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Sunday, June 16, 2019

Energizer® Brand Refresh Launch @Sunway Pyramid

Energizer® Brand Refresh Launch featuring from left to right: 
  • Mr Tan Suang Jak, Channel Director for Modern Trade, Energizer® Holdings Inc
  • Ms Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc
  • Mr Thean Onn Kee, Channel Director for Traditional Trade, Energizer® Holdings Inc
  • Mr Aaron Abner Ang, Senior Brand Manager – Malaysia, Singapore & Indonesia, Energizer® Holdings Inc
 Energizer introduces new consumer- focused brand identify fronted by iconic Mr Energizer.

Energizer, makers of Energizer Ultimate Lithium, the world's longest- lasting AA battery, today introduced the brand's new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr Energizer, the brand's beloved charismatic character. The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019. Launched was held on last Friday at orange concourse, LG2 Sunway Pyramid. You can visit my vlog on youtube for the performance of Mr Energizer, click on the link to view.
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The new packaging of Energizer Ultimate Lithium AA battery, a lithium coin battery or an Energizer Recharge rechargeable battery, the new packaging and color schemes will help consumers quickly identify the right choice and be on their way.
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Performance by a group of Mr. Energizer during the launch
Energizer Holidays campaign let's Malaysians travel more in partnership with Booking.com. To redeem a RM95 rebate from Booking.com and be eligible for the 'Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30, 000 worth of Booking.com credits.
Open to Malaysian residents 18 years above just need to purchase a new pack of Energizer batteries, battery charges or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/. 

Registration is open within the Promotion period from 1st July 2019 to 30 September 2019.

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