In conjunction with this month’s World Skin Health Day, guardian Malaysia celebrates everything skin this month!

Come for the 1st Skin So Super Atrium Experience event happening this 26th and 27th July at Sunway Pyramid

Petaling Jaya, 23 July 2025:

Do you know that the skin plays a critical and multi-faceted role in an individual’s health and wellbeing? 

As the largest organ of the human body, the skin is an important ‘shield’ for the individual. It acts as a protective barrier besides regulating the body’s temperature. It also synthesises vitamin D and acts as a sensorial collection point for neuro receptors.  

In conjunction with this month’s World Skin Health Day theme of ‘No Health Without Skin Health’, guardian Malaysia – the No. 1 Health & Beauty Retailer in the country* – is holding a month-long, nationwide campaign called Skin So Super from the 2nd to the 29th of July. 

This campaign, which celebrates not only great-looking skin but also the functionality, health and wellbeing of it, is happening at all stores nationwide before culminating at the weekend-long 1st Skin So Super Atrium Experience event at Sunway Pyramid on the 26th and 27th of this month. 

Anna Ng, Marketing Director of guardian Malaysia shared that, “This Skin So Super campaign as well as the 1st Skin So Super Atrium Experience event is our reimagination of how our shoppers should care for their skin and overall wellbeing. When our skin is healthy, wellbeing follows and vice versa, when we are well within, our skin glows without.”

Besides the major categories of skincare, which are amongst the most common of skin concerns, namely Derma/Sensitive, Brightening & Suncare, Youth Boosting (Anti-aging) and Acne, there is also the support of health and wellbeing brands. 

Anna added, “We believe that guardian Malaysia, as the No. 1 Health & Beauty Retailer*, is your trusted and preferred go-to-destination for everything skincare.” 

Shoppers can walk in to any guardian Malaysia store or attend the 1st Skin So Super Atrium Experience event at Sunway Pyramid later this month to speak to a guardian pharmacist or brand’s beauty advisor about any skin concerns that he or she may have. For those with minimal or no concerns, these experts – the pharmacists and beauty advisors – can assist to advise the shoppers of ways to further boost the skin’s inner and outer health and wellbeing. 

“We have the experts and the expertise to advise you on all-about-skin,” Anna said.

For consumers and shoppers who’d prefer to learn more and shop online, guardian Malaysia also has an interactive Skin So Super campaign page on its website https://guardian.com.my/promotions/skin-so-super.html?page=1 with its extensive selection of product range, interactive guide to select the right skincare for the individual as well as a host of ‘educational’ materials of skin health. SkinLab guide to healthier skin is also available as do online reels of tips and expert knowledge sharing by dermatologists. 

Just like the saying ‘beauty should not only be skin deep’, the core tenet of this Skin So Super campaign is the belief that skin should not only look great, but must function well, too. When your skin healthy, all the other benefits will follow. 

What’s up at the 1st Skin So Super Atrium Experience event?

What can one expect of the Skin So Super Atrium event on the 26th and 27th this month? 

There will be brand booths, workshops/masterclasses, live demos, wellness sharing as well as opportunities for personalised skin consultations by experts present over that weekend. In addition, there will also be special discounts, purchase-with-purchase (PWP) promotions, gift-with-purchase (GWP) and exclusive Myguardian Rewards’ members’ workshops. 

Visitors will get to visit the Beauty Zone (Skin Lab, Acne Zone, Healthy Aging, Sun Smart Zones) as well as the Wellbeing Zone (Inner Wellness Zone, Power Up Zone) to experience its interactive-themed activities. With 100 brands to be present then, shoppers and visitors to this 1st Skin So Super Atrium Experience event will get the chance to learn, grow and purchase the best combination of skincare products out there! 

1st Skin So Super Atrium Experience event details:

Date: 26th and 27th July 2025

Opening hours: 10 am to 10 pm (On 26th July, it will be from 1230 pm to 10 pm)

“We hope our shoppers will benefit the most from this campaign. Don’t just base the choice of your skin and overall wellbeing products on hearsay. Come and speak to our in-house experts and beauty advisors for tips, hacks and advices you can trust,” concluded Anna. 

