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Tuesday, May 16, 2017


As this year marks the 60th anniversary of diplomatic ties between New Zealand and Malaysia, an entourage of 7 Maori business leaders from the food and beverage, dairy, seafood and tourism sectors are connecting with government and business leaders in Kuala Lumpur, Kota Kinabalu and Singapore from 13-18 May 2017. On 15 May 2017, the congregation paid a visit to the Taste New Zealand Fair at Jaya Grocer, The Starling Mall and also signed a Memorandum of Understanding (MoU) introducing a new dairy product, Miraka!
The New Zealand congregation performing a Waiata

New Zealand’s Trade Commissioner to Malaysia and Brunei, Mr Matt Ritchie, said: “Malaysia is one of our top 10 trading partners and the visit coincides with this year marking the 60th anniversary of diplomatic relations between New Zealand and Malaysia. Our two countries have a history of friendly and constructive links and our relationship continues to grow. We have strong ties in trade, security and education, and we want to build on our strengths in areas like food and beverage which offers huge potential to consumers.” 

The Maori are very particular about culture and etiquette, often having cultural dances,  Te Pūoro Māori (meaning: Maori music), a cultural performance that integrates dance, poetry and song (Waiata).

“Māori place great importance on relationships. The Māori business leaders visiting Malaysia are seeking to forge enduring partnerships and to reconnect and strengthen existing relationships with their Malaysian counterparts.” 

The Maori economy is estimated to be worth of $42 billion and contributes $11 billion to 
New Zealand GDP.
Maori Development Minister, Te Ururoa Flavell (fourth from left) and New Zealand High Commissioner to Malaysia, John Subritzky (center) with the New Zealand congregation and the Jaya Grocer team at  Starling Mall, Kuala Lumpur on the morning of 15 May 2017.
The Māori business and cultural mission kicked off with the Taste New Zealand Food Fair 
at Jaya Grocer, The Starling Mall on the morning of 15 May 2017. Taste New Zealand is a highly anticipated Food Fair featuring over 150 products including 30 new products from New Zealand – among some of the brands featured include The Collective Dairy, Whittaker’s, Griffin’s and Rockit Apple Snacks. There's current fair runs from 3 May to 21 May at all Jaya Grocer outlets. There's Shop & Win Contest, that will ends on 21 May 2017, if you haven't read click on the link to find out. 
The Maori and Hongi official in the traditional Maori way of greeting that involves the act of pressing each others noses and foreheads together. 
It is used at traditional meetings among Māori people and on major ceremonies, serving similar purpose to a formal handshake.
Chairman of Miraka Dairies, Kingi Smiler (right) traditionally greeting Founder of Storiiu, Brian Tan (left) with a New Zealand hongi after signing a Memorandum of Understanding at Jaya Grocer, The Starling Mall on the morning of 15 May 2017.

Storiiu Founder, Brian Tan getting lplentiful New Zealand greetings from the officiating ceremony! (in picture: Maori Development Minister, Te Ururoa Flavell)
Linguists believe that the Malay and Maori language belong in the category of ‘Austronesian Languages’, having the common origin thousands of years ago. The Maori language shares similarities words with the Malay language. Examples as below :-

 It's good that we can learn each other language, I do find them similar, what do you think?
From left to right: Founder of Storiiu, Brian Tan, New Zealand High Commissioner to Malaysia, John Subritzky, Maori Development Minister, Te Ururoa Flavell, New Zealand High Commissioner to Malaysia and Brunei, Matt Ritchie, and Chairman of Miraka Dairies, Kingi Similer after signing an MoU at Jaya Grocer, The Starling Mall on 15 May 2017.
 The delegation then witnessed a Memorandum of Understanding (MoU) signing between
Miraka and Storiiu, a new food distribution business started by brother and sister, Brian 
and Chemmy Tan. Miraka is New Zealand’s first Māori-owned dairy processor and it is a fast-growing operator in New Zealand's multi-billion dollar dairy-processing industry. The term ‘Miraka’ is Maori for “milk”. Eighty percent of its shareholders are whanau trusts and corporations. 

