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Sunday, January 28, 2018

Max Fashion opens flagship store in Malaysia

Value fashion retailer continues expansion in Asia with the opening of its flagship store, 1Utama Shopping Centre, Petaling Jaya, Malaysia


Being busy mom of two boys, I took time out to attend the grand opening of Max Fashion. Max, one of the largest value fashion brands across Middle East and India, has announced the launch of its fourth and flagship store in 1 Utama. The opening was marked with a red carpet ceremony hosted by Ramanathan Hariharan, Max CEO and Director of Landmark Group. The opening ceremony included the presence of Malaysian Actress Amber Chia, Instagram sensations Ashley Lau and Brian See, and several members of the media.

Located at the 1Utama Shopping Centre, in Petaling Jaya, Malaysia, the new store is over 10,000 square feet and will retail Max’s label of men’s, women’s, and children’s fashion - as well as sportswear, bags, footwear, lingerie and accessories. The store is also set to offer the latest Spring Collection 2018 from Max.

Ramanathan Hariharan, CEO of Max and Director of Landmark Group said, “We established our presence in Malaysia last year with the opening of our first store in IOI Mall – Putrajaya. Subsequently, we have opened two more stores, in Sunway Putra Mall & more recently, Avenue K Mall - all of which have been met with overwhelming success. Staying faithful to our commitment to serving customers in Malaysia, we have opened our fourth and flagship store at the 1Utama Shopping Centre, Petaling Jaya. We are keen to continue serving Malaysia’s young customer base that understand and appreciate great fashion.”
FROM LEFT TO RIGHT : AMBER CHIA, MR. ANIL KONIDENA - DIRECTOR OF LANDMARK GROUP SOUTH EAST ASIA, MR. RAMANATHAN HARIHARAN - MAX CEO AND DIRECTOR OF LANDMARK GROUP

“In addition to serving our customers, we also aim to support society by adding substantial employment opportunities. With the new flagship store, we currently operate over 47,000 sq. ft. of retail space in Malaysia. By the end of 2018, we intend to increase this to 120,000 sq.ft. with over 200 employees across 10 stores”.

He added, “Here at Max, we encourage individuals to embrace their individuality to bring out their own sense of style. We are proud to say that we are the leaders in the value fashion market in Middle East and India. We achieved this not only from offering great quality products but also from providing a fulfilling, world class shopping experience. We wish to continue this and in doing so, increase our strong presence in Malaysia in the future”.

The new store showcases Max’s latest Spring collection with Denim and Activewear being key highlights. Max’s Denim collection stands to offer consumers a strong sense of individuality allowing them to embrace their own unique style. The Activewear collection encourages a healthy and active lifestyle with sportswear that is both stylish and perfect for an ideal workout.
FROM LEFT TO RIGHT : SOCIAL MEDIA PERSONALITY BRIAN SEE, AMBER CHIA, MR. ANIL KONIDENA - DIRECTOR OF LANDMARK GROUP SOUTH EAST ASIA, MR. RAMANATHAN HARIHARAN - MAX CEO AND DIRECTOR OF LANDMARK GROUP, SOCIAL MEDIA PERSONALITY ASHLEY LAU, RADIO DJ FIQRIE DAHARI

lion dance performance during the opening of the Max Fashion
I am trying out the clothes as I am plus size mom size 16.
I am happy that this Max Fashion has many choices of clothing for adults and children, even school bags which I find them affordable and cute for boys and girls. Do check out the video above to see some photos which I have taken in store at 1 Utama. 

Max today is the leading and most trusted value fashion retailer in the Middle East and India, and aims to have a network of over 600 stores encompassing nine million sq.ft. of retail space by 2020.
Additional information is available on the Max website and social media channels:
Website (www.maxfashion.my)
Facebook page (https://www.facebook.com/MaxSoutheastAsia)
Instagram channel (https://www.instagram.com/maxfashionsea)

About MAX
Launched in the UAE in 2004, Max is the largest & most trusted value fashion brand in the Middle East, North Africa & India with close to 400 stores across 19 countries, encompassing 6.7 million sq.ft. Catering to the mid-market segment, Max retails its own private label clothing for men, women and children along with footwear, home and accessories with over 100,000 happy customers shopping daily. Max’s success is driven by its value pricing, clarity in merchandise presentation, market positioning and aggressive market penetration. Max is part of the Landmark Group, one of the largest retail conglomerates with headquarters in Dubai, UAE. (www.landmarkgroup.com)

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