guardian Malaysia inspires Malaysians to ‘Own Your Year of Togetherness’ this Lunar New Year.

Building on its empowering and inspiring new brand vision, ‘Own your beautiful,’ guardian Malaysia continues to champion empowerment and wellbeing. This Lunar New Year, guardian encourages Malaysians to take charge of their health and happiness while embracing the spirit of togetherness with the theme ‘Own Your Year of Togetherness.’

Priscilla Wu, Managing Director of Guardian Malaysia, shared:

“Our brand vision revolves around the empowering phrase ‘Own Your.’ This Lunar New Year, we believe wellness extends beyond self-care routines—it also thrives in the joy and connection found in meaningful relationships. Whether it’s attending reunion dinners or rekindling ties with family and friends, this festive season offers the perfect opportunity to celebrate togetherness and take responsibility for nurturing these bonds. At guardian, we are here to support you every step of the way, helping you achieve good health and wellbeing.”

As part of the celebration, guardian Malaysia has released a heartwarming Lunar New Year brand film, ‘Own Your Year of Togetherness,’ which beautifully captures the essence of unity. The film is more than a festive story—it’s an inspiring call to Malaysians to adopt a spirit of togetherness with your family and loved ones throughout the year. It underscores the strength and joy found in shared moments and reminds viewers that true success is rooted in collective support and meaningful connections.

The film also sets a hopeful tone for the Year of the Snake—a year symbolizing promise, prosperity, and abundance. Through its narrative, guardian encourages Malaysians to embrace the dynamic year ahead by balancing their ambitions with the happiness found in shared experiences.

Priscilla further emphasized:

“In today’s fast-paced world, we often lose sight of the importance of pausing to reconnect with those who matter most. At guardian Malaysia, we remain committed to offering the best in beauty, wellness, and self-care products. 

However, we also believe that true wellbeing is about more than routines—it’s about the joy, strength, and connection that come from being with loved ones we care about.”

To celebrate this Lunar New Year in style, guardian Malaysia has curated a wide array of promotions and activities designed to help everyone—regardless of age or gender—look better, feel better, and be their best selves.

Malaysians can explore guardian’s e-store and social media platforms to join in the festivities and start shopping. Highlights include:

Online tutorials featuring the latest hair and beauty trends, skincare routines, oral care tips, and personal care advice.

Exciting giveaway contests with fabulous prizes.

Exclusive health and supplement promotions, along with thoughtfully curated gift set ideas.

A practical ‘Balik Kampung’ checklist to ensure you’re equipped with essential items for the journey home.

Additionally, shoppers can enjoy limited-time promotions on selected brands and products, with in-store discounts of up to 60% across various categories.

This Lunar New Year, as part of its continuing effort to support the communities that it operates, guardian also donated personal care and health products worth RM8,000 to the old folks at En Yuan Old Folks Home in Kg Tunku, Petaling Jaya.

This Lunar New Year, guardian Malaysia invites everyone to create cherished memories, celebrate the joy of togetherness, and take charge of their journey toward happiness and fulfilment. Because at Guardian, the Lunar New Year is always better when celebrated together.

Celebrate with guardian Malaysia this Lunar New Year and start the year looking and feeling your best!

Thank you guardian Malaysia for having me. 

Facebook: @guardianmy

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YouTube: @guardian MY

Telegram: @guardianMY

www.guardianmy.com

#MYguardian

#OwnYourYearofTogetherness

#guardianCNY2025

#NewYear2025

#guardianOnline

#Jomguardian

#OwnYourBeautiful

#CNYGlowUp 

#ProsperityHairGoals 

#StyleToShine 

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#MYWellbeingMatters

Cheetah Launches New Flagship Store with Exclusive Jujutsu Kaisen Collection

 Cheetah Holdings Berhad is continuing to make positive strides in Malaysia’s fashion retail industry with the successful opening of its second flagship store located at IOI Mall Puchong on 12 December 2024. 

In celebration of this important milestone, the principal of the dynamic Cheetah brand of apparels also unveiled its much-awaited Jujutsu Kaisen Collection, a new and edgy line of apparels inspired by the international hit anime series. 

