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Wednesday, May 8, 2024

yumeat™ Plant-Based Luncheon Meat Adds Planet-Friendly Sustainability to Local Favourites


Be The First to Introduce Your Family and Friends to The Taste of The Future

Shah Alam, May 6, 2024 – We are feeling the effects of climate change all around us from unseasonably dry and scorching weather to constant downpours that lead to flash floods. As individuals we can play a part in slowing down these effects by choosing to live more sustainably. Small daily changes in our lifestyle can have a cumulative effect in reducing the rate of climate change. 

Sustainable living includes consciously choosing for the option that is better for the environment. This includes using electric vehicles, thrifting, and using pre-loved items, reducing waste, reusing, and recycling as well as switching to a flexitarian diet that is more plant-based. 

Plant-based meats have come along way, and leading the way is yumeat™, the first shelf-stable ready-to-eat plant-based meat products that are GMO-free, antibiotic-free and hormone-free, preservative-free, halal-certified with 0mg of cholesterol per serving. yumeat™ products contain clean ingredients with plant protein from non-GMO beans, wheat, oats and mushrooms. Plant-based meat such as yumeat™ emit 96% less greenhouse gas emissions, use 87% less fresh water, create 97% less water pollution and 98% less land use. 

Be the first to introduce your family and friends to the taste of the future with yumeat™  as it is lovingly crafted to have the delicious taste and mouth-feel of meat yet rich in the  sustainable nutrition and environmental benefits of plant-based. 


Malaysians are spoilt for food as we have an amazingly rich, diverse and delicious culinary culture. Often, we find it challenging to begin our flexitarian journey as there do not seem to be suitable substitutes for local dishes. Rest assured that yumeat™ has you covered with our popular plant-based luncheon in regular and spicy variants, and our equally popular plant-based minced meat that pairs wonderfully with noodles, rice or porridge. 

Need convincing? Try these simple, and simply delicious substitutes for local meaty favourites that will impress your family and friends at your next gathering. 

Nasi Kerabu

Jazz up your basic Nasi Kerabu (Blue Pea Flower Rice with raw local herbs and vegetables) by serving it with a side of pan-fried yumeat plant-based luncheon meat. Cube or cut the yumeat before pan-frying. Local, delicious, and nutritious. 

Mee Goreng 

First prep yumeat plant-based luncheon meat cut into batons, pan frying until slightly caramelised. Set aside. Fry up your noodles as you usually do but leave out the meat/chicken/fishcake as you will be yumeat-ing your protein. Sit back and watch as your family and friends dig into this deliciousness and compliment your cooking skills. 

Plant-based Luncheon Curry 

This curry pairs perfectly with roti jala, and can just as easily complement rice, rotis and even steamed bread. Here’s how: Dice up a can of yumeat plant-based luncheon in your choice of original or spicy. In a pan fry the diced luncheon until crispy, then set aside. In a pot, fry the onions until fragrant, add approximately 30g of curry powder and mix well and even more fragrant. Add in two and a half cups of water, bring the heat down to a simmer then add in two small potatoes that have been cut into wedges, and one cubed carrot. Then add 100ml of coconut milk, and simmer for until the potatoes and carrots are cooked. Salt to taste. Turn off heat, and pour in the diced luncheon cubes into the curry. Serve hot with roti jala. 

Try these and the many other recipes available at that are proof that the taste of the future is good for you and good for the planet, and works with local dishes. 

yumeat™ plant-based meat is made, packed in sterilised cans, quality controlled by Ayam Brand™, Malaysian favourite and trusted brand in the canned food industry with a 132-year heritage. legacy that it is shelf stable i.e ready-to-eat, and so convenient to use. 

Pick up a can of yumeat™ absolute goodness – good for you and good for the planet.  

Pricing and Availability 

yumeat™ are available in plant-based luncheon meat and plant-based spicy luncheon meat at RM12.90 for 360g can; and plant-based minced meat with bean paste at RM6.25 for 195g can. 

yumeat™ products are widely available from Aeon, Aeon Big, Giant, Lotus, Jaya Grocer, MYDIN, Hero, or visit the Ayam Brand Official stores on Shopee and Lazada. Follow  or for more info, recipes and exciting promotions. 


About yumeat™ 

yumeat™ is the first ready-to-eat shelf-stable plant-based meat in Malaysia, offering a portfolio of delicious, nutritious and sustainable plant-based meats made from clean ingredients; GMO-free, MSG-free, hormone-free, antibiotic-free, preservative-free, halal-certified with 0mg of cholesterol per serving. yumeat™ products contain plant protein from non-GMO beans, wheat, oats and mushrooms. 

The production and quality control are undertaken by Ayam Brand, a household name in the quality canned food sector, ensuring the highest standards of food production and quality. Stringent raw material supply selection process guarantees all yumeat™ ingredients are responsibly and sustainably sourced, lovingly crafted to provide similar taste and mouth-feel as animal-based meat while being better for people, the planet and for future generations. 


yumeat™ premise is ‘The Choices We Make Now Can Save the Planet for Future Generations, is based on the belief that there is a better way to feed our future grounded on better choices that can have tremendous  impact on individual and collective health, as well as the health of the Earth. Shifting from meat-based to plant-based even occasionally can have a positive impact on  human health, climate change, constraints on natural resources and animal welfare. As a leading food producer with a long history of social responsibility, yumeat™ has embarked on a mission to provide innovative meat-alternative products which contribute to global sustainability goals. yumeat™ is  ESG compliant and supports the UN's Sustainable Development Goals (SDG). 


yumeat™ products are available in Malaysia, Singapore, Australia and Hong Kong S.A.R. To find out more visit and follow us on these social media platforms  or


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yumeat™ Plant-Based Luncheon Meat Adds Planet-Friendly Sustainability to Local Favourites

  Be The First to Introduce Your Family and Friends to The Taste of The Future Shah Alam, May 6, 2024 – We are feeling the effects of clima...