The workshop I have attended was about Kickstart Your Organic Life by Biogreen. We get to tried the products on spot and know more about the products thats good for us know what need for our active lifestyle. 

Workshop tickets are available on the MYguardian Rewards app and on our website at: https://guardian.com.my/promotions/derma-skin-workshop.html?page=1

Thank you guardian Malaysia for inviting me to guardian Skin So Super Event. 

#guardianNo1

#SkinSoSuper

#guardianTrustedAdvisor

#OwnYourBeautiful

#MYguardian

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

HUAWEI IS BRINGING THE PURA 80 SERIES LIGHT & SHADOW POP-UP EVENT TO PAVILION KUALA LUMPUR

Discover the art of light and shadow with HUAWEI’s latest flagship the Pura 80 Series –

at an exclusive roadshow in Pavilion Kuala Lumpur, Centre Court.

From 25 July to 3 August 2025, Malaysians are invited to immerse themselves in the

Pura 80 Series Light & Shadow Pop-Up Event, where cutting-edge innovation meets timeless design. Experience first-hand the Pura 80 Series’ key

selling points and unique features, including its revolutionary camera system, elegant craftsmanship,

and intelligent imaging technology that captures every moment in stunning clarity.

During the roadshow, visitors can also step into the Huawei Theater, a special installation where

they can experiment with the Pura 80 Series to the test and experience its lowlight capabilities in real-life scenarios.

Try capturing moments as they would appear during sunset, concerts, nightscapes and see how the device

performs in challenging lighting conditions. This unique Huawei Theater will only be available for a limited

time during the roadshow and will not return after this event, so don’t miss out.

Come and visit the roadshow here:

Date: 25 July – 3 August 2025

Venue: Centre Court, Pavilion Kuala Lumpur

As part of the roadshow, HUAWEI will also be hosting exclusive photography workshops

at the HUAWEI Experience Store in Pavilion Kuala Lumpur, led by renowned Malaysian

photographers Abeden Mung and Elvin Loew. Participants will get the chance to learn professional

techniques and discover how HUAWEI XMAGE elevates mobile photography to new heights.

Click here to sign up and secure your spot.

For more information on the roadshow or other news and promotions, please visit

the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram. 

###

HUAWEI PURA 80 SERIES LANDS IN MALAYSIA WITH NEXT-GEN CAMERA CAPABILITIES AND ICONIC STYLE

Experience leading-edge low-light photography with industry’s first switchable dual tele-lens and an ultra-large sensor

KUALA LUMPUR, 24 JULY 2025 - Following its much-anticipated global debut in Dubai, HUAWEI officially launches the HUAWEI Pura 80 Series in Malaysia today, marking a revolutionary leap in smartphone imaging and high-fashion design. Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series introduces a next-generation mobile experience, one that blends cutting-edge photography with refined craftsmanship and intelligent innovation.

Representing the brand’s reimagined design philosophy and imaging leadership, the HUAWEI Pura 80 Series continues to push boundaries for what users can expect from a flagship smartphone. Designed for those who demand both form and function, this series brings together industry-first hardware, powerful AI integration, and an aesthetic that effortlessly captures attention.

The HUAWEI Pura 80 Series features the iconic Dazzling Forward Symbol, a hallmark of elegance and innovation that boldly showcases the super brand emblem. The Prestige Gold and Golden Black Pura 80 Ultra, together with the Glazed Red Pura 80 Pro, are enhanced with radiant sunburst patterns, creating a luxurious and dynamic statement. The Pro model is also available in Glazed White and Glazed Black, each with a silky lustre finish that evokes timeless sophistication.

With imaging at its core, the HUAWEI Pura 80 Series redefines mobile photography. The HUAWEI Pura 80 Ultra is the first in the industry to introduce a Switchable Dual Telephoto Camera system, seamlessly combining a 3.7x medium telephoto and 9.4x super telephoto lens into a single optical structure. These lenses share a massive 1/1.28-inch sensor, enabling seamless transitions between near and far focal lengths, delivering true dual optical zoom in one compact module with unmatched light intake. This breakthrough allows users to shoot crisp portraits and cinematic close-ups from any distance, all with vivid clarity and expressive spatial depth, even under low-light. 

