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Thursday, September 30, 2021

MENTHOLATUM’S NEW ACNE CARE RANGE FOR VISIBLY CLEAR AND HEALTHY-LOOKING SKIN

Facial acne, though common among adolescents and young adults, impacts their quality of life. Studies have shown that acne can cause psychosocial disturbances such as depression and anxiety. Citing a research done by Brody, 2019, “acne is not a killer, but it can scar people literally and psychologically.”

In addressing issues arising from facial acne and also to offer a solution to help with acne care, Mentholatum has launched a new skincare range for acne and oily-prone skin known as Mentholatum Acnes. 


 

Mentholatum Acnes, Japan’s No.1 complex trouble care is a brand that has been developed from Rohto-Pharmaceutical, a global pharmaceutical company with rich history and heritage in skincare product development with over 120 years’ experience in pharmaceutical technology. It aims to help consumers achieve visibly clear and healthy-looking skin through its range of products containing naturally derived ingredients to help address acne and oily troubled skin effectively whilst providing gentle care to the skin.

According to a survey by Mentholatum, 72% of respondents experienced improved skin condition after 30 days of using the Mentholatum Acnes, whereas 3 out of 4 said their skin condition improved just after 7 days thereby giving them more self-confidence.

The new Mentholatum Acnes range consists of a full range of acne skincare routine, namely Mentholatum Acnes Creamy Wash, Acnes Powder Lotion, Acnes Oil-Control Moisturiser, as well as Acnes Anti-Acne Spot Gel for spot-treatment. The Acnes product range contains more than 95% of pure Centella Asiatica extract from Madagascar, which is backed by research to effectively help soothe the skin and aid in blemish recovery.

Details of the products are as follows:

i. Mentholatum Acnes Creamy Wash (RM19.90, 100g)

This Amino Acid soap-free cleansing formula is close to the skin’s natural pH level for a gentle yet effective cleansing, suitable for sensitive acne-prone skin. Salicylic Acid (BHA) is added into the formula to help unclog pores and combat acne. The antioxidants and anti-inflammatory properties of the Avocado Extract is a calming agent to calm the skin, at the same time remove sebum for longer lasting oil control. Vitamin C + E antioxidants are also found in this formulation to soothe skin, brighten dull skin, lighten acne marks, and strengthen the skin barrier.

ii. Mentholatum Acnes Powder Lotion (RM19.90, 150ml)

This sebum-balancing and oil-control formula helps remove dead skin cells and fight blemishes by penetrating deep into the pores. It also contains oil absorbing mineral powder to help absorb excess sebum and tighten the pores for smoother looking skin. To prevent excessive dryness, Aloe Vera Extract is added for its moisturising properties, as well as for long-lasting freshness. Similar to the Creamy Wash, the Powder Lotion also contains Vitamin C to help brighten dull skin, lighten acne marks, and strengthen skin barrier.

iii. Mentholatum Acnes Oil Control Moisturiser (RM29.90, 45g)

The moisturising properties of this moisturiser is derived from apple, aloe vera, seaweed, and chamomile extracts to keep the skin feeling soft and moisturised. The apple extract also works alongside with Salicylic Acid for gentle exfoliation; while bitter cherry extract is added to improve skin’s elasticity, leaving the skin plump and youthful.

iv. Mentholatum Acnes Anti-Acne Spot Gel (RM21.90, 18g)

This spot treatment contains 2% Sulphur that effectively treat stubborn acnes. Added with Salicylic Acid, it will reduce excessive sebum, remove dead skin cells, unclog pores, and prevent acne breakouts. It also contains Vitamin E and Licorice extract to soothe and calm irritated acne spots.

To start-off your acne-care routine, cleanse the skin by squeezing an appropriate amount of Mentholatum Acnes Creamy Wash onto wet palms, lather with water and massage gently. Then, rinse thoroughly with water. After cleansing, pat on the Mentholatum Acnes Powder Lotion onto the skin with cotton pads or just your palms. Remember to shake the bottle before every usage to mix the mineral powder and the solution. Then, apply the Mentholatum Acnes Oil-Control Moisturiser evenly on the skin and gently massage until it is fully absorbed by the skin. Use these three products for your daily day and night time acne skincare routine.

For spot treatment, apply the Mentholatum Acnes Anti-Acne Spot Gel topically 2-3 times a day on the affected areas. The Anti-Acne Spot Gel can be used before applying makeup. Before applying, ensure your hands and skin are thoroughly cleansed to prevent contamination.

The Mentholatum Acnes Creamy Wash, Powder Lotion, Oil-Control Moisturiser, and Anti-Acne Spot Gel are available at Watsons and various online platforms. Get yours now to kickstart your acne skincare journey. For more information about the new Mentholatum Acnes range, kindly log on to https://www.facebook.com/MentholatumAcnesMY

About The Mentholatum Company

The Mentholatum Company, Inc. Founded in 1889 is a manufacturer and marketer of non-prescription drugs and healthcare products. Headquarters are in Orchard Park, New York, U.S.A with operations in Australia, South Africa, Canada, Scotland, Taiwan, Thailand, Malaysia, Hong Kong, Mexico, South Korea, P.R China, India and Japan.

Manufacturing is carried out in 26 locations around the globe and marketing / distribution in over 150 countries. The company, privately held for 99 years, was acquired by Rohto Pharmaceutical Company Ltd. of Osaka, Japan in 1988. Rohto is a major player in the Japanese pharmaceutical market with top selling products in the eye care, topical and stomach relief categories.

Since 1889, The Mentholatum Company has grown and prospered from a small purveyor of soaps and toiletries into an international company, marketing quality proprietary medicines around the world. In the United States, and in many countries around the world, the Mentholatum family of products has earned a reputation for quality and value. Every Mentholatum brand is sold with an unconditional guarantee of satisfaction.

Brands under Mentholatum: Hada Labo, Sunplay, Rohto Eye, Mentholatum Lipcare, OXY, Selsun Blue, Deep Heat, 50 Megumi.

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