The Jujutsu Kaisen Collection was designed and curated for both anime enthusiasts and trend-setters alike; reflecting the series’ action-packed narrative and striking visuals. The Collection features a range of statement graphic T-shirts and hoodies that creatively blends together contemporary apparel design with popular culture. 

Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad said, “The opening of our second flagship store shows that Cheetah is currently moving ahead at a rapid pace in terms of expanding our presence and reach. We look forward to opening more outlets in the future to strengthen our brand’s accessibility,” he added. 

“Our growth can be attributed to the bold and innovative approach we have taken towards creating apparels that strike a chord with young, discerning and fashion-conscious consumers who want to stand-out and make a statement,” Ho explained.  

“Strategic collaborations with globally renowned pop-culture icons like our collaboration with Jujutsu Kaisen, Spy X Family, and Warner Bros, will remain a key catalyst for the brand’s continued success. Also as important is that we continue to work very hard to ensure that our products are of high quality, cutting edge in design and offer great value for money as these factors are what resonates with consumers today,” Roy said. 

I am so excited and I bring my teen son to purchase his very first Jujutsu Kaisen Collection at Cheetah store. 

Happy son, happy mom. My teen son likes it and it's comfortable. My growing teen is wearing XL size. 

The Jujutsu Kaisen Collection is now available in all Cheetah stores, including the newly opened flagship at IOI Mall Puchong as well as within more than 700 point-of-sales locations nationwide via its partnership with Malaysia’s leading departmental stores and hypermarkets. Online purchases can also be made at www.cheetah.com.my. 

About Cheetah Holdings Berhad

Established in 1977, Cheetah Holdings Bhd then launched its flagship ‘Cheetah’ brand in 1979. In 2005, Cheetah was listed on the Second Board of Bursa Malaysia, transferring to the Main Board in 2007. Today, the company’s product lines have expanded across 4 brands catered towards menswear, men’s business wear, ladies, and children. 

Cheetah’s flagship store is located at 1 Utama Shopping Centre and IOI Puchong Mall, in addition to more than 700 point-of-sales locations nationwide via its partnership with Malaysia’s leading departmental stores and hypermarkets and set to open more in the coming years.

For more information visit www.cheetah.com.my.

guardian Malaysia Joins Forces with Malaysian Red Crescent to Provide Essential Personal and Health Care Items for Flood Relief Efforts

Kuala Lumpur, 11 December 2024:

Recognizing the urgent need to support flood-stricken communities across the nation, guardian Malaysia has taken a compassionate step forward by donating over RM70,000 worth of essential personal and health care items to the Malaysian Red Crescent (MRC). This significant contribution aims to provide much-needed relief and comfort to families and individuals affected by the devastating floods.

Priscilla Wu, Managing Director of guardian Malaysia, shared:

“As a company proudly rooted in Malaysia for 57 years, we are deeply connected with the communities we serve. guardian has long been the trusted partner for Malaysians’ health and wellbeing, and our core focus—‘MYWellbeingMatters’—symbolizes our commitment to every Malaysian’s welfare.

In this critical time of need caused by the devastating floods, it is our responsibility to do our part. Today, we are donating vital personal care items, including hand wash, hand sanitizers, liquid soap, toothbrushes, baby wipes, wet wipes, pain relief and fever tablets, mosquito repellent, plasters, and hooded towels for children. These items are essential to maintaining hygiene, comfort, and health amidst the crisis."

She added:

“We are immensely grateful for the tireless efforts of the Malaysian Red Crescent in providing effective humanitarian aid during these floods. Partnering with them ensures that these critical supplies reach the people and areas that need them the most.”

Tn Haji Hakim Hamzah, Secretary General, expressed gratitude, saying, “The support from guardian Malaysia exemplifies how partnerships can amplify relief efforts during disasters. These personal care products will go a long way in helping those affected by the floods maintain dignity and health during this challenging time.”

This partnership reflects guardian Malaysia’s unwavering dedication to supporting communities in their times of need, proving that together, meaningful change is possible.

