Last Sunday morning, almost 2,500 Malaysians gathered at Putrajaya for the NIVEA Care Run, hosted by NIVEA Protect & Care, a gentle yet long-lasting deodorant designed to care for the underarm skin. Expanding on its theme, ‘Protects What You Care’ to include care to the community, a contribution of RM20,000 from the run was also donated to Yayasan Budi Penyayang Malaysia (PENYAYANG), an established charity organisation that supports Malaysians in need.
NIVEA Protect & Care deodorant uses an alcohol-free formula that is tough on sweat, offering up to 48 hours of protection, while its skin-friendly ingredients leave underarms skin softer and smoother. Enriched with the essence of NIVEA Crème, it nourishes and cares for the underarms with its distinctive ingredients and delicate scent. I am using this daily as I am busy mom of two boys always on the go.
“NIVEA Protect & Care is privileged to collaborate with PENYAYANG in their efforts to support Malaysians in need,” said Ng Hock Guan, Country Manager for Beiersdorf Malaysia & Singapore. “Today’s run is closely aligned with our brand proposition for NIVEA Protect & Care deodorant, where protection and care come hand in hand. Hence, we are also very grateful to all our partners and sponsors for working together with us to support this cause. We are also very proud that so many Malaysians have come forth to support the NIVEA Care Run. Each participant has played a role in today’s success.”
|About 2,500 NIVEA Care Run participants start their run after the flag-off by the NIVEA management team and celebrity guest Siti Saleha|
To raise further awareness about underarm care, participants of the NIVEA Care Run were presented with plenty of skin facts such as the extent of skin damage caused by shaving and tweezing and how debris removed during shaving may contain up to 36% of skin*, shown via a skin test demonstration.
Other activities at the run included a “Protect & Care” pledge wall where participants could leave messages to express their care for loved ones, a PENYAYANG booth, lucky
draws and photo booths, with the presence of local celebrities Siti Saleha, Nadia Heng and Fiqrie.
With great support from runners, sponsors and partners, the NIVEA Care Run was a resounding success, achieving its objective to raise awareness about underarm care while raising funds to help protect and care for others.
NIVEA Protect & Care deodorant is available in 50ml roll-on bottles at RM11.30 and 150ml sprays at RM17.50 (West & East Malaysia) at all leading stores and pharmacies nationwide.
For more information, visit www.facebook.com/mynivea to find out more about NIVEA products.
NIVEA was launched in 1911 as an affordable, high-quality cosmetic skin cream, employing an emulsifier to bind water and oil. Its snowy white colour inspired its name, derived from the Latin word nix and nivis (snow and of snow) and its legacy of over 100 years continues to grow from strength to strength.
NIVEA understands skin like no one else. That’s why we create products that cleanse, nourish and protect your skin, while giving it exactly what it needs – gentle yet effective care that keeps your skin smooth, supple and radiantly beautiful. No matter who you are, what you do, or where you live, we’re here to help you enjoy better skincare for life