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Thursday, August 21, 2014

Rexona Spray for Women with Freshprotect Launch‏


The world’s leading deodorant brand, Rexona has launched the new improved Rexona Spray for Women with Freshprotect™ that is especially formulated with body-responsive microcapsules technology that burst and release long-lasting fragrance allowing active women to enjoy all-day freshness.

I attended Rexona Spray for Women with Freshprotect the launch yesterday.

Confidence is the key to looking great and feeling fresh. The new Rexona Spray for Women with Freshprotect™ accommodates modern women who have busy lifestyles, from commuting to work every morning, moving from one meeting to the next or hitting to the gym after work. The technology in Freshprotect™ gives extra protection against sweat and odour as the microcapsules release bursts of fragrance throughout the day as she moves, giving them the confidence to do more during the day.

Pretty host of the day is Azura.

 I love using Rexona Spray, I started using it few months back and fall in love with the products.

From left Andreana Mah- Brand Manager of Renoxa, Ashlee Ng -Personal Care Director Unilever, Lim Cheng Yee - Brand Manager for Deodorant.

Click my instagram video for the picture of launch, click on the link to view.

“As the world’s leading deodorant brand, Rexona understands that women want a dependable and long-lasting solution to overcome those everyday moments of increased adrenalin and sweat – whether at the office, at the gym, or with friends. The new Rexona Spray for Women with Freshprotect™ is designed especially to provide women with burst of long-lasting fragrance for all-day freshness,” said Ashlee Ng, Personal Care Director, Unilever (M) Holdings Sdn Bhd. “This unique patented technology, makes the new Rexona Spray for Women with Freshprotect™ the only antiperspirant that reacts directly to body movement with underarm friction that triggers the microcapsules to burst and release fresh fragrance when you need the most. Now, women are assured of a deodorant that won’t let you down.”

Yeah media bloggers took part in the games during the launch, there's Bubble Room and Running Bubble Game. We given three products of Renoxa Spray for women to try out.
Media bloggers were split into teams to join the challenge, my team leader is Butterfly Project Tammy.
Check out one of the challenges that we need to do with jumping high with hands and legs up in the air! Click on the link above to view the picture. Picture taken by lovely Tammy.

They are three choices of Rexona Spray for Women to choose from.
I chosen the Rexona Spray power dry on the left armpit,
Rexona Spray passion dry on the right armpit.
After the join challenges on the day, I still feeling fresh and nice.

Rexona Spray for Women with Freshprotect™ is available in five variants to suit the different lifestyles - Shower Clean, Free Spirit, Passion, Whitening and Powder Dry. Shower Clean gives you all-day shower freshness feeling while Free Spirit will keep your confidence alive with its uplifting mild fragrance for long-lasting dryness protection. Passion provides all-day dryness protection with its vibrant floral fragrance and Whitening especially formulated with natural sunflower seed oil will give you fairer underarms in just two weeks! Lastly, Powder Dry has two times more dryness protection with the benefits of talcum essence.

Rexona Spray for Women with Freshprotect™ Shower Clean, Free Spirit, Passion and Powder Dry 150ml bottles are priced at RM11.90 while Whitening 150ml is priced at RM12.90. The improved deodorant sprays are now available at all leading pharmacies, hypermarkets and supermarkets across Malaysia. Check out above image for the free gifts awaits you.

To further bring the new and exclusive microcapsules technology with long-lasting fragrance to life, Rexona kicked off a 5-days concourse road show in Sunway Pyramid. Attendees were given a chance
to experience the power of the microcapsules in the new Rexona Spray for Women with Freshprotect™ in the huge Bubble Room and the Running Bubble Game. Consumers were also treated to interesting stage games and performances with exciting prizes to be won.

For more information, please visit

Thank you RexonaMY for the goodie, click on the link to view it.

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