|speech by Guardian Health and Beauty Sdn Bhd Marketing Director, Christina Low|
"The orange bags were produced from funds collected from the 'No Plastic Bag Day' campaign. This year there are a total of 25,000 bags up for grabs by environmental-loving Guardian shoppers. The beneficiaries of this year's BYOB are Dignity for Children Foundation, fashion designer Sydonie's charity of choice; while Guardian selected EcoKnights, an NGO that serves the community through development-led interventions focused on the environment from education and awareness programmes to research and public participation programmes to consultation. For each bag redeemed, Guardian will donate RM1 to each of the non-profit organizations. We are also passtionate about the environment and the ecosystem. This is why we want to encourage shoppers to use Guardian's stylish and durable reusable bags instead of plastic bags," explained marketing director, Christina Low.
|Group photo of launch of Guardian's BYOB2|
Some photos taken at the event, you can click on the album to view the photos.
Guardian's first launched its BYOB last year in Melaka with a series of three specially-designed reusable bags. Signifying the three key aspects that best represent Guardian's values, the orange bags were aptly named Trust, Passion an Inspiration respectively, you can click on the link to read the post.