Get 2X bigger eyes with the all-new Maybelline New York Big Eyes Mascara
Maybelline New York, the No. 1 colour cosmetics brand in the world* and Malaysia** introduces its latest innovation and newest extension to the popular Volum’ Express® mascara line today. Named the BIG EYES MASCARA, it is the brand’s 1st dual-ended mascara that lets you command complete control over your lashes to create 2X bigger eyes with just one sweep of the wand!
In conjunction with the roll-out of BIG EYES MASCARA, Maybelline New York invited blogger fashion designer Kittie Yiyi to style the models at the launch with outfits from her Pre-Fall Collection. Each of the models was styled according to one of the three Maybelline New York ‘Big Eyes’ Look with her fun and quirky designs.
a) Purchase RM50 worth of any Maybelline New York products
b) Take a ‘we-fie’ photo with five of your girlfriends; and upload it on the maybellinesimplyfab Facebook page. Remember to tag everyone, including Maybelline!
c) Finish off with a creative caption to describe your dream party.
d) E-mail the photo and proof of purchase to Maybelline at firstname.lastname@example.org
e) The 3 most creative entries will win the makeup party of their dreams, and the winners will play host to their five tagged girlfriends at the party of a lifetime, with all costs and expenses fully-sponsored by Maybelline!
From 22 December to 3 January 2015, you can also join Maybelline as they ‘Take The Party to Watsons’. There will be a special booth set up at selected Watsons stores, where expert makeup artists will give free makeovers and advice to women who want to achieve the ‘Big Eyes’ look effortlessly with Maybelline. If you are a Watsons VIP card member, you will stand a chance to double your prize and even win an exclusive Kate Spade bag when you join the contest.
Maybelline New York BIG EYES MASCARA is available in Black and retails at RM45.90 each, while Big Eyes SHADOW comes in three colours: Gorgeous Pink, Smokey Brown and Copper Gold, also retailing at RM45.90 each.
*Euromonitor International Limited: as per colour cosmetics definition by retail sales value 2013
**Based on ScanTrack Health and Beauty for the Cosmetics category for the 12 months ending February 2013 for Peninsular Malaysia