The HUAWEI Pura 80 Ultra also introduces the industry’s strongest dynamic range with its 50MP 1-inch Ultra Lighting HDR Camera. Featuring a 15x higher dynamic range than conventional smartphones, it achieves an impressive 16EV, nearly matching the capabilities of professional cinema cameras at 16.5EV. The camera is equipped with an F1.6 to F4.0 variable aperture, allowing for enhanced control over lighting and depth. Leveraging HUAWEI’s self-developed Triple Light Enhancement Technology, it captures cinematic-quality video with unparalleled clarity. Whether you're shooting backlit portraits or capturing high-contrast scenes such as fire or fireworks, the camera excels at mastering light and shadow, delivering stunning results in every shot.

On the HUAWEI Pura 80 Pro is a 1-inch Ultra Lighting Camera, designed to master light in any setting, whether it's capturing the soft glow of city lights or preserving natural skin tones in low-light portraits. Colour fidelity is further elevated by the Ultra Chroma Camera, which ensures pixel-level accuracy even in the most complex lighting conditions.

The HUAWEI Pura 80 Pro is also equipped with Ultra Lighting Macro Telephoto Camera, designed to deliver exceptional clarity and brightness. Equipped with a massive F2.1 aperture, it captures 40% more light compared to traditional cameras, ensuring brighter, sharper images even in low-light conditions. The camera offers an impressive zoom range from 4x optical zoom to 100x digital zoom, bringing you closer than ever to your subject with incredible detail. Additionally, its 5cm close-focus distance allows for stunning macro photography, capturing the finest intricate details with precision, whether it's a dew drop on a petal or the texture of everyday objects.

More than just a camera phone, the HUAWEI Pura 80 Series is built for intelligent performance. The all-new AI Smart Controls Button offers instant access to personalised shortcuts, such as the camera, flashlight, or AI lens, while incorporating fingerprint recognition for enhanced security. AI Noise Cancellation ensures clear calls in any environment by filtering background distractions and sharpening voice clarity, ideal for on-the-go conversations.

The Ultra-clear HUAWEI X-True Display™ delivers peak brightness of 3000 nits, adaptive refresh rates up to 120Hz, and sharp visibility even under bright sunlight. Beneath its sleek exterior lies a robust 5170mAh battery, powered by 100W HUAWEI SuperCharge and 80W wireless charging, ensuring all-day performance. The 2nd-Gen Crystal Armor Kunlun Glass on the HUAWEI Pura 80 Ultra provides 16 times greater scratch resistance and 25 times better drop protection than its predecessor, combining durability with elegance, while the HUAWEI Pura 80 Pro is equipped with a 2nd-Gen Kunlun Glass that is 20 times tougher than standard glass

The HUAWEI Pura 80 Series also offers seamless compatibility with essential apps via AppGallery, delivering a secure, smooth experience with every download. The HUAWEI Pura 80 Series 2025 Sales Start Campaign will run from 2 August to 31 December 2025. Customers who purchase any model of the HUAWEI Pura 80 Series during this period are eligible to claim exclusive prizes worth up to RM2,978*, available on a first-come, first-served basis at all participating stores and HUAWEI official online platforms.

Malaysians can experience this new frontier of design and photography as the HUAWEI Pura 80 Series is now available for pre-order through the HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop with prices starting from RM4,599, and receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+.

For the latest updates and promotions, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram. 

It’s ALL about HAIR: guardian’s Hairppiness brings YOU the latest hair wellness solutions to solve YOUR hair concerns

Month-long campaign kicks-off with an educational, immersive and experiential mall event at 1Utama from 4th to 8th June

Petaling Jaya, 4 June 2025:

This month, guardian Malaysia is celebrating everything hair with its Hairppiness campaign from today until 1st July 2025. 

