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Friday, November 13, 2020

TYCTTV: The Future Advocate Poetry and Storytelling Competition

Open to all children between the ages of 4 and 12 as part of Royal Canin’s “Take Your Cat to the Vet” initiative

 Submission deadline is extended! Post your entries by 12 noon 24 November, 2020

Newman Drama collaborates with Royal Canin Malaysia to launch the TYCTTV: The Future Advocate Poetry & Storytelling Competition starting 19 October 2020. The competition that opens to all children between the ages of 4 and 12 is part of Royal Canin’s “Take Your Cat to the Vet” initiative that has been continuously organised annually since 2016.

“Newman Drama wants to encourage young children especially to build the confidence to face real-life scenarios such as group interactions, oral communications, interpersonal skills and many more. With the recent announcement of the Conditional Movement Control Order (CMCO) that limits our physical classes, this competition couldn’t have launched at a better timing. We hope that children in Malaysia will take this opportunity to present and recite poetry, and share their stories about their favourite topic - their beloved cats!” said Siew Yong, Founder and Director, Newman Drama. “While we offer physical classes in the Klang Valley and Penang, now with the online competition, we can reach out to more children across the nation”.

The collaboration was signed to encourage more children to sharpen and showcase their talent in creative communications and public speaking. “Other than providing this platform for our future generation to express themselves and share their own insights, Royal Canin hopes to educate them about the importance of veterinary care for cats. We know that children love cats for the cute and playful nature, but we also need to teach them the proper steps to caring for our furry little friends - the type of food the cats need to maintain their overall health and shiny coat, the regular check-ups, the grooming and other aspects of pet care. With the collaboration with Newman Drama School, children can begin to cultivate the values of animal welfare from a very young age,” said Dr. Melissa Phoon, Corporate Affairs Manager, Royal Canin Malaysia.

The online competition is divided into two categories, poetry recital for children between the ages of 4 and 7 years old and the storytelling for those between the ages of 8 and 12 years old. Interested participants can send in a 3-minute video talking about taking their cats to the vet to qualify for the competition after playing an educational web game on cat care via link:

Once the video is ready for upload on the Newman Drama’s Facebook Event Page, the participants must tag @royalcaninMY and include the hashtags: #cat2vet, #tycttv #newmandrama for the judges to review.

“Newman Drama and Royal Canin will contribute up to 70% of the total evaluation, so the children are required to include their stories or experience taking their cats to the vet for extra marks.

Meanwhile, likes and shares on Social Media platforms will contribute to the remaining 30%,” Siew Yong added. “In conclusion, we’d like the children to share their sweet memories with their cats, hoping that they will continue to value their pets as part of their family members through this Social Media competition”.

The competition will run until 18th November 2020. Each child is entitled for one entry. Cash prizes, certificates and medals worth more than RM1,200 are up for grabs!

Find out more details about the TYCTTV: The Future Advocate Poetry & Storytelling Competition via official Facebook Event Page:

More information about Take Your Cat to the Vet Campaign is available at :


About Newman Drama:

Newman Drama was officially started in 2014.

This humble company was created by the chirpy lady Siew Yong. After years of providing drama classes in the Klang Valley, she was more convinced that teaching drama is really what she is passionate and good at (apart from performing, of course). Thus together with John Newman they have created a brand for her drama classes – Newman Drama.

The objective of Newman Drama is simple. Newman Drama uses Drama Tools to enrich the learning and teaching experience for both Malaysian students and teachers.

Newman premise their core value on holistic learning and teaching for students and teachers. They believe students and teachers are equally their great assets. Newman Drama’s vision is to provide a platform not just for students to excel but also for teachers to expand their teaching horizon. Thus, Newman Drama is also an ideal fusion platform for performing artists and professionals from different background (coming together) to pass on their ‘craft’ to the next generation.

Newman Drama currently offers classes in KL, Klang Valley and Penang. They have classes in learning centres, kindergarten, local, private and international schools.

To learn more about Newman Drama, visit

About Royal Canin:

The Royal Canin Company, owner of the ROYAL CANIN® brand, is a division of Mars Petcare and a global leader in health nutrition for cats and dogs.

Founded over 50 years ago by a French veterinarian, Dr. Jean Cathary, Royal Canin’s purpose is to make A BETTER WORLD FOR PETS™ by pushing the limits of nutrition and knowledge in partnership with pet professionals and experts.

Royal Canin works closely with pet professionals, such as breeders and veterinarians, not only to design the most precise nutrition for cats and dogs, but also to develop a variety of services, monitoring and diagnostic tools to help understand and care better for them.

Its unique approach always places cats and dogs’ nutritional requirements at the heart of the innovation process. Their age, lifestyle, size, breed, sensitivities and activity level are studied through science and observation in order to produce diets for each pet’s specific needs. The company accelerates sustainable practices, particularly in terms of responsible sourcing, emission and waste reduction and use of sustainable packaging.

Operating in more than 100 markets, Royal Canin counts approximately 7,800 associates, including 500 veterinarians and nutritionists. It also manages 16 factories around the globe, 1 research and development center, 2 innovation centers and 4 laboratories. Royal Canin’s nutritional products are available at pet specialty retailers and veterinary practices worldwide.

To learn more about the Royal Canin company, visit


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