marketing, Wipro Unza; Mr. Rishi Pahwa - Marketing Manager- Dashing, Mr. Stephan Cipelik MCFC Asia Regional Manager and Mr Camm Mustapha, Etihad Airways Sales Manager for Malaysia.

                    Mr Sriram Krishnamurthy, Chief Operating Officer of Wipro Unza (M) Sdn Bhd.

 “As a company we always strive to give our customers not just state of the art product innovation but also brand experiences. The event on 26 October 2014 marks another milestone for us as the purveyor of men’s grooming brand in understanding what’s make you a DASHING Man, a unique English football experience. With DASHING you are always cool, confident and deserve to achieve this great experience”, said Mr Sriram Krishnamurthy, Chief Operating Officer of Wipro Unza (M) Sdn Bhd.

Mr Rishi Pahwa, Marketing Manager of Dashing further added, “Our customers have always been our inspiration to achieve greater things, with #DASHINGgoesMANCITY contest we are giving you two unparalleled English football experiences. The first is an opportunity to watch Manchester City take on Arsenal live at the Etihad Stadium in The United Kingdom. We are flying the winners to Manchester coutesy of Etihad AIrways and giving them VIP seats and a chance to meet members of Manchester City’s first team squad. The second is to see the Barclays Premier League trophy and Capital One Cup in person, something I am very excited about as a football fan.”

The Dashing Trophy Tour would not be possible without the support of Manchester City FC’s lead partner and national airline of the United Arab Emirates, Etihad Airways.

Dave Walsh, Etihad Airways General Manager for Malaysia said: “We are delighted to work with DASHING to be part of this exciting campaign and to offer Club fans in Malaysia the opportunity to see up close both the Barclays Premier League Trophy and The Capital One Cup.”

Malaysian football fans will get an exclusive access to view the coveted trophies up close on 25^th and 26^th October 2014, at the Orange Concourse at Sunway Pyramid between 4-9pm on 25^th October 2014 and 3-8pm on 26^th October 2014. Trophy pass holders will be able to get a close up look and a chance to take photographs with the trophies. The two day Trophy Tour is the culmination of a weeklong celebration where fans and customers got to experience the brand, play games and win exciting prizes such as Manchester City FC and DASHING jerseys. 

Group pic of first round winners with the VIP

Commenting on the partnership, ‎Chief Business Officer for Manchester City, Tom Glick, said:

“DASHING is a major player in the Malaysian body and skin care market, which has gone on to become one of the nation’s leading brands. Having built up a long and trusted reputation among the millions of young men in the region who also love football, DASHING is the perfect fit for Manchester City.

When the Club visited Kuala Lumpur during a previous pre-season tour, we were blown away by the passion and commitment of our Malaysian’s fans. We look forward to working with the DASHING team and to welcoming our loyal Malaysian fans to the Etihad Stadium throughout the season.”

During the event DASHING also announced the first round winners for the #DASHINGgoesMANCITY contest. The first four of the 20 X Monthly winners are Mohd Razali Bin Mohd Saleh, Low Kah Wai, Daniel Tan and Ahmad Najib Bin Mohamad. The winners will be flying out on 30^th October 2014. The next round of winners will be announced in November 2014.

#DASHINGgoesMANCITY contest which was launched on the 1^st August 2014 and will end on 28^th February 2015 consist sets of two rewards of 20 lucky winners for a one in a lifetime English football experience.

For more information follow DASHING on Facebook.com/dashingformen or the hashtag #DASHINGgoesMANCITY.