Building on the very well-received all-about-hair month-long campaign a year back, guardian Malaysia together with its key partner brands are back again to help YOU Own Your Beautiful through hair wellness solutions that care, transform and empower. 

Chase Watling {Centre},Commercial Director, guardian Malaysia, guardian Malaysia launches guardian Hairppiness Campaign with business partners. 

Maestro Mauro Sopranzetti {centre}, founder and creative director of Emmediciotto.  After the launched, he has beautifully transformed the lovely ladies hairstyles. It's eye catching, seeing him doing it step-by-step. 

Through this campaign, guardian Malaysia is dedicated to being the ultimate curator of the best brands, products, and solutions to care for YOUR hair’s wellness. The curated brands cover ‘Beauty hair & treatment’, ‘Anti-dandruff, scalp care & anti-hair loss’ and ‘Hair colour & style’. Additionally, products featured in this campaign such as Kordel’s and BiO-LiFE to support overall wellbeing – emphasizing the importance of inner health as the foundation of hair health.

“We, at guardian Malaysia, want to help you Own Your Beautiful through total hair wellness solutions – from the roots and scalp to the tips as well as the colour expression of your personality,” said Anna Ng, Marketing Director of guardian Malaysia. 

With its collection of top-quality brands, guardian Malaysia is the one-stop shop for all things hair care. The selection is focused on hair wellness and is guided by guardian’s brand belief of ‘Nurturing MY Wellbeing’. Creatively, this belief is brought to life via this campaign’s very catchy name of ‘Hairppiness’, a play on the words ‘hair’ and ‘happiness’.

HAPPY HAIR, HAPPY YOU

“Hairppiness, which is the keyword of our campaign this month, starts with the right knowledge, right support and right care,” continued Anna.

Right knowledge comes via guardian Malaysia’s series of expert videos that will be shared online at guardian’s Instagram (https://www.instagram.com/guardianmy/) and Facebook (https://www.facebook.com/Guardianmy/) to ensure that YOU get the right tips and hacks for ‘happier’ hair. Right support comes via in-person consultation and advice with guardian Malaysia’s pharmacists and staffs in-store as well as at mall events, like this one today. Right care comes through the customised selection of products and brands from the scalp and the roots to the tips of the hair. 

HAIRPPINESS’ 1UTAMA: 4TH JUNE TO 8TH JUNE 2025

guardian Malaysia’s Hairppiness campaign kicks-off today with this mall atrium event here at 1Utama. Running till the end of the week (8th June), shoppers who signed up as Myguardian Rewards members will get: 

2x points on selected products

Extra 5% discount for ALL purchases on top of nationwide promotional deals; and

FREE Philips hair dryer for the first 60 MYguardian Rewards members with purchase RM120 at the atrium (Terms & conditions apply)

Connect with expert consultants and get personalized advice for hair concerns

Visitors can also redeem free gelato through the Hairppiness Indulgence programme at the atrium. To drum up further the experientiality of the atrium event, there is also a Wind Chamber’s Hair-raising Excitement and participants stand the chance to grab a Lucky Surprise Gift with any purchase from the atrium. 

“When your hair feels good, you become unstoppable,” concluded Anna. 

To ensure every of YOU out there gets the fullest benefits of guardian Malaysia’s best-of-the-best curation of haircare solutions, this Hairppiness campaign runs all the way to 1st July 2025 at all guardian Malaysia stores nationwide and at the online store of www.guardian.com.my. Selected promotions and gift-with-purchase (GWPs) are available storewide and online for YOU, YOU and YOU all over the country! 

Find your Hairppiness with guardian! 

Thank you guardian Malaysia for having me. I have wonderful time learning about braiding hair and haircare tips. Many hair care and hair color products I can find at the event. 

#MYguardian

#Hairppiness

#MYguardianRewards

#OwnYourBeautiful

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 57 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 550 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 33 million customers across the country. 

