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Sunday, December 14, 2014

JWEL, The New Royal Range of Ice Cream Sticks

I love ice cream, how about you? 

Introducing JWEL, The Ice Cream Empire, created by F&N Creameries. JWEL consists of a fascinating cast of five nobles, each of whom presents a distinctively delicious premium ice cream treat. Decadently coated in thick, almond-flecked chocolate, every stick introduces its own indulgent twist to the classic flavours of Vanilla, Tiramisu, Double Chocolate, Caramel and Black Forest.

The Story Behind JWEL, The Ice Cream Empire

Meet The Decadent Duke of Vanilla, The Curvaceous Countess of Tiramisu, The Delectable Duchess of Double Chocolate, The Extravagant Earl of Caramel and The Brazen Baron of the Dark Forest. Each member of the ice cream aristocracy is unique in his or her right, having their own quirky personalities and curious idiosyncrasies.

Like any great empire, JWEL has many twists and turns in its background. The stories of its characters are told right on the vividly patterned ice cream packaging; each wrapper bears a golden crown, the title of its creator and unique motifs that hold subtle clues to their flavours and places of origin.

Through JWEL, now who gets the luxurious ice cream experience? Guess who started to the world of indulgence and intrigue.

JWEL, The Extravagant Earl of Caramel,
Delicious at every bite,
He's wants it all for himself,
No sharing the ice cream stick.

There you go, you seeing my sister-in-law enjoy her JWEL The Curvaceous Countess of Tiramisu

Yummy, we are having JWEL ice cream sticks, each of us enjoying ourselves. 
Yup, I had the JWEL Black Forest!

JWEL offers a unique experience by turning the ice cream category rules upside down. It is a luxury product that treats itself with a touch of irreverence. The JWEL name itself bends the rules, wittingly inserting a diamond and shortening the accepted spelling – putting a new twist on luxury. True connoisseurs, seekers of indulgence, are rewarded for daring to be different, with a kindred sense of humour and wit that mirrors their own.

JWEL is available at suggested retail price RM3.50 per stick or RM13.80 for a multipack of 4 sticks at selected leading hypermarkets and supermarkets nationwide.


  1. Oh, I've never seen this in the supermarkets yet. All the flavours sound delicious!

  2. Hi LauraLeia, saw it selling in Giant, was shopping in Giant USJ at night. :D

  3. Nice!!! I like the Vanilla and Caramel and also the Caramel one....

  4. Hi Miera, good to know that's my son's favorite too.


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