GUARDIAN ANNOUNCES FOUR WINNERS OF GUARDIAN’S ‘THE FACE OF HEALTHY BEAUTY 2023’ CONTEST!

• The contest is Guardian’s nationwide search for individuals 

that embody the essence of Healthy Beauty 

 

Kuala Lumpur, 21 October 2023: 

FOUR winners emerged as Guardian’s Face of Healthy Beauty for 2023 after a four-month nationwide contest. 

The Grand Finale of The Face of Healthy Beauty Contest, that was held today in Kuala Lumpur, saw 20 finalists from all over Malaysia, including two men, competing to be one of the four final winners.

The four winners are:

1. Aqila Bt Afindi

2. Kay Yap Yen Yin

3. Nur Izzatul Aqma Bt Ludin

4. Candace Cheah Sook Peng

Aqila Afindi, 22, who hails from Putrajaya and is a student at UITM said she was so happy and grateful to have won. 

“I was so impressed with the other contestants, and I felt so proud to be picked as one of the four winners.  This win is not only for me but for all my family and friends who have prayed and supported me,” she said.  

Meanwhile, fashion designer Nur Izzatul Aqma, 21, who designed her own outfit for the Grand Finale said that her win is dedicated to her parents, family and friends who have supported her in all contests she has entered.

“I also gave my best effort to try to win and thankfully, my effort has been rewarded with this win.  It means a lot to me,” said Nur Izzatul who hails from Petaling Jaya.    

Kay Yap, 31, from Kuala Lumpur said she strove to be her best.

“The competition was fierce, given that all the contestants were so passionate and talented. And kudos to Guardian for being a trendsetter, by choosing brand ambassadors that also celebrates inner beauty,” Kay said.

Kay, who also won a Category prize for ‘Most Healthy’ contestant is a Multimedia Designer. 

Candace Cheah is 28 years old and is a final year Veterinary Science student.

Anna Hull, Commercial Director, Guardian Health and Beauty Sdn Bhd said:

“We are extremely pleased to finally announce our winners for the Face of Healthy Beauty 2023.  This year’s contest received overwhelming response and the competition was stiff.  We are also delighted to find that we had participants coming from all over Malaysia to take part and we are also proud, that for the first time, we have two men among the final 20 finalists.

“As we all know, the Face Of Healthy Beauty is NOT a beauty contest or a beauty pageant.  It is a search for that special person that has all the unique qualities that Guardian believes represents the meaning of the concept of Healthy Beauty.

“This Healthy Beauty concept is at the CORE of Guardian’s brand philosophy and this concept was borne from a consumer insight that good health is the foundation of true beauty.  Our winners, therefore, will inspire others to live a healthy and beautiful life, doing things that make them feel happy and fulfilling,” Anna added.

Touted as the first-of-its-kind in Malaysia, the search for The Face of Healthy Beauty is a nationwide quest to find FOUR individuals, who best fit the bill as ‘The Face of Healthy Beauty’ to be Guardian’s healthy beauty ambassadors.

The Four (4) winners from the Grand Final will each receive:
• One (1) year contract with Guardian
• Feature on Guardian’s Advertising and Promotion materials & Other in-store collaterals

• RM10,000 Cash and RM10,000 worth of Vouchers
• Products from participating sponsors and
• RM5,000 worth of Guardian Bath Care products to be given to a charity organization of the winner's choice 

This contest which started 26 June 2023 was open to all Malaysians aged 18 years and above.

More details of the search, and the full terms and conditions for participation are available at https://theface.guardian.com.my.