*JessC and Malaysian Diva Jee Unite in First Duet “Tak Terpisah” at ‘Dekati’ Album Launch — A Celebration of Unbreakable Bonds*

At the launch of her new album Dekati, Australia-based rock princess JessC took center stage with Malaysian pop diva Fauziah Latiff, known affectionately as Jee, for their debut duet performance of the emotionally powerful song “Tak Terpisah” (“Never Separated”). The event transcended cultural and ethnic boundaries, bringing a heartfelt message of unity, love, and resilience through music — a performance that brought the crowd to its feet with thunderous applause and cheers.

Even before its official release, the Dekati album has already gained immense traction. The music video for  5 songs has garnered over 6 million views on YouTube and is making waves in Indonesia, with numerous media outlets covering the story and conducting exclusive interviews.

The event kicked off with a cinematic medley of JessC’s music videos, including “Demi Impian,” “Dekati,” “Satu Suara Raya,” “Expose,” and the much-anticipated “Tak Terpisah.” Fans were visibly moved as scenes from the singer’s musical journey played across the screen.

But the true highlight of the evening was the live duet between JessC and Jee. Dressed in elegant white Malay traditional attire, JessC stood beside Jee, who donned a sleek ponytail and a commanding presence — the two looked as if they had stepped straight out of the album cover. Their harmonized voices delivered the poignant message of “Tak terpisah walau berbeza” (Never separated, even if we are different), touching hearts and uniting the audience in a moment of shared emotion. The performance concluded with fans presenting flowers and gifts, while Jee playfully turned the tables by pretending to be the event’s photographer, adding a joyful twist to the heartfelt moment.

“‘Dekati’ is a song about having the courage to face life’s challenges,” JessC shared onstage. She recalled her admiration for Jee dating back over a decade, especially after performing Jee’s iconic song “Dia.” Collaborating with her idol on their first duet was the fulfillment of a long-held dream.

“JessC’s beauty shines from within,” Jee said warmly. “The first time I heard the demo of ‘Tak Terpisah,’ I cried. The song has soul — it speaks of love, respect, togetherness, and life. It’s a song that resonates with everyone.”

Jee also expressed how the song served as a reminder to appreciate love, friendship, and family amid the hustle of daily life. JessC, ever grateful and lighthearted, revealed that Jee had recently wrapped filming the drama Sri Kandi, where she played a queen. During filming, Jee had a minor accident falling off a horse, which alarmed the crew, but she fortunately emerged unscathed.

Looking ahead, JessC teased that two more duet projects with Jee are in the works, including an upbeat track titled “Kawan Baik” (“Best Friends”).

When asked how she balances her busy schedule, Jee shared, “Everyone’s life is different. What matters most is knowing how to stand back up after a fall, and respecting life and one another.” JessC added, “Don’t fear failure. Don’t let problems defeat you. Life is hard, but we must face it bravely and learn from every fall.”

In a lighthearted exchange, JessC asked Jee, “How would you rate my singing?” to which Jee laughed and responded, “You’ve improved a lot — we’ve successfully blended our voices.” JessC also proudly showed off a handmade necklace crafted by Jee, symbolizing their growing friendship and creative bond.

The “Tak Terpisah” music video was shot in Malaysia, produced by an Australian team, and directed by an American filmmaker. Their collaboration traces back to a concert ten years ago, where Jee appeared as a guest and the two artists connected through music.

Today, the Dekati album is not only captivating audiences in Malaysia but also sparking a wave of excitement across Indonesia. This cross-cultural success story stands as a testament to the power of friendship, mutual admiration, and musical harmony between two talented women who dared to dream — and sing — together.

KAO Malaysia's "Skin Protection, Life Perfection" Campaign Champion Lifelong Skin Health Starting From Youth

KAO Malaysia, in collaboration with Watsons, launched the “Skin Protection, Life Perfection” campaign yesterday, aimed at encouraging Malaysians to adopt skin protection as a foundation for lifelong health and confidence. To support this goal, the campaign introduces a collaborative ecosystem by combining Bioré skincare solutions with Watsons’ rewards-based programs, and includes a 1% sales donation drive benefitting local research to advance awareness and practices around skin protection and lifelong skin health.

