BRANDS THAT INNOVATE AND BUILD PRODUCT INTEGRITY WIN AT GUARDIAN PEOPLE'S CHOICE AWARD‏

Caroline Mak with Most Voted Brand Maybelline's Team

Last week I attended the Guardian's event to find out who are the winners of Guardian's People's Choice Award 2015. The event was held in Ruyi Restaurant Lounge, located in Bangsar Shopping Centre.

Brands that continuously innovate and build products with integrity were among the major winners at the 15th annual Guardian People’s Choice Award (PCA). The PCA, initiated in 2001 by Guardian Malaysia has established itself as a platform to engage its customers and to help business partners and brand owners stay relevant to evolving needs of customers.

For the PCA 2015 series, a total of 300 products from 180 brands competed for the 75 categories of award ranging from hair care, face care, personal care, cosmetics, beauty, hygiene, supplements and medication, mother and child products, confectionery, home and accessories.

The winners were awarded based on votes submitted by customers from 4 to 28 April 2015.
Caroline Mak, Group Director, Health and Beauty of Dairy Farm, which owns Guardian Malaysia, presided over the presentation ceremony and paid tribute to owners of the winning brands.

Guardian People’s Choice Award 2015 Winners
NO. BRAND/ CATEGORY
1 L'OREAL LIQUID FOUNDATION
2 MAYBELLINE FACE PRESSED POWDER
3 MAYBELLINE 2 WAY FOUNDATION
4 MAYBELLINE  MASCARA
5 MAYBELLINE EYE LINER
6 MAYBELLINE LIPSTICK
7 MAYBELLINE MAKE UP REMOVER
8 L'OREAL FACE CLEANSER
9 HADA LABO FACE TONER
10 BIO-ESSENCE FACE SERUM/ESSENCE
11 BIO-ESSENCE EYE CARE
12 SAFI RANIA HALAL BRAND
13 OXY 5 ACNE CARE
14 NEUTROGENA MASK
15 L'OREAL FACE MOISTURISER
16 VASELINE HAND & BODY (SKIN MOISTURISING)
17 NIVEA HAND & BODY (SKIN WHITENING)
18 SEBAMED SENSITIVE SKIN
19 SUNPLAY SUN CARE
20 ELLGY FOOT CARE
21 GARNIER MEN'S FACE CARE
22 SUNSILK SHAMPOO
23 HEAD & SHOULDERS ANTI DANDRUFF SHAMPOO
24 L'OREAL HAIR COLOR
25 L'OREAL STYLING FOR HER
26 GATSBY STYLING FOR HIM
27 DETTOL MEDICATED BATH
28 DOVE BEAUTY BATH
29 ENCHANTEUR PARIS FRAGRANCE FOR HER
30 NIVEA WOMEN DEODORANT FOR HER
31 LACTACYD FEMININE HYGIENE
32 KOTEX PANTYLINER
33 KOTEX SANITARY NAPKIN
34 ORAL-B TOOTHBRUSH
35 DARLIE TOOTHPASTE
36 LISTERINE MOUTH RINSE
37 PLAYBOY FRAGRANCE FOR HIM
38 NIVEA MEN DEODORANT FOR HIM
39 GILLETTE MACH 3 TURBO RAZOR MEN'S RAZOR
40 BLACKMORES EVENING PRIMROSE OIL
41 BLACKMORES FISH OIL
42 BLACKMORES MULTIVITAMINS
43 REDOXON EFFERVESCENT VITAMIN C
44 KINOHIMITSU BEAUTY SUPPLEMENT
45 BIOGROW OAT
46 APPETON KIDS SUPPLEMENT
47 BLACKMORES JOINT RELIEF
48 BAUSCH + LOMB LENS SOLUTION
49 ENO ANTACID/DIGESTIVE CARE
50 WOODS' COUGH RELIEF
51 AMMELTZ MUSCLE RUB
52 SALONPAS MEDICATED PLASTER
53 KINOHIMITSU SLIMMING AIDS
54 ENSURE NUTRITIONAL DRINKS
55 JOHNSON'S BABY BATH
56 DRAPOLENE BABY NAPPY RASH
57 ENFAGROW CHILDREN MILK POWDER
58 GUARDIAN FACIAL COTTON PAD 150S PACK-OF-3 I LOVE GUARDIAN BRAND
59 STREPSILS LOZENGES
60 MENTOS CONFECTIONERY

Guardian Malaysia initiated the Awards in 2001 to give recognition to brand building as an integral business investment and to provide an unbiased brand valuation exercise to ascertain brand equity among customers.

Since then the PCA has evolved to keep pace with the dynamic changes in technology and lifestyle. Apart from introducing new categories of Award, Guardian has also engaged its customers actively using social and digital media, such as enabling voting online. Teenagers have also been given their share of voice through the Teens Choice Award introduced last year.

Those who participated in the voting for their favourite brands were given the opportunity to win fabulous prizes. This year a total of 115 Guardian customers took home prizes worth over RM50,000.