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram: @guardianMY

#guardianMy

#guardianMalaysia

#MYWellbeingMatters

_____________________________________

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 57 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 550 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 33 million customers across the country.  

Ayam Brand Continues its Commitment to a Healthier Malaysia with its 17th Annual Community Campaign

Ayam Brand’s #AyamBersamaMu 2024 Sihat & Cergas Community Care is back in its 17th Year!

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia. 

The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million 

nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier 

children and making fitness a part of every child’s life for a fitter generation of Malaysians. 

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand 

will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines 

that the children can do at home and a fitness challenge to encourage the children to remain active.

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand. 

It's inspiring to see how Ayam Brand is positively impacting the lives of these children. Let’s come together to support 

#AyamBersamaMu and help spread the word about their fantastic contributions to our community!

@ayambrandmy  @aboutcom.digital 

#ayambrandmy

#AyamBersamaMu2024 

#AyamBersamaMu

#SukuSukuSeparuh 

#TeamAboutDigital

Ayam Brand Continues its Commitment to a Healthier Malaysia with its 17th Annual Community Campaign

This year’s campaign focuses on healthy meals and staying active

Petaling Jaya, November 14, 2024 – Ayam Brand, a 132-year-old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008.  

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia.  

The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians. In Klang Valley, the campaign will be benefitting 425 children from four NGOs by providing them 76,500 meals.  

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.  

According to Ms Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life. “Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,”  

Data from the Ministry of Health Malaysia 1 shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this; namely eat more pulses like beans, tofu and fish; use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil; and include Omega-3 rich foods.

1 Ministry of Health Malaysia: 3 Fats: Foods which serve as good sources of Omega-3 fatty acids  

2 / 3

“Omega-3 is crucial for heart, brain, nerve, skin and eye health. We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign. This year, we are integrating fitness into our campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign. Knowing our nation is still facing the challenge of obesity, let’s start somewhere to help address that,” adds Teoh.  

Recently, reports2 show that health literacy among Malaysians remain low. Malaysia has the highest number of diabetes and obesity cases in Southeast Asia. Our Ministry of Health is alarmed that one in three3 school-going students are overweight or obese.

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand.  

“We are continuing with the eye health for our campaign as a global analysis4 recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision,” elaborates Teoh.  

“We’re thrilled to be a part of Ayam Brand’s Ayam BersamaMu Sihat & Cergas campaign. This collaboration aligns well with Columbia Asia’s commitment to promoting healthy living and well-being. By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” says Ms Gwen Yap, Regional Marketing Manager, Columbia Asia.

In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor , Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.

Cheetah X Harry Potter Collection Sets to Take Fans on A Magical Experience

Kuala Lumpur, 29 October 2024 – Cheetah Holdings Berhad (Cheetah) has once again

collaborated with Warner Bros. in bringing back the highly anticipated Cheetah X Harry Potter  Collection.

This continued partnership reflects Cheetah’s commitment to offering unique, immersive experiences for its customers by combining elements inspired by the beloved Harry Potter movie with creative fashion innovations. The enchanting collection allows fans of all ages to showcase their love for Harry Potter, through exclusive designs inspired by Hogwarts houses, beloved characters, and famous spells.

Roy Ho Yew Kee, Executive Director of Cheetah Holdings Berhad, commented on the collaboration, saying, “We are thrilled to continue our collaboration with Warner Bros. to bring the magic of Harry Potter back to our customers. The overwhelming response to our first collection motivated us to create even more enchanting options this time around. We take pride in delivering high-quality, affordable designs that allow fans to connect with the wizarding

world.”

The Harry Potter X Cheetah Collection launch goes beyond fashion, offering immersive fan experiences at 1 Utama Shopping Centre –Centre Court (Old Wing). Running until 3 November 2024, the event features interactive booth activities and the magical Quidditch Quest, along with opportunities to win thrilling prizes. Customers who spend RM150 and

above will receive exclusive Harry Potter-themed gifts, enhancing their shopping experience.

