Hada Labo launches its newly improved Hydrating Lotion‏

Introducing the new improved Hada Labo Hydrating Lotion

With new HPP&M technology actively infuses 4 types of Hyaluronic Acid to fully hyrdate skin from the surface to inner skin layers.

Women who have trusted Hada Labo for its simple yet effective skincare range will now get a refresh of their most trusted product in their daily routine, making their skin feel significantly softer and suppler. Famous for its hydrating properties, Hada Labo unveils its new improved Hydrating Lotion which lastingly hydrates and nourishes the skin for smooth, radiant and crystal-clear skin. Over the years, the best-selling face lotion in Japan has become not only a part of every woman's skincare regime but also a beauty staple for the popular face in the region, including most recently, the renowned Korean drama actress, Jun Ji-Hyun (also known as Gianna Jun). Hada Labo recently named the famous heroine of the smash-hit Korean TV series "My Love From the Star" as the new brand ambassador for Hada Labo.

First launched in Japan in 2004, its star product, Hada Labo Hydrating Lotion reached Malaysian shores in 2010 and since then, it has received an overwhelming response from Malaysian women nationwide. I like this product too, the product comprises of Super Hyaluronic Acid, a key ingredient that instantly hydrates skin and helps preserve its moisture balance. The secret to deep moist skin lies in getting moisture to work effectively across all layers of the skin.

The left is the Hada Labo Hydrating Lotion Light suitable for Normal/Combination/Oily Skin 

The on the right is the Hada Labo Hydrating Lotion suitable for Dry /Normal Skin

Hada Labo introduces its new Hydration Lotion which now carries a new and enhanced HPP&M (High Performance Penetrating and Deep Moisturizing) technology actively infuses 4 types of Hyaluronic Acid (HA) to fully hydrate skin from the surface to inner skin layers for significantly soft, smooth and supple skin, and to prepare skin for enhanced absorption of skin care ingredients.

During the new product launch, Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum explains on the newly improved Hydrating Lotion.

Using only the purest and efficacy-proven ingredients manufactured under the strict pharmaceutical standards, the Hada Labo Hydrating Lotion contains 4 types of Hyaluronic Acid (HA) molecules - Nano HA, Super HA, Medium-size HA and Large-Size HA. This enables full and thorough hydrating from the skin surface to deep within for truly silky smooth skin.

During the event, we get to see the different types of HA

 The 4 types of Hyaluronic Acid (HA):
Large-size HA- Forms a layer of moisture retaining barrier to protect skin from moisture loss. It covers the Medium-size HA firmly to effectively provide skin with a powerful double layer moisture-locking shield to lock in moisture on skin.

Medium-size HA- New generation of HA, with high water retention ability, staying on skin surface to hold moisture and maintain long lasting hydration.

Super HA- With 2 times the moisture retention capacity of HA, it is able to mimic the natural moisurising ability and combine with Medium-size HA to lock in and retain large volume of moisture handle the skin for super hydration.

Nano HA- With fine molecule size of 1/20 of HA, it easily penetrates and infuses moisture deep into skin to prepare skin for enhanced skin care ingredients absorption.

With a superior combination of all four Hyaluronic Acids, the new Hada Labo Hydrating Lotion locks in the moisture for the skin to reach its optimal radiance and translucence that helps revitalize dehydrated skin, making skin feel significantly softer and suppler. Apart from being mineral oil free, it is also free of fragrances, alcohol and colorant.

The launch of new improved Hada Labo Hydrating Lotion officiated by (From left to right) Dr. Naelong, General Manager, Research & Development of Mentholatum, Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, Mr. Michael Sin, Regional General Manager of Mentholatum and Ms. Elaine Choo, Marketing Manager of Hada Labo

 I attended the product launched at Marini 57, Tower 3 Petronas, KLCC it's a beautiful place.

Yummy Hada Labo printed on the chocolate to taste. 

Catering to all skin types, Hada Labo Hydration Lotion comes into two variants:

Hada Labo Hydration Lotion has a rich texture and it is formulated for dry and normal skin.

Hada Labo Hydrating Lotion Light has a lighter texture that is non-sticky and refreshing. It is suitable for oily, combination or ace-prone skin.

Each variant comes in a 170ml bottle and is priced at RM49.90. The new lotion will be available in all leading pharmacies and hypermakets nationwide starting September 2014.

Hada Labo will also be soon introducing its Whitening Lotion and Whitening Lotion Light.