This Chinese New Year- Make It GIANT

GCH Retail (Malaysia) Sdn Bhd announces its Chinese New Year promotion in all Giant stores nationwide. I went to their media event at Giant Hypermarket USJ. The above video is the launching of the campaign at Giant.

In conjunction with the year of the rooster, Giant's Chinese New Year campaign focuses on big discounts, large range of products offerings and meaningful treats to consumers. During the event, Giant's official Chinese New Year TV commercial was shown for the first time on 29 December 2016.

Ms Saki Goh, Marketing Director

"We know that Chinese New Year is a big celebration that focuses on families, hence we are offering big promotions, bigger treats and exciting redemption programmes," said Saki Goh. She adds, "Our campaign is about great discounts, savings and vouchers giveaway for all their Chinese New Year needs."

Good news to VISA cardholders as you can stand the chance to walk away with the lucrative prizes including the Giant Prize of a Hyundai Starex Royale worth more than RM160,000 when you participate in the "BIG WINNER Visa Spend & Win Contest!" from 29 December 2016 to 28 February 2017. There are also 100 Giant Gift voucher consolation prize worth RM200.

Redemption programme for customers starts from 2nd January 2017 to 16 April 2017. Every RM38 spent in a single receipt entitles customers to receive 1 stamp. A collection of 10 stamps will allow customers to purchase a limited edition Bakeware & Serveware at special discounted price. The stamps are also available at Caltex and customers will be able to get additional stamps upon purchasing selected items.

 I have uploaded another video about the traditional Chinese New Year clothing. The five week long This Chinese New Year - Make it GIANT promotion runs from 29 December 2016 to 27 January 2017. For the first time, Giant is introducing special Chinese New Year traditional casual and leisure wear for adults and children. Huge giant items such as Premier Facial Tissues with 8 boxes in a packet, 4 litres Sensez Beauty Shower Cream, 8.5kg Fab Powder Detergent and Downy Fabric Softener at 3.8 litres can be seen displayed at Giant Supermarkets.

Giant will be offering new range of items for this CNY:

• CNY Fuji apple with character
• Pomelo Tambun with Leaf
• Sugarcane, it's only available at selected stores from 2 Feb 2017 (for 8th day prayers only)
• Hampers prices as low as RM38 (free delivery to any location within 30km from Giant Hypermarkets). Free Giant gift vouchers up to RM50 - for selected hamper basket & decoration. 
• Large packaging items for Premier, Fab, Downy, Sensez. Premier Facial Tissue (8boxes in a packet), Sensez Beauty Shower (4L), Fab Powder Detergent (8.5kg), Down Fabric Softener (3.8L) 
• Air fryer priced as low as RM299 and multi cooker priced as low as RM199
• Limited edition chicken design yee sang plate, bowl and paper bag
• The traditional wear for kids and adults. Family-tee over 20 designs. 

Giant is the first retailer to bring in Giant Grouper Fish (weights at least 10kg per Grouper fish), this will be available in selected stores. Photos shown is located at Giant USJ, Subang Jaya.

You can find the campaign details on Giant's website : www.giant.com.my