Additionally, Cheetah will host a Fan Gathering Event on 31 October 2024 from 4:00 PM to 7:00 PM, where shoppers can enjoy a 10% storewide discount on all Harry Potter Collection items. Every 30 minutes, trivia sessions will offer participants the chance to win exclusive Harry Potter-themed prizes. 

The event is supported by partners such as Lamy, Moleskine, Pustaka, Spin Master, and

Golden Screen Cinemas (GSC), each showcasing their own Harry Potter-themed

merchandise and exclusive collectibles for fans.

The magical launch event will conclude on 3 November 2024, after which the Harry Potter X Cheetah Collection will continue to be available at Cheetah's flagship store, online platforms, and selected departmental stores.

-

guardian Mark's it's 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

Guardian Health & Beauty Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:

 

• A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

 

• The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

 

• An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

 

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

Anna Ng, Marketing Director of guardian Malaysia, emphasised : "Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what's good for you and being able to access the 'right choice' of beauty and wellbeing products." 

 

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4).

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

 

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

 

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

 

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

 

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

Dr. Muralittharan Munisamy, Managing Director of NCSM, said :, "We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution on underprivileged women, offers a holistic approach to addressing breast cancer across the demographics. "

 

Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

 

Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang.

October's special: Launch of Exclusive New Brands at Guardian Malaysia 

"guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th anniversary celebration, we are launching more than 20 new and exclusive brands this month." said Anna. 

 

October Anniversary Party: 57% Discounts Galore – This Month Only!

 

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024.

 

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.

In response to the growing demand for online-shopping guardian Malaysia is also proud to announce the launch of new e-catalogue - a more convenient and engaging way for customers to explore our extensive range of health and beauty products. 

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly. With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link to users to Guardian’s e-commerce platform for easy: hassle - free purchases. 

"This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great product at unbeatable value, while also supporting our breast cancer awareness campaign with NSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians, " concluded Anna. 

@guardianMY

#guardianMy

#guardianMalaysia

#MYWellbeingMatters

#guardianturns57

#guardiananniversary

#pinkoctober

#thepinkglovekits

GET.SET.GLOW! with guardian Malaysia this September 2024 Month-long campaign to get Malaysians to embrace a culture of nurturing of wellbeing & self-care

This wellbeing festival is a free public event that is scheduled from the 10th to the 16th of September 2024 at 1Utama Shopping Centre

Petaling Jaya, 7 September 2024:

September 2024 has been chosen by guardian Malaysia as the Get.Set.Glow! month that celebrates and cultivates all there is about wellbeing via:

Store offerings and pharmacy services

eStore promotions, contest and rebate

#MYWellbeingMatters YouTube series and podcast featuring health experts and

A week-long wellbeing festival.

Get.Set.Glow! aims to help Malaysians to see why wellbeing matters and adopt the culture of preventative healthcare and nurturing of wellbeing. Anna Ng, Marketing Director of guardian Malaysia, said: “Wellbeing is an ‘important’ matter for everyone. This includes being able to access the ideal curation of wellbeing offerings coupled with guidance by experts.” 

In this campaign, guardian has chosen to work with the following experts, all of whom are medical specialists in their respective fields, to speak about key wellbeing topics on Youtube that is accessible by Malaysians nationwide:

Dr Gayethri Chokalingam, Consultant Internal Medicine Physician

Dr Kenny Chen, Consultant Cardiothoracic Surgeon 

Dr Wong Yee Ming, Consultant Paediatrician

Dr Arunan Periasamy, Consultant Paediatrician

Checking out the products that are suitable aging well and well being. 

Beyond these health experts’ Youtube talk series, Malaysians can also speak with their neighbourhood’s community pharmacist. The pharmacists at guardian’s outlets nationwide have the right expertise to address our customers’ questions on blood sugar, blood pressure as well as weight management and guide them to stay healthy and be well. 

“We, at guardian, are aware of the growing importance of wellbeing matters and therefore chose the hashtag #MYWellbeingMatters,” added Anna.