From Left to Right:

Ms. Tan Poh Ling, Vice President of Marketing KAO Malaysia

Ms. Caryn Loh, Managing Director Watsons Malaysia and COO Health & Beauty Asia 

Mr. Yamazaki Hirobumi, President of KAO Malaysia

Yang Berhormat Puan Jamaliah ​Binti Jamaluddin, Selangor State EXCO Public Health & Environment  

“At KAO, we believe that skin protection is more than just a daily routine – it’s the foundation of a life well lived. Through this campaign, we want to remind Malaysians that every act of care, no matter how small, can shape a more radiant and confident tomorrow. With Bioré at the heart of this initiative, we’re proud to champion a message that blends science, self-love, and the simple joy of healthy skin. This initiative reflects KAO’s broader vision of helping Malaysians lead beautiful, healthy lives – a philosophy rooted in our Kirei Lifestyle Plan commitment.” said Mr. Yamazaki Hirobumi, President of KAO Malaysia.

Skin Protection, Life Perfection

To kick off the campaign, an event was organised featuring thought leaders and industry experts. The session commenced with an insightful keynote by Associate Professor ChM. Dr. Noraini from the Department of Chemistry, Faculty of Science, Universiti Malaya, who presented on “The Science Behind Effective Skincare Ingredients: Why Formulations Matter?”. In her presentation, she elaborated scientifically on the long-term impact of skin protection on dermatological health. This was followed by a live demonstration conducted by Dr. Lim Ing Kien, Doctor of Medicine, from Ventamin, who presented customised skincare regimens tailored to different age groups. Together, the presentations reinforced the campaign’s core message: healthy skin begins at a young age and requires a tailored approach throughout life’s various stages.

With daily exposure to UV rays, heat, and dust posing risks to both skin health and confidence, KAO is drawing on Bioré’s trusted expertise to provide a skincare regime that not only protects and nourishes, but also empowers individuals to pursue life goals with fewer worries. The Bioré skincare range champions a simple yet effective “Cleanse. Protect.” approach, combining gentle cleansing with high- performance UV-blocking formulations to build skin resilience day by day. This commitment supports users to not only maintain healthy skin, but to live life with clarity, comfort, and confidence in pursuit of what matters most.

Encouraging Healthier Habits, Together

“Watsons is proud to partner with KAO Malaysia on the “Skin Protection, Life Perfection” campaign, which aligns closely with our mission to make health and wellness accessible to all. With our extensive network of stores and online platforms, loyalty program, and ongoing Corporate Social Responsibility (CSR) collaborations, including recent initiatives with University Malaya, we’re confident we can help amplify KAO Malaysia’s message and drive positive habits among Malaysians. Together, we look forward to empowering more individuals to take proactive steps in caring for their skin, now and in the long term.” said Caryn Loh, Managing Director of Watsons Malaysia and COO Health & Beauty Asia of AS Watson.

As the official retail partner, Watsons is extending the campaign through a series of customer incentives that promote everyday skin protection. From May to August 2025, consumers can earn rewards through Watsons’ loyalty programs:

· W Rewards: Redeem a Bioré Guard MOS Block 50g with 500 Watsons points

· E-Stamp Program: Collect stamps to redeem Bioré products including the Bioré Guard MOS Block 50g, Bioré UV Aqua Rich Aqua Protect Mist 60ml and Tone Up Essence 70g

The campaign also reflects KAO Malaysia’s broader commitment to community health, following ongoing public awareness efforts carried out in collaboration with key partners. Notably, this includes the “Guard Our Future” project – a multi-initiative dengue prevention campaign that encompassed educational workshops, product donations and gotong-royong cleanups in Selangor. These efforts were supported by various stakeholders, including the Selangor State Government, whose Public Health Committee has championed proactive dengue management across the state. Their presence at this launch event points to a shared interest in promoting public well-being through preventive care.

Campaign Promotion Activity

· Campaign duration: 6th May to 25th June 2025.