Earlier today, representatives from Fonterra attended the re-opening of Fonterra’s milk
powder manufacturing plant (Susumas). Fonterra is New Zealand’s largest investor in
Malaysia and is well known for its portfolio of consumer and food service brands such as
Anlene, Anmum, Anchor and Fernleaf. 

Talking about New Zealand products, I like to share with you the recipes of New Zealand Food Connection Blogger, find out the recipes that last year I shared last year. 
Maori Development Minister, Te Ururoa Flavell (right) showcasing the all-time favourite Zespri kiwifruits that are available at the Taste New Zealand Fair at all Jaya Grocer outlets nationwide until 21 May 2017.
As New Zealand’s largest company, and the world’s biggest dairy proccesser and 
exporter, Fonterra plays a big role in putting New Zealand on the map globally. 

Around 40% of the products Fonterra produces (more than 100 types) in Malaysia are
exported to 13 countries in South East Asia and the Middle East. The manufacturing 
sites in Susumas and Dairymas produce more than 46,000 metric tonnes of powdered 
and liquid dairy products each year, bringing high quality dairy nutrition to millions of Malaysians each day. 

The visit concludes with a cultural exchange between Māori and the indigenous Sabah
people in Kota Kinabalu, Malaysia.
Maori Development Minister, Te Ururoa Flavell (fourth from right) and members of Miraka Diary and Storiiu at Jaya Grocer, The Starling Mall on the morning of 15 May 2017.
If you like to know more about them let's follow them and get updates on the Trade mission:
Twitter: @NZ_Global
Facebook: @NZtradeandenterprise
Instagram: @NZ_Global

Official Trade Mission hashtag:
#NZinMalaysia #MaoriinMalaysia 

About New Zealand Trade and Enterprise (NZTE) 
New Zealand Trade and Enterprise (NZTE) is New Zealand’s international business
development agency. The role is to help New Zealand businesses grow bigger, better, 
faster for the benefit of all of New Zealand. Through our global network of 45 offices, we connect New Zealand businesses with the world, sharing opportunities, knowledge, experience and networks. 

NZTE focuses on international opportunities that match New Zealand's business 
capability and provide significant, sustained economic benefit to New Zealand.
For more information, please log on to

About Miraka
Miraka is New Zealand's only Maori majority-owned and controlled dairy company. Located in Mokai, 30km northwest of Taupō in New Zealand’s central North Island, Miraka is 
unique within the dairy industry. Using sustainable and renewable geothermal energy, 
state-of-the art manufacturing processes, Miraka has the power and capacity to process more than 250,000,000 litres of milk into powders and UHT products every year. 

Miraka is 80% owned by Māori trusts and incorporations. These organisations include
Wairarapa Moana Incorporation, Tuaropaki Trust, Waipapa 9 Trust, Hauhungaroa
Partnership, Tauhara Moana Trust and Huiarau Farms. Our strategic partners and 
investors include Te Awahohonu Forest Trust Limited, Vinamilk, a leading milk 
manufacturer and dairy products enterprise in Vietnam and Global Dairy Network 
who bring experience and knowledge in dairy sales and marketing internationally.
For more information on Miraka, please log on to  

About Fonterra Brands Malaysia 
Fonterra is a global leader in dairy nutrition – the preferred supplier of dairy ingredients to
many of the world’s leading food companies. It is also a market leader with its own consumer dairy brands in New Zealand and Australia, Asia, Africa, the Middle East and Latin America. 

Fonterra is a farmer-owned co-operative and the largest processor of milk in the world. 
It is one of the world’s largest investors in dairy research and innovation drawing 
on generations of dairy expertise to produce more than two million tonnes of dairy ingredients, value added dairy ingredients, specialty ingredients and consumer products for 140 markets. 

Fonterra Brands Malaysia began its operations in 1975 in Shah Alam. 
Today it has two manufacturing plants, Susumas and Dairymas and 700 full time workers dedicated to bring the best in dairy nutrition to Malaysians. All dairy products by Fonterra Brands Malaysia are certified Halal by the New Zealand Islamic Development Trust (NZIDT), which is recognized by the Department of Islamic Development Malaysia (JAKIM) as in accordance withMS1500:2009, the international standard used by JAKIM.

1 comment:

  1. That's good to know, hopefully there will be more partnership to boost up both countries economy.


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