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Friday, March 10, 2017

11street Kicks off ‘Shop The World’ Campaign with RM1million Petrol Vouchers Up for Grabs

(from left to right) – Pia Huang, Marketing Manager, MSI Malaysia; Beh Kok Seong, Senior Sales Planning Manager, MamyPoko; PY Choy, Chief Executive Officer of Momentum Strike (exclusive distributor of Coleman); Wong Siew Lai, Vice President of Marketing Communications, 11street; Margaret Chin, General Manager, AmorePacific Malaysia (Laneige); Niklas Yong, Marketing Manager, Primer Group of Companies; and Yvonne Wong, Marketing Manager, Philips AVENT at the launch of 11street’s ‘Shop The World’ campaign.

11street (www.11street.my) today announces the launch of its international online shopping event campaign – ‘Shop The World’, to bring to consumers millions of internationally-branded products especially from countries such as China, Japan, Korea, Taiwan and USA.


Wong Siew Lai, Vice President of Marketing Communications, 11street shares that the ‘Shop The World’ campaign is 11street’s brainchild, to satiate the growing consumers’ demands for greater product variety and renowned global brands online with enticing deals and promotions.


“Today, 11street has close to 10 million products listed on our platform and as a matter of fact, more than half of them are popular cross-border products and international brands. As one of the leading e-commerce platforms in Malaysia, we want consumers to be able to shop the world without needing to leave the country. To do this, we have struck up partnerships with popular global names. Through these partnerships we have ramped up our offerings for the benefit of our consumers,” Wong adds.

The campaign will see synergies between 11street and three leading global e-commerce players – its parent company, 11street Korea; UiTOX from Taiwan; and *WorldFront from Australia, which brings with it a large variety of popular overseas products.


[* WorldFront is global e-commerce player with fulfillment centres across three countries – United Kingdom (UK), USA, and New Zealand. WorldFront also owns and operates the largest online marketplace in New Zealand and Australia. Established in 2004, and now with over 23 million products across a diverse range of categories, WorldFront has established itself as the leading product supplier to marketplaces across the world.]


Ben Powles, CEO of WorldFront adds: “WorldFront is looking forward to this partnership with 11street. As the largest marketplace in Australia and New Zealand, we want to offer Malaysian consumers our range of products from Australia, the UK and the USA at competitive prices through our store – Awesome Everyday Prices on the 11street platform.”


“We have over 1 million products including many bestselling brands across all of 11street’s categories available for this campaign, and we pledge to increase our product count on 11street to 3 million by mid-2017. We aim to break the geographical barrier and give all Malaysians access to the best products from across the world by leveraging 11street’s ‘Shop The World’ campaign,” Powles shares.


(from left to right) – Pia Huang, Marketing Manager, MSI Malaysia; Beh Kok Seong, Senior Sales Planning Manager, MamyPoko; PY Choy, Chief Executive Officer of Momentum Strike (exclusive distributor of Coleman); Wong Siew Lai, Vice President of Marketing Communications, 11street; Margaret Chin, General Manager, AmorePacific Malaysia (Laneige); Niklas Yong, Marketing Manager, Primer Group of Companies; and Yvonne Wong, Marketing Manager, Philips AVENT with talented dancers from 11street at the launch of 11street’s ‘Shop The World’ campaign.

Kick starting from 11 March, the ‘Shop The World’ campaign will see 11street offering promotions on international products and global brands at up to 99% discounts and free overseas shipping for selected items, on top of giving away total RM1million worth of petrol vouchers for consumer purchasing items from the campaign listings, as a bonus to encourage more consumers to shop online, save cost and manage rising costs of living.



Exclusive Pre-orders and Irresistible Deals Available. It’s So Easy, Click-Click Saja!

Also taking part in the campaign are established global brands such as Coleman, Laneige, MamyPoko, MSI, Philips AVENT and Primer Group (the local distributor of International fashion labels such as Flossy, Jansport, Native, and Outdoor Products) making the ‘Shop The World’ campaign a truly holistic one, and positioning 11street as a global marketplace galore with bundled promotions, shocking discounts only available on the platform, and exclusive pre-orders for the most anticipated gadgets coming to town.


Galore of RM1million Worth of Petrol Vouchers

The ‘Shop The World’ campaign comes with a shopping bonus in the form of petrol vouchers up for grabs. In view of rising petrol prices, 11street is going the extra mile, by offering RM10 worth of petrol voucher for every RM100 spent on products and brands registered under the ‘Shop The World’ campaign.


Wong ends: “This is a small treat for our shoppers, and a way to thank them for their support. In fact, our ‘Shop The World’ campaign is only the beginning to what we have in the pipeline for our shoppers. We want our customers to experience a truly global shopping experience. In time, our customers will realise just how small the world is when they shop on 11street, as we continue to boost our product variety and inventory of global brands.”


The ‘Shop The World’ campaign will run from 11 March to 18 April, encompassing deals that will see consumers through upcoming festive periods.

Thank you 11street for inviting me to the launch event at Aloft Hotel.


For more information on the ‘Shop The World’ campaign on 11street,
please visit http://bit.ly/shoptheworld11street.

11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health & Beauty, Kids & Baby, Leisure & Sports, Home & Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programs can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. For more information, please visit www.11street.my

In conjunction with its ‘Shop The World’ campaign, 11street conceptualised a music video titled ‘Kamsahamnida’ to commemorate the campaign.

10 comments:

  1. Was invited to the event but didn't attend it. Congrats for their new campaign.

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  2. Can't wait to check out those Korean cosmetics on their site.

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  3. Good activities. I love to shop at 11street.

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  4. Great to see 11street giving other e-commerce sites like Lazada a run for their money! Thanks for sharing.

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  5. I've not shopped at 11Street yet even though I am an avid shopper. Will have to start soon, with all these deals!

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  6. I like their idea of petrol vouchers! They know what we need especially in the these past years, petrol keep increasing and only go down few cents.

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  7. I like the petrol vouchers. Will shop at 11street soon.

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  8. This seems like a nice campaign! I support too

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  9. ruginya x pergi, saya pon dpt invitation juga

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  10. Wah, so cool giving out petrol vouchers as the price is hiking like crazy now.

    ReplyDelete

Please feel free to comment, have a nice day!

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