· Purchase any Bioré or Bioré Guard products (excluding Men's Bioré) totaling RM80.00 or more in a single transaction at any Watsons store to be entitled to redeem one of 400 Touch n’ Go eWallet Reload PINs worth RM25.00 each.

· For more information about the campaign promotion and to find participating Watsons Malaysia outlet, please follow us on social media: o Kao Malaysia Facebook: https://www.facebook.com/officialkaomalaysia o Kao Malaysia Instagram: https://www.instagram.com/officialkaomalaysia/ o Watsons Malaysia Facebook: https://www.facebook.com/watsonsmalaysia o Watsons Malaysia Instagram: https://www.instagram.com/watsonsmy/

About KAO Malaysia

Kao Malaysia Sdn. Bhd. was established in 1973 as an overseas subsidiary of Kao Corporation Japan.

We strive for the wholehearted satisfaction and enrichment of the lives of people globally and to contribute to the sustainability of the world, with products and brands of excellent value that are created from the consumer's and customer's perspective.

In Malaysia, over the years, Kao brands have grown to contribute Malaysian society in line with Kao "Kirei Life" philosophy of enriching lives and making beautiful with product categories of Health & Beauty Care, Hygiene & Living Care with wide range of brands such as Attack, Bioré, Curel, Liese, Magiclean, MegRhythm, Men's Bioré and Merries.

KAO Malaysia adopts the KAO group’s purpose “To Realise a Kirei World in which All Life Lives in Harmony” and strive for absolute satisfaction, enrichment of the lives of Malaysians through the Company’s core domains of cleanliness, beauty and health. KAO will lead the way in realising a sustainable world. KAO will deliver high value proposals from ESG perspective to consumers and fulfil our purpose of creating a Kirei life for all and increase our corporate value along the way.

About Watsons

Watsons Malaysia is the leading health and beauty retailer with more than 700 Watsons stores and growing in the country serving the needs of all Malaysians.

Watsons continues to inspire our customers to enjoy life to the fullest and set the standards in the health, wellness and beauty market, providing personalised advice in health, beauty and personal care on top of its market-leading product ranges, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day.

Watsons Malaysia won the Platinum Award for Best in Retail Category 2024 and the Putra Brand of the Year by Putra Brands Award, a premier and only brand award in Malaysia voted by Malaysian consumers.

About Selangor State Government

The Selangor State Government is led by Menteri Besar, supported by members of the state's Executive

Council, each of whom manages specific portfolios. Among these is the Public Health portfolio, headed by YB Puan Jamaliah Jamaluddin. The portfolio encompasses initiatives that focus on improving public health in Selangor, including dengue management and prevention programs. Collaborative efforts involving various organisations such as Jabatan Kesihatan Negeri, local authorities, and community leaders are crucial to ensure successful implementation.

The Public Health portfolio emphasises the importance of preventive healthcare. Initiatives extend beyond dengue prevention to include broader public health measures, ensuring the well- being of Selangor's residents. By leveraging partnerships and community involvement, the state government aims to build a resilient health infrastructure capable of addressing various health challenges effectively

Sensodyne Tackles Widespread Tooth Sensitivity in Malaysia with Fresh Mint Launch and Nationwide "A Happy Mouth is… a Happy Mind" Campaign in conjunction with World Oral Health Day!

KUALA LUMPUR, MALAYSIA, 10 April 2025: A new survey* conducted by Haleon, a global leader in consumer health, reveals a significant public health concern in Malaysia: tooth sensitivity. The survey of 248 Malaysians showed that a staggering 69% experience regular tooth sensitivity, with 61.8% enduring the discomfort rather than seeking dental treatment. Sensodyne, Malaysia's #1 sensitivity toothpaste brand*, is re-launching its Fresh Mint toothpaste with a new and improved formula that provides long-lasting relief and encourages Malaysians to stop enduring and start living life worry-free from sensitivity – because Why Tahan?