Growing importance of wellbeing, amongst Malaysians

Based on the 2023 Asia-Pacific Health Priority Survey, 79% of Malaysians are more health conscious, post-pandemic. Within it, 60% seek improvement in overall health. This is shown by the desire for healthier eating habits (52%), fitness (50%), mental wellness (50%) and improved immunity (49%). 

“The survey results very clearly showed that Malaysians of all walks of life see the need for holistic wellbeing. We, at guardian Malaysia, hears you and we believe this month-long Get.Set.Glow! campaign is the right boost as you embark on your journey towards cultivating wellbeing,” Anna said.

What inspires Get.Set.Glow!?

This campaign has been inspired and guided by guardian Malaysia’s vision of ‘Nurturing MY Wellbeing’. Elaborating on what this means, Anna said:

“As a company, we believe in the holistic health and wellbeing approach that covers the needs of the mind, body and spirit so that Malaysians across all ages can be the best version of themselves to everyone around them.” 

Jom ke Get.Set.Glow! Wellbeing Festival!

Aside from the in-store promotions and online wellbeing offerings, talks and services throughout September 2024, there will also be a Get.Set.Glow! Wellbeing Festival for folks living in the Klang Valley. 

This wellbeing festival is a free public event that is scheduled from the 10th to the 16th of September 2024 at 1Utama Shopping Centre. It connects guardian Malaysia’s top curated wellbeing brands with the public, across the 5 areas of: 

• Lifestyle & Wellbeing

• Health Booster

• Inner Beauty

• Aging Well 

• Kids.

Beyond the latest wellness brands, this week-long festival will feature speakers and trainers across various areas of core training, yoga and mindfulness, nutrition and diet, etc. In total, there will be 28 wellbeing sessions encompassing workouts, workshops, classes and also a 3-km long Glow Walk.

Most of the activities will be held at the Oval Atrium of 1Utama from the 10th to the 16th of September 2024. Selected fitness and exercise programs will be held at Celebrity Fitness of 1Utama while the Secret Garden will serve as the Mindful Studio and the Central Park is the place for Glow Walk. 

Get full details and sign-up for the different types of wellbeing programs at: https://www.heyjom.com/event/GuardianGet.Set.Glow!WellbeingFestival2024. 

“Spaces are limited for the workout sessions, workshops and classes, so jom sign up now and let’s nurture our wellbeing starting with Get.Set.Glow!” concluded Anna. 

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram:  @guardianMY

#guardianMy

#guardianMalaysia

#MYWellbeingMatters

#guardiangetsetglow

#guardianglowsquad

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country. 

guardian Sparks National Day Celebration with #LoveforLocal campaign

Petaling Jaya, 23 August 2024:

This National Day, guardian is elevating the excitement with its #LoveForLocal campaign, which proudly showcases Malaysia's finest beauty brands. As part of this initiative, guardian is championing 30 exceptional local labels, making it easier than ever for Malaysians to explore, discover, and support homegrown beauty products. 

By shining a spotlight on these brands, guardian not only celebrates the diversity and creativity of Malaysian entrepreneurs but also encourages a deeper connection to the rich cultural heritage that these products represent. 

Whether you’re looking to try something new or show your love for local talent, guardian’s #LoveforLocal campaign provides the perfect opportunity to do so while embracing the spirit of unity and pride in our nation’s unique offerings. 

Anna Ng, Marketing Director at guardian Malaysia, says, “We’re thrilled to give these local beauty brands a major boost to grow new customers by increasing their distribution network and give them heightened visibility at our over 600 stores and online platform which will help these brands reach new heights, making quality local beauty products more accessible than ever.”

Local beauty pioneers are already seeing the benefits. 

Adibah Mazlan, founder of The Raw, shares, “Partnering with guardian has significantly expanded our reach, allowing us to showcase our pharmaceutical-grade skincare to a wider audience.”

Chryseis Tan, founder of Lumi, adds, “At Lumi, we believe in radiant, cruelty-free beauty for everyone. guardian’s support means our botanical skincare solutions are now available nationwide, helping more Malaysians achieve their best glow.”

