It’s ALL about HAIR: guardian’s Hairppiness brings YOU the latest hair wellness solutions to solve YOUR hair concerns

Month-long campaign kicks-off with an educational, immersive and experiential mall event at 1Utama from 4th to 8th June

Petaling Jaya, 4 June 2025:

This month, guardian Malaysia is celebrating everything hair with its Hairppiness campaign from today until 1st July 2025. 

Building on the very well-received all-about-hair month-long campaign a year back, guardian Malaysia together with its key partner brands are back again to help YOU Own Your Beautiful through hair wellness solutions that care, transform and empower. 

Chase Watling {Centre},Commercial Director, guardian Malaysia, guardian Malaysia launches guardian Hairppiness Campaign with business partners. 

Maestro Mauro Sopranzetti {centre}, founder and creative director of Emmediciotto.  After the launched, he has beautifully transformed the lovely ladies hairstyles. It's eye catching, seeing him doing it step-by-step. 

Through this campaign, guardian Malaysia is dedicated to being the ultimate curator of the best brands, products, and solutions to care for YOUR hair’s wellness. The curated brands cover ‘Beauty hair & treatment’, ‘Anti-dandruff, scalp care & anti-hair loss’ and ‘Hair colour & style’. Additionally, products featured in this campaign such as Kordel’s and BiO-LiFE to support overall wellbeing – emphasizing the importance of inner health as the foundation of hair health.

“We, at guardian Malaysia, want to help you Own Your Beautiful through total hair wellness solutions – from the roots and scalp to the tips as well as the colour expression of your personality,” said Anna Ng, Marketing Director of guardian Malaysia. 

With its collection of top-quality brands, guardian Malaysia is the one-stop shop for all things hair care. The selection is focused on hair wellness and is guided by guardian’s brand belief of ‘Nurturing MY Wellbeing’. Creatively, this belief is brought to life via this campaign’s very catchy name of ‘Hairppiness’, a play on the words ‘hair’ and ‘happiness’.

HAPPY HAIR, HAPPY YOU

“Hairppiness, which is the keyword of our campaign this month, starts with the right knowledge, right support and right care,” continued Anna.

Right knowledge comes via guardian Malaysia’s series of expert videos that will be shared online at guardian’s Instagram (https://www.instagram.com/guardianmy/) and Facebook (https://www.facebook.com/Guardianmy/) to ensure that YOU get the right tips and hacks for ‘happier’ hair. Right support comes via in-person consultation and advice with guardian Malaysia’s pharmacists and staffs in-store as well as at mall events, like this one today. Right care comes through the customised selection of products and brands from the scalp and the roots to the tips of the hair. 

HAIRPPINESS’ 1UTAMA: 4TH JUNE TO 8TH JUNE 2025

guardian Malaysia’s Hairppiness campaign kicks-off today with this mall atrium event here at 1Utama. Running till the end of the week (8th June), shoppers who signed up as Myguardian Rewards members will get: 

2x points on selected products

Extra 5% discount for ALL purchases on top of nationwide promotional deals; and

FREE Philips hair dryer for the first 60 MYguardian Rewards members with purchase RM120 at the atrium (Terms & conditions apply)

Connect with expert consultants and get personalized advice for hair concerns

Visitors can also redeem free gelato through the Hairppiness Indulgence programme at the atrium. To drum up further the experientiality of the atrium event, there is also a Wind Chamber’s Hair-raising Excitement and participants stand the chance to grab a Lucky Surprise Gift with any purchase from the atrium. 

“When your hair feels good, you become unstoppable,” concluded Anna. 

To ensure every of YOU out there gets the fullest benefits of guardian Malaysia’s best-of-the-best curation of haircare solutions, this Hairppiness campaign runs all the way to 1st July 2025 at all guardian Malaysia stores nationwide and at the online store of www.guardian.com.my. Selected promotions and gift-with-purchase (GWPs) are available storewide and online for YOU, YOU and YOU all over the country! 

Find your Hairppiness with guardian! 

Thank you guardian Malaysia for having me. I have wonderful time learning about braiding hair and haircare tips. Many hair care and hair color products I can find at the event. 

#MYguardian

#Hairppiness

#MYguardianRewards

#OwnYourBeautiful

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 57 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 550 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 33 million customers across the country.