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! (From Left to Right)  Yang Berusaha Miss Chan Hui Yin, President of Malaysian Dental Students’ Association  Yang Berusaha Prof. Dr. Tuti Ningseh Mohd Dom, Chairperson of Dental Deans Council Yang Berusaha Brigadier General Dr. Sharifah Azlin Juliana binti Syed Zainal Abdullah representing Major General Dato’ Dr. Zulkifli bin Zainal Abidin, Dental Director of Malaysian Armed Forces Headquarters, Health Services Division  Yang Berusaha Dr. Jamaliah binti Omar, Deputy Director, Oral Health Promotion Section, Ministry of Health, representing Dr Fauziah binti Ahmad, Deputy Director General of Health (Oral Health), Oral Health Programme, Ministry of Health  Yang Berusaha Assoc Prof Dr.  Mas Suryalis Ahmad President of Malaysian Dental Association, Dean of Faculty of Dentistry, Universiti Teknologi MARA Mr. Law Chen, Marketing Director - Malaysia, Singapore & Brunei  Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia  Ms. Carrol Tan, Head of Trading of Watsons Malaysia  Katrina Mangubat, Channel Director Pharmacies, Digital Commerce and Alternate Channels  Amit Mathur, Head of Trade Marketing - Malaysia, Singapore & Brunei

The launch of Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind!

(From Left to Right) 

• Yang Berusaha Miss Chan Hui Yin, President of Malaysian Dental Students’ Association 

• Yang Berusaha Prof. Dr. Tuti Ningseh Mohd Dom, Chairperson of Dental Deans Council

• Yang Berusaha Brigadier General Dr. Sharifah Azlin Juliana binti Syed Zainal Abdullah representing Major General Dato’ Dr. Zulkifli bin Zainal Abidin, Dental Director of Malaysian Armed Forces Headquarters, Health Services Division 

• Yang Berusaha Dr. Jamaliah binti Omar, Deputy Director, Oral Health Promotion Section, Ministry of Health, representing Dr Fauziah binti Ahmad, Deputy Director General of Health (Oral Health), Oral Health Programme, Ministry of Health 

• Yang Berusaha Assoc Prof Dr.  Mas Suryalis Ahmad President of Malaysian Dental Association, Dean of Faculty of Dentistry, Universiti Teknologi MARA

• Mr. Law Chen, Marketing Director - Malaysia, Singapore & Brunei 

• Mr. Danny Hoh, Chief Operating Officer of Watsons Malaysia 

• Ms. Carrol Tan, Head of Trading of Watsons Malaysia 

• Katrina Mangubat, Channel Director Pharmacies, Digital Commerce and Alternate Channels 

• Amit Mathur, Head of Trade Marketing - Malaysia, Singapore & Brunei 

The survey, conducted among the 18-40 age-group, showed that younger generations are highly affected by this issue. A total of 38.4% of the respondents were aged 26-40, while 34.6% belonged to the 18–25 age category, indicating a need for an increased awareness and effective solutions for sensitive teeth across all age groups.

This common condition disrupts the everyday habits of most Malaysians, with cold foods (58.5%) being the leading cause of sensitivity, followed by sweets and hot drinks, based on the survey. These findings highlight how tooth sensitivity prevents individuals from fully enjoying everyday pleasures. Alarmingly, only 13.1% actively address sensitivity by brushing their teeth to relieve discomfort, reflecting low awareness of best practices.

Mr Law Chen, Marketing Director - Malaysia, Singapore & Brunei sharing insights at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! event launch.

In response to this widespread issue, Sensodyne has announced the launch of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:

24-Hour Protection: With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation. 

Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.

Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.

Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that:

100% of regular Sensodyne users expressed daily satisfaction.

98% reported improvement in their sensitivity symptoms.

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.

(From Left to Right) 

Yang Berusaha Dr. Mohd Salman bin Masri, Periodontist

representing Malaysian Dental Association (MDA) and Mr. Law Chen, Marketing Director at Haleon Malaysia, Singapore & Brunei, along with content creators, Joey Leong, Hazeman Huzir and Sharifah Rose during the panel discussion at Sensodyne’s World Oral Health Day 2025: A Happy Mouth Is... a Happy Mind! event launch.

Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being. That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line."

To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21 April to 21 May 2025. 

Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts.