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Friday, October 23, 2015

Guardian launches BYOB Campaign


The morning I took KTM from Subang Jaya to KL Sentral and we took bus to Dataran Pahlawan Megamall, Malacca. In support of Malaysia Environment Week (Minggu Alam Sekitar), Guardian Health and Beauty (Guardian) launches its 'Bring Your Orange Bag' or 'BYOB' campaign in Malacca.

In conjunction with the occasion, a series of three reusable bags, exclusively designed for Guardian were revealed to an excited media and audience.

The Guardian BYOB campaign was created from funds collected from its participation in a nationwide ministry initiative, the No Plastic Bag Day Campaign.

The bags are named Trust, Passion and Inspiration.

Named Trust, the first bag to be released the reliability of Guardian's available health products.
The second bag, Passion, represents confidence and beauty from the wide range of beauty products.
Third bag, Inspiration best describes the fun, overall well-being and positive-living gained from Guardian's assorted lifetstyle accessories.

Present the launch was Malaysian actress and host, Deanna Yusoff, who shared with the audience her environmental-friendly shopping habits. She has been practicing using reusable bags for many years.

During the event, Guardian's Final Challenge which involved a find-the-word-puzzle.
A total of 10 contestants selected from BYOB's 4-day Facebook contest took part in the Final Challenge in Malacca. Prior to the launch, Final Challenge contestants were asked to guess the acronym 'BYOB'. Total 8 contestants that present on launch at the day.


A group photo with the winners and VIPs
The Final Challenge winner received RM500 worth of Guardian vouchers, a hamper valued at RM200, and an exclusive goodie bag. Other prizes included RM100 Guardian shopping vouchers and goodies bags. Each finalists also received an exclusive photo and autograph session with Deanna Yusoff.

As part of the grand launch, Guardian stores in Malacca received an early-release of the Trust bag.
The nationwide release will be spread over a three-week period, beginning 29 October to 4 November 2015 for Trust.
This will be followed by Passion, from 5 November to 11 November 2015; and finally Inspiration from 12 to 18 November 2015.
Photo credit to Nannie
During this period, a total of 150,000 reusable bags await lucky shoppers.
You will get this bag for free of charge with every purchase of RM80 and above on a single receipt, and a limited to one (1) bag per transaction. 
CIMB cardholders will be eligible for a special privilege of a one bag with every minimum purchase of RM60 on a single receipt. The bags will be available at all Guardian outlets nationwide.

Good news if you love contest, to participate simply submit a selfie with any of the BYOB bags, hashtag #GuardianBYOB and follow @GuardianMalaysia on instagram to be one of 80 winners for the best picture. The selected pictures will win a RM80 Guardian Gift Certificate.

The contest will run from 22 October to 18 November 2015.

16 comments:

  1. when is it the next campaign and which state ?

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  2. hi Amir Azma, you can follow Guardian Malaysia for more updates.

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  3. I support using reusable bag. Save our planet and it's great Guardian had this awareness campaign

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  4. I wish they can make a nicer and stronger bag.. nowadays these recyclable bags can be pretty fragile.. the handles come off easily and this makes us have to throw the bag away as well... so it does not quite serves the purpose right.... sighhh

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  5. I wish they can make a nicer and stronger bag.. nowadays these recyclable bags can be pretty fragile.. the handles come off easily and this makes us have to throw the bag away as well... so it does not quite serves the purpose right.... sighhh

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  6. I always bring reusable bag anywhere.
    Kudos Guardian.
    So lucky you to have met Deanna

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  7. Wah u went all the way to malacca for this! :) nice effort by guardian. I use recycled bags too

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  8. I kept thinking Bring Your Own Booze... and wonder why Guardian condones it... until I read your post. HAHA

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  9. I kept thinking Bring Your Own Booze... and wonder why Guardian condones it... until I read your post. HAHA

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  10. such a nice campaign hun!! love shopping in guardian!

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  11. Good to know that you enjoy the day out in Melaka. I was tempted to go but my work schedule was bit tight so have to give it a miss this round.

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  12. Great campaign! Support support! Nice trip!~

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  13. OK I will bring my own bag to shop too! Thanks for sharing :)

    http://www.ranechin.com/

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  14. Such a meaningful BYOB campaign, and I like the names also, so well reflected the Guardian's brand image itself :)

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  15. it's always good to take our own bags :), save the planet reduce plastic wastage.

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Please feel free to comment, have a nice day!

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