KAO Malaysia's "Skin Protection, Life Perfection" Campaign Champion Lifelong Skin Health Starting From Youth

KAO Malaysia, in collaboration with Watsons, launched the “Skin Protection, Life Perfection” campaign yesterday, aimed at encouraging Malaysians to adopt skin protection as a foundation for lifelong health and confidence. To support this goal, the campaign introduces a collaborative ecosystem by combining Bioré skincare solutions with Watsons’ rewards-based programs, and includes a 1% sales donation drive benefitting local research to advance awareness and practices around skin protection and lifelong skin health.

From Left to Right:

Ms. Tan Poh Ling, Vice President of Marketing KAO Malaysia

Ms. Caryn Loh, Managing Director Watsons Malaysia and COO Health & Beauty Asia 

Mr. Yamazaki Hirobumi, President of KAO Malaysia

Yang Berhormat Puan Jamaliah ​Binti Jamaluddin, Selangor State EXCO Public Health & Environment  

“At KAO, we believe that skin protection is more than just a daily routine – it’s the foundation of a life well lived. Through this campaign, we want to remind Malaysians that every act of care, no matter how small, can shape a more radiant and confident tomorrow. With Bioré at the heart of this initiative, we’re proud to champion a message that blends science, self-love, and the simple joy of healthy skin. This initiative reflects KAO’s broader vision of helping Malaysians lead beautiful, healthy lives – a philosophy rooted in our Kirei Lifestyle Plan commitment.” said Mr. Yamazaki Hirobumi, President of KAO Malaysia.

Skin Protection, Life Perfection

To kick off the campaign, an event was organised featuring thought leaders and industry experts. The session commenced with an insightful keynote by Associate Professor ChM. Dr. Noraini from the Department of Chemistry, Faculty of Science, Universiti Malaya, who presented on “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”. In her presentation, she elaborated scientifically on the long-term impact of skin protection on dermatological health. This was followed by a live demonstration conducted by Dr. Lim Ing Kien, Doctor of Medicine, from Ventamin, who presented customised skincare regimens tailored to different age groups. Together, the presentations reinforced the campaign’s core message: healthy skin begins at a young age and requires a tailored approach throughout life’s various stages.

With daily exposure to UV rays, heat, and dust posing risks to both skin health and confidence, KAO is drawing on Bioré’s trusted expertise to provide a skincare regime that not only protects and nourishes, but also empowers individuals to pursue life goals with fewer worries. The Bioré skincare range champions a simple yet effective “Cleanse. Protect.” approach, combining gentle cleansing with high- performance UV-blocking formulations to build skin resilience day by day. This commitment supports users to not only maintain healthy skin, but to live life with clarity, comfort, and confidence in pursuit of what matters most.

Encouraging Healthier Habits, Together

“Watsons is proud to partner with KAO Malaysia on the “Skin Protection, Life Perfection” campaign, which aligns closely with our mission to make health and wellness accessible to all. With our extensive network of stores and online platforms, loyalty program, and ongoing Corporate Social Responsibility (CSR) collaborations, including recent initiatives with University Malaya, we’re confident we can help amplify KAO Malaysia’s message and drive positive habits among Malaysians. Together, we look forward to empowering more individuals to take proactive steps in caring for their skin, now and in the long term.” said Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia of AS Watson.

As the official retail partner, Watsons is extending the campaign through a series of customer incentives that promote everyday skin protection. From May to August 2025, consumers can earn rewards through Watsons’ loyalty programs:

· W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points

· E-Stamp Program: Collect stamps to redeem Bioré products including the Bioré Guard MOS Block 50g, Bioré UV Aqua Rich Aqua Protect Mist 60ml and Tone Up Essence 70g

The campaign also reflects KAO Malaysia’s broader commitment to community health, following ongoing public awareness efforts carried out in collaboration with key partners. Notably, this includes the “Guard Our Future” project – a multi-initiative dengue prevention campaign that encompassed educational workshops, product donations and gotong-royong cleanups in Selangor. These efforts were supported by various stakeholders, including the Selangor State Government, whose Public Health Committee has championed proactive dengue management across the state. Their presence at this launch event points to a shared interest in promoting public well-being through preventive care.

Campaign Promotion Activity

· Campaign duration: 6th May to 25th June 2025.

· Purchase any Bioré or Bioré Guard products (excluding Men's Bioré) totaling RM80.00 or more in a single transaction at any Watsons store to be entitled to redeem one of 400 Touch n’ Go eWallet Reload PINs worth RM25.00 each.

· For more information about the campaign promotion and to find participating Watsons Malaysia outlet, please follow us on social media: o Kao Malaysia Facebook: https://www.facebook.com/officialkaomalaysia o Kao Malaysia Instagram: https://www.instagram.com/officialkaomalaysia/ o Watsons Malaysia Facebook: https://www.facebook.com/watsonsmalaysia o Watsons Malaysia Instagram: https://www.instagram.com/watsonsmy/

About KAO Malaysia

Kao Malaysia Sdn. Bhd. was established in 1973 as an overseas subsidiary of Kao Corporation Japan.

We strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer's and customer's perspective.

In Malaysia, over the years, Kao brands have grown to contribute Malaysian society in line with Kao "Kirei Life" philosophy of enriching lives and making beautiful with product categories of Health & Beauty Care, Hygiene & Living Care with wide range of brands such as Attack, Bioré, Curel, Liese, Magiclean, MegRhythm, Men's Bioré and Merries.

KAO Malaysia adopts the KAO group’s purpose “To Realise a Kirei World in which All Life Lives in Harmony” and strive for absolute satisfaction, enrichment of the lives of Malaysians through the Company’s core domains of cleanliness, beauty and health. KAO will lead the way in realising a sustainable world. KAO will deliver high value proposals from ESG perspective to consumers and fulfil our purpose of creating a Kirei life for all and increase our corporate value along the way.

About Watsons

Watsons Malaysia is the leading health and beauty retailer with more than 700 Watsons stores and growing in the country serving the needs of all Malaysians.

Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.

Watsons Malaysia won the Platinum Award for Best in Retail Category 2024 and the Putra Brand of the Year by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers.

About Selangor State Government

The Selangor State Government is led by Menteri Besar, supported by members of the state's Executive

Council, each of whom manages specific portfolios. Among these is the Public Health portfolio, headed by YB Puan Jamaliah Jamaluddin. The portfolio encompasses initiatives that focus on improving public health in Selangor, including dengue management and prevention programs. Collaborative efforts involving various organisations such as Jabatan Kesihatan Negeri, local authorities, and community leaders are crucial to ensure successful implementation.

The Public Health portfolio emphasises the importance of preventive healthcare. Initiatives extend beyond dengue prevention to include broader public health measures, ensuring the well- being of Selangor's residents. By leveraging partnerships and community involvement, the state government aims to build a resilient health infrastructure capable of addressing various health challenges effectively