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Monday, August 5, 2019

AMOREPACIFIC MALAYSIA’S ‘MAKEUP YOUR LIFE’ DEBUT - A SUCCESSFUL LAUNCH

Cancer patients and survivors thronged Amorepacific Malaysia’s ‘makeup your Life’ event in collaboration with Breast Cancer Foundation with the aim of helping cancer patients get back to their daily lives faster with full confidence.



Held for the first time in Malaysia and also in conjunction with the company’s global CSR effort to reach out to cancer patients, participants at the event were treated to a session of fun-learning activities which include a skincare education and makeup class, an accessorising guide to using health benefits materials, as well as a cooking and eating right demonstration.


Amorepacific Malaysia started the event with skincare education focusing on the skin changes after cancer treatment and how to deal with them. Following the skincare education is the makeup class which teaches participants makeup techniques on brightening and evening out skin tone to create a healthy radiant look. Each participant received a makeup your Life kit worth RM700 which includes skincare and makeup products from Innisfree, Laneige, Mamonde and Etude House. All products are alcohol free, gentle to the skin and contain hydrating properties.



 
 As part of the company’s effort to promote a healthy lifestyle, Amorepacific Malaysia also partnered with Stailoz who showcased and shared the health benefits of Titan Tech used in the Stailoz head tubes. Simple styling was taught using the head tube and each participant was also given a head tube sponsored by Amorepacific Malaysia.

Covering the healthy lifestyle segment is also a healthy cooking demonstration by Consultant Dietitian, Indra Balaratnam. Taking into consideration cancer patients’ low energy level during treatment as well as the need to go for frequent treatments, Indra demonstrated an easy to prepare savoury nutritional soup as well as a multigrain brown fried rice packed with nutrition while bursting with flavour to whet the low appetite of cancer patients undergoing treatments.


Margaret Chin, Country Manager of Amorepacific Malaysia when asked on the response of cancer patients for this event, expressed delight. “I’m happy to see a great turnout for this event. Breast Cancer Foundation has been a supportive partner for this event, and I look forward to future collaborations with them. With the success of the makeup your Life event, we will continue to organise this programme annually moving forward,” said Chin.


The makeup your Life programme is also part of a ‘20 by 20’ commitment by Amorepacific, which represents its promise to beautifying the lives of 200,000 women by contributing to their health, wellbeing and economic empowerment by the year 2020. Moreover, by joining the UN-led movement called Every Women Every Child, Amorepacific carries out their obligation to the fullest as a responsible global citizen thereby contributing to A MORE Beautiful World.



Breast Cancer Foundation who is a partner of Amorepacific Malaysia’s makeup your Life programme said they are happy to be part of this meaningful event. “makeup your Life is definitely a wonderful event for cancer patients and survivors to partake in. It’s an opportunity for them to meet, network and also to learn new skills that will help change their lives after cancer,” said Surayati Hamzah, the Chief Executive Officer of Breast Cancer Foundation.


The ‘makeup your Life’ programme has been conducted since 2008 starting with South Korea and later extended to the other regions which include China, Hong Kong, Taiwan, Vietnam, Singapore and Thailand.


#makeupyourlife #20by20 #amorebeautifulworld #amorepacificcsr


About Amorepacific
Since 1945, Amorepacific has had a single, clear mission: to present its unique perception of beauty– namely what it calls ‘Asian Beauty’ – to the world. As Korea’s leading beauty company, Amorepacific draws from its deep understanding of both nature and human to pursue harmony between inner and outer beauty. With its portfolio of over 20 cosmetics, personal care, and health care brands, Amorepacific is devoted to meeting the various lifestyles and needs of global consumers around the world: Asia, North America, Europe, Oceania and the Middle East. Amorepacific’s research hubs located around the world are dedicated to sustainable R&D that combine the best of natural Asian ingredients and advanced bio-technology. With its world-class products, Amorepacific is acclaimed for the innovative ways in which it is transforming global beauty trends.





About Breast Cancer Foundation
The Breast Cancer Foundation, formerly known as Pride Foundation, has been proud to be at the forefront of breast cancer awareness, empowerment and support initiatives in Malaysia.
The Foundation’s objectives are to create awareness around breast cancer and to empower and support those who are affected by it through numerous campaigns for the past 14 years. With the collaboration and support from the public and private sector, Breast Cancer Foundation aims to educate the public through breast cancer awareness campaigns as well as empower breast cancer patients and survivors to live life to the fullest after being diagnosed and overcoming the disease through numerous empowerment programmes. Fundraising activities and generous contributions from individuals and corporate bodies allows Breast Cancer Foundation to provide monetary support directly to eligible underprivileged breast cancer patients through the Breast Cancer Foundation Patient Fund. The Foundation coordinates emotional and morale encouragement to breast cancer patients, sharing guidance and advice on how to cope with the disease and its effects with the help of supporting panel doctors, nurses, volunteers and breast cancer survivors. Breast Cancer Foundation is proud to share a community and sisterhood among breast cancer survivors and patients that was created as they bonded over the years, building long-lasting relationships among these breast cancer warriors and the Breast Cancer Foundation team.

Please visit the Breast Cancer Foundation’s official website, www.breastcancerfoundation.org.my and follow the Foundation on social media via www.facebook.com/breastcancerfoundationmalaysia and www.instagram.com/breastcancerfoundationmalaysia to find out more about the Foundation and its activities.

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