Sarah Shah Nor, creator of Cuura, is equally enthusiastic: “Thanks to guardian, Cuura’s natural, halal-certified skincare is now reaching more customers, providing gentle yet effective solutions for sensitive skin.”

Sue Aini, founder of Mango Flamingo, emphasizes, “Our goal is to help Malaysians achieve youthful, confident skin. guardian’s support is making our quality products more accessible to everyone.”

These four remarkable brands will showcase their top products at the guardian #IYKYK Beauty Atrium event, running from 27th August to 1st September at the Blue Atrium, Sunway Pyramid.  

The event will feature family-friendly activities, exciting discounts, and a dance competition blending K-pop with Malaysian flair on 31 August at 12 PM.

Enjoy up to 20% off all #loveforlocal beauty products and up to 50% off on skincare and personal care items during the campaign. Plus, get a free beauty mask with every two purchased, and enjoy the same great deal on beauty accessories while stocks last.

“Dive into the #LoveforLocal National Day campaign for unbeatable deals and discover Malaysia’s best beauty brands in our stores, online, or at our atrium event,” concludes Anna.

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram: @guardianMY

#guardianMy

#guardianMalaysia

#LoveforLocal

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 56 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 600 stores nationwide, providing an unrivaled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 30 million customers across the country. 

______________________________________________

Enjoy Value in A Can for The Whole Family with Omega-3 Rich Ayam Brand™ Sardines & Mackerel

Shah Alam, June 2024 – Make the smarter nutrition choice for your family with Ayam Brand™’s Sardines and Mackerel that provide unbeatable convenience and value in a can, while being rich in Omega-3 to boost health.  

Adults and children should eat at least two servings of fish per week to get the Omega-3 to boost their health1 because our bodies cannot produce the amount of Omega-3 we need to thrive2. Fatty fish such as sardines, mackerel, saba and tuna are especially rich in Omega-3 making it the best natural option to get the Omega-3 our bodies need to work optimally.  

Classic Ayam Brand Sardine sandwiches

But why is Omega-3 so important for the health of your family? While all fish are a good source of protein, vitamins and minerals, fatty fish contain more omega-3 fatty acids and other nutrients that may improve heart health, promote brain health during pregnancy and early life, promote brain growth and development in children3 and much more. That’s a slew of benefits for simply adding fatty fish such as sardines, mackerel, saba and tuna to your diet twice a week.  

For informed consumers such as today’s smart mamas who look for value and products that deliver much more than the basics, get the Omega-3, protein and calcium that your family needs from Ayam Brand’s Sardines in Tomato Sauce or Ayam Brand’s Mackerel in Tomato Sauce that are made using sardines and mackerel caught in cold seas where these fish build up even higher stores of Omega-3 fatty acids.

Ayam Brand Sardines in Tomato Sauce are packed with protein, calcium with 7X more Omega-3 compared to home-cooked locally caught fresh sardines4! That’s convenience in a can, and a smarter option for healthier meals that supports your family’s dietary needs.  

Beyond providing a family of four half of the Omega-3 they need for the week as well as protein, calcium and other essential nutrients the convenience of a large 425g can of Ayam Brand Sardines in Tomato Sauce or Ayam Brand Mackerel in Tomato Sauce can is a gamechanger for busy time-pressed mom. Transform breakfast, lunch, dinner or snack time into a nutritious feast. Ready-to-eat directly from the can or jazz it up in bento boxes, fried rices, masak lemak dishes, fritters or sandwiches. Smart mamas know that they can reach for Ayam Brand for essential nutrients that provides excellent value and versatility in a can at breakfast, lunch, dinner or snack time.

Ayam Brand has curated a series of home-made recipes using Ayam Brand Sardines in Tomato Sauce and Ayam Brand Mackerel in Tomato Sauce in combination with other Ayam Brand products that anyone especially smart mamas can conveniently whip up with minimal effort for maximum impact in terms of taste and health benefits.  

Here’s how to give your family the Omega-3, protein and calcium they need at super speed and affordability, with Ayam Brand’s Value in A Can.  

