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Wednesday, January 8, 2020

Sunway Property unveils its campaign for year, "Yours,2020"

Yesterday, Sunway Property unveiled its campaign for the year, “Yours, 2020”, putting its purchasers at the front and centre of its operations. Everyone has got busy lifestyle I am glad I took time off to attend and visited their show units of Sunway GEOLake Townhouse and Condomium.

Sunway Berhad Property Division Managing Director Sarena Cheah said that purchasers can look forward to getting their dream home, at the right price, at strategic locations, coupled with the right financing support from the property developer this year.

Last year, Sunway Property surpassed its sales targets of RM 1.3 billion to reach RM 1.55 billion in sales.
Of the close to RM 3.5 billion worth of properties in gross development value (GDV) to be launched, RM 1.0 billion of the properties will be in Malaysia and RM 2.4 billion (70%) of the properties will be in Singapore. This is in line with its plans for geographical diversification.



“This year will be all about making it easy for those who are looking to purchase a home to start a new decade with their very own Sunway homes and be part of our growing communities,” she added.

Besides enhanced customer engagement and experience, improved service and an even more dynamic customer service portal, purchasers this year can look forward to fully-customised home packages that centres on well-being with personalised financing options.

“Sunway’s recurring income from our portfolio of invested properties currently strengthens our financial sustainability. Geographical diversification will further deepen sustainability for us,” Cheah said.

She added, “In line with our Master Community Developer brand promise, powered by our build-own-operate model, we will continue to invest in our integrated townships and developments to ensure growth for our communities with about RM 1.1 billion of investment properties currently being built”.

As of December 2019, Sunway Property has 3,362 acres in landbank with the gross development value of RM59 billion and a total development period of up to 15 years. Currently, strong unbilled sales stands at RM2.8 billion which provides for earnings visibility.

FOCUSED ON DELIVERING LIFELONG VALUE FOR PURCHASERS
Cheah said that delivering lifelong value for purchasers continue to be Sunway Property’s key focus for the Malaysian market.

“100% of our launches this year will be within integrated developments or are transit-linked, in-line with the continued resilient demand that we are seeing from purchasers for properties which are connected and offers great convenience. Our new landbanking efforts will also be in tandem,” she said.

“We will continue to deliver lifelong value to homebuyers by developing quality liveable urban homes which are connected, and strategically-located, and price the homes within the range of RM 600,000 - RM 800,000. Our commercial launches which constitute 30% of our total launches this year will be within integrated developments with immediate catchment in populous areas to ensure the success of our business community,” she added.

“With this, homebuyers can be assured of lifelong value, and attain ideal urban lifestyles where they can live, learn, work, stay and play in safe and secure havens while be future-proofed with the inherent potential capital appreciation of the properties,” said Cheah.

Last year, purchasers had snapped up 80% of Sunway Property’s launches which were transit-linked or integrated, constituting 90% of its launches.

Sharing is caring, as I attended the event at Sunway Geo and I also tour the TownHouse and Condominium.

Condomium 












Townhouse








Home sweet home, Sunway GEOLake resides in Malaysia's Most Liveable City. Sunway GEOLake is designed to be a highly sustainable living environment, with solar system applications in common areas and facilities, an urban farming community garden to promote eco-conscious living and extensive green landscaping that welcomes residents to the outdoors.

Approximately distance from Sunway GEOLake walkway to:

Retail Mall & Office
Sunway GEO Avenue 30m
Sunway Lagoon Club 350m
Menara Sunway 360m
The Pinnacle 375m

Leisure & Hospitality
Sunway Resort Hotel & Spa 500m
Sunway Lagoon 550m
Sunway Pyramid 560m

Education
Sunway University 500m
Sunway Interntional School 500m
Monash University Malaysia 650m
Taylors University 800m

Healthcare
Sunway Medical Centre 100m

As mentioned above, at Sunway GEOLake, it is surrounded with education, medical, transport, and leisure; affording a new level of lifestyle sophistication.

Klang Valley : RM 691 million of properties to be launched, RM 573 million in investment properties being built

Launches planned for this year includes Sunway Avila Retail (retail shops: GDV RM 31 million), Sunway Velocity TWO Tower C (serviced apartments : GDV RM 300 million), Sunway Belfield Tower A (serviced apartments : GDV RM 360 million).

Sunway Avila Retail is three kilometres away from the city centre and is connected to the Sri Rampai station. The development is situated in Wangsa Maju, one of the largest townships in the Klang Valley.

Sunway Velocity TWO is linked to the highly-successful Sunway Velocity integrated development, and is connected to two MRT stations, and is located 3.8 kilometres away from the city centre. Last year’s launch in Sunway Velocity TWO had clinched a 100% take-up rate.

Sunway Belfield is located 500 meters from the Maharajalela monorail and 3 kilometres from the city centre.

An office tower (GDC RM 350 million) and the expansion of its student accommodation (GDC RM 223 million) are currently being built in Sunway City Kuala Lumpur.

Penang : RM 250 million of properties to be launched, RM 301 million in investment properties are being built

In Penang, the developer will kick-off its much-awaited integrated development in Penang, Sunway Valley City. A replicate of its successful Sunway Velocity development in Klang Valley, Sunway Valley City is a 25-acre development with a gross development value of RM 2.4 billion which will be located in Paya Terubong, Ayer Itam, one of the matured neighbourhoods in Penang and will integrate six components, including commercial, serviced residences, shopping mall, education, hotel and healthcare components within a well-connected township. The first of its launches will be its shops and linear offices (GDV RM250 million).

Currently Sunway Medical Centre Seberang Jaya (GDC RM 301 million) is being constructed.

Johor : RM 100 million of properties to be launched, RM 182 million in investment properties under construction

In Johor, the developer will be launching Sunway Maple (townhouses : GDV RM 100 million) in Sunway Iskandar.

The 288-room Sunway Big Box Hotel (GDC 167 million) in Sunway Iskandar will be completed this year. SJK (C) Cheah Fah (GDC RM 15 million) will open for registration end of this year for students enrolling for 2021.

About Sunway Property
Sunway Property is the property division of Sunway Group, Malaysia’s leading conglomerate with diversified interests that is listed on Bursa Malaysia and a constituent of the FTSE4Good Index Series. As a Master Community Developer, Sunway Property fulfills UNSDG 11 which is to make cities and human settlements inclusive, safe, resilient and sustainable. Sunway Property builds, owns, and operates integrated townships and developments of more than 5,000 acres across Malaysia, providing healthy, safe and well-connected ecosystems for communities to live, learn, work, play within. To date it has an enviable portfolio with successful and internationally acclaimed properties in Malaysia and abroad, including China, Cambodia, Vietnam, UK, and Singapore. For more information, visit www.sunwayproperty.com.



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