‘Hijab’ is a religious and symbolic identity of majority of the women in Malaysia and Hijabers face unique hair concerns beneath the veil every day. To address these concerns, P&G Rejoice scientists have interviewed hundreds of consumers and found that there is a considerable increase in temperature and humidity in the head region under the veil versus outside in their recent study. According to the study, three main hair and scalp concerns for Hijabistas today are dandruff, malodor and tangled hair.
To counter this issue, Rejoice proudly unveiled its new collection of Shampoo and Conditioner ‘Hijab Perfection Series’ that comes with a breakthrough 3-in-1 formula at a media event on May 3 where the science behind the new Rejoice formulas was shared along with interactive science demonstrations by Dr Rebecca Kan, P&G Asia Pacific Haircare Scientific Communications.
The new product solves
1) Dandruff problem with extra clean anti-dandruff properties
2) Heat & Malodor with extra cooling from Menthol and refreshing smell of Kasturi flower
3) Tangled hair by ensuring extra smoothness that lasts all day and hence is the right haircare solution for Hijabistas.
“I have been the face of Rejoice brand in early stages of my career and was also popularly known as ‘Rejoice Gadis Bertudung Hijau’. I am extremely delighted to partner with Rejoice again to be part of the launch of the new Rejoice Hijab Perfection Series. I am thrilled with how this new product keeps my hair cool and fresh throughout the day. I am also in love with the youthful packaging design that completely symbolizes a modern day Hijabista like me. I would definitely recommend the new Rejoice to all my fellow Hijabistas in Malaysia this Ramadan” said Elfira Loy, Popular Malaysian Actress and Entrepreneur after she unveiled the new range.
“With Rejoice’ s new ‘Hijab Perfection Series’ of shampoos and conditioners, MYDIN customers can now look forward to an innovative formulation that can finally give them the solution for perfect hair under Hijab. With a breakthrough formula and new age innovative packaging, we anticipate a positive response from our customers with the launch of the new series by Rejoice,” said Datin Wira Dr Hjh Siti Hawa Mohd, Director of Mydin Mohamed Holdings Bhd.
“Rejoice has always been a brand of firsts by launching First ever 2-in-1 shampoo, First ever Cosmetic Anti Dandruff shampoo and also the First ever Hot Oil shampoo. It has always defined the benchmark for superior smoothness and has been one of most loved haircare brands in Malaysia. Continuing our innovation streak, we launch our new ‘Hijab Perfection Series’ that tackles Dandruff, Heat & Malodor and tangled hair all at one go making it the Perfect Solution for Hijabistas this Ramadan” said Mr. Sahil Sethi, Beauty Care Commercial Director of P&G Malaysia.
Rejoice Hijab Perfection Series is available in two variants for Shampoo, 3-in-1 Perfect Cool (for stronger cooling and ultimate freshness effect) and Perfect Perfume (for long lasting scent intensity). The shampoo variants are complemented by 3-in-1 Perfect Conditioner for smooth and conditioned hair with lightweight feel. This conditioner can be paired with both variants of the 3-in-1 Perfect Series shampoos.
Rejoice ‘Hijab Perfection Series’ shampoo and conditioner are available in three different sizes with 170ml, 340ml and 600ml. This new range of products is available across MYDIN and all other major customers nationwide. To find out more about Rejoice Hijab Perfection Series, visit Rejoice Malaysia Facebook Page at https://www.facebook.com/rejoicemalaysia/
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