Breakfast – Classic Ayam Brand Sardine Sandwiches

The classic Ayam Brand Sardine sandwiches are a mainstay of picnics, family gatherings, tea parties and for breakfast.

Drain one large can of Ayam Brand Sardines in Tomato Sauce, reserving some of the tomato sauce. Mash the sardines with some finely diced yellow onion, finely diced and deseeded large green chillies, a tablespoon of lemon or lime juice, and the reserved tomato sauce. Spread this chunky savoury paste thickly over buttered bread, and cover with another slice of buttered bread. If you are feeling fancy, and to increase fibre intake you can add a layer of thinly sliced cucumbers to the sandwich.

Yield: 8 generously filled sandwiches Prep time: 10 minutes Cook time: 0 minutes

Lunch or Dinner: Ayam Brand Mackerel in Hot & Spicy Creamy Coconut Sauce  

When you need a quick, healthy and delicious meal that the spouse and the kids will love but you have limited time, reach for this Masak Lemak Cili Padi Mackerel recipe.  

Get your rice going on the stove top or in a rice cooker. Gather one large can of Ayam Brand Mackerel in Tomato Sauce, one pack of Ayam Brand Masak Lemak Cili Padi paste, one pack of Ayam Brand Coconut Milk and one tomato that you will expertly quarter.  

Add the Ayam Brand Masak Lemak Cili Padi paste into a pan, stir until fragrant around 2 to 3 minutes. Add one to two cups of water according to your preference and stir to combine. Bring to the boil. Add the entire 200ml pack of Ayam Brand Coconut Milk, and bring to the boil while stirring. Next add the full can of Ayam Brand Mackerel in Tomato Sauce including the delicious tomato sauce. Bring to a gentle boil. Add the chopped tomato. Mix it in. Ready to serve with rice.

Serves: 4 to 6 pax Prep time: 5 minutes Cook time: 15 minutes  

Snack Time with Crispy Sardine Fritters  

These crispy sardine fritters are perfect for rainy weekends when everyone is home and feeling peckish. Empty a large can of Ayam Brand Sardines in Tomato Sauce into a large bowl and mash into a fine paste. Crack in three eggs and mix well. Stir in half a tablespoon of salt, freshly ground black pepper to taste into the eggy mixture. Next fold in half a cup of corn flour and half a cup of all-purpose flour and one cup of water. Mix well for a smooth batter.  

Heat oil in a shallow frying pan. Drop in dollops of the sardine batter into the hot oil. Fry until golden brown.  

Serves: 4 to 6 pax Prep time: 10 minutes Cook time : 15 minutes  

Try the full Ayam Brand range of canned fish to add value to every meal and get your two servings of fish per week with ease. Explore Ayam Brand Chilli Tuna, Ayam Brand Tuna in Olive Oil and Ayam Brand Tuna in Water for great sources of protein that fit effortlessly into your life and lifestyle.  

To add even more Value in A Can to your Ayam Brand meal join the Ayam Brand Beli & Menang contest happening from now until 30 June 2024 for the chance to win prizes such as 20g or 10g of GOLD, a brand new Philips Airfryer (5000 Series XL), or score RM100 Touch n’Go eWallet credit! Simply purchase any Ayam Brand, Duchef or Yumeat products worth RM20 in total (mix & match allowed), take a clear picture of your receipt and WhatsApp your receipt to +6018-3119980 and follow the instructions to send your full name & IC number to be in the running for great prizes. Visit www.ayambrand.com.my/jombelidanmenang2024 for more information.  

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeon Big, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.

About Ayam Brand™  

Ayam Brand™, a 132-year old Malayan heritage brand famed for its wide range of quality, preservative-free, no added MSG, healthy, convenient and Halal certified canned food. Ayam Brand™ products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications (HACCP, ISO 9001). All Ayam Brand products are on the JAKIM (Jabatan Kemajuan Islam Malaysia) whitelist of Trusted Halal Food Brand. Ayam Brand™ has been ranked in the Top 10 as Malaysia’s most chosen FMCG brands, according to Kantar Worldpanel’s Asia Brand Footprint Study 2023.

For more information on Ayam Brand™, please visit www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.