GUARDIAN BRINGS PINK CONFIDENCE

David Wong, Marketing Manager of Guardian Malaysia (4th from left) and the Pink Ambassadors officiating the first Pink Roadshow at AEON Mall Shah Alam.

In conjunction with the upcoming International Women’s Day, Guardian Malaysia will be holding a national roadshow to commemorate the incredible achievements made by women today and throughout history. The Confidence in Pink Roadshow will hold exciting activities across states to raise awareness of the global International Women’s Day, as well as a special sale reward women with special offers and tokens of appreciation.

“International Women’s Day is an important global event that not only calls for an inclusive gender equal world but also shines a spotlight on the amazing contributions and achievements by women to society and culture,” said David Wong, Marketing Manager of Guardian Health and Beauty Sdn Bhd. “With our Confidence in Pink national roadshow, we want to inculcate a sense of assertiveness and self-assurance, which is why we are also holding a Confidence Booster Sale of up to 50% for women products so that Malaysian women can get their glam on.”

: A happy shopper received Guardian’s redemption card from one of the Pink Ambassadors during the Pink Roadshow.

Each Confidence in Pink roadshow throughout the state will see 7 Pink Ambassadors scroll down to view the timetable and locations of the roadshows, who can be easily identified by their Confidence in Pink tag on their white shirts. Customers who approach the ambassadors will be given a redemption card and free Pink Wristband. By bringing the redemption card to the particular Guardian Malaysian store where they originally received the card, customers will be able to redeem their mystery gifts.


Featuring motivational words such as “BE HAPPY”, “DREAM BIG”, and “ANYTHING IS POSSIBLE”, the free Pink Wristbands serve as a tangible motivational reminder for wearers to believe in their capabilities to effect change in their lives. The colour pink was chosen for the wristbands to represent compassion, nurturing and unconditional love, reflecting the strong feminine traits of Malaysian women.

The Pink Wristband features motivational words such as “BE HAPPY”, “DREAM BIG”, and “ANYTHING IS POSSIBLE”.

The Pink Wristbands will also have an added benefit for all Guardian Malaysia customers. Pink Wristband wearers will enjoy an additional 10% off on Cosmetics and Female Facial Cleansers at Guardian Malaysia outlets from now until 30 March 2017. For every purchase of RM30 and above in a single receipt, customers will also get a free additional 10% off pass. Even more savings can be earned by customers from 31 March – 30 April 2017 as there will be an additional 10% of all cosmetics, female face care, sun care, and lip care product range.

My outfit of the day Confidence in Pink

International Women’s Day is an annual global day held on March 8 that recognizes the social, economic, cultural and political achievements of women. It is aimed towards forging a better working world and challenging conscious and unconscious bias. This year’s theme for International Women’s Day is #BeBoldForChange, a clarion call for all women and girls to not be afraid to achieve their ambitions.

National Roadshow to Raise Awareness of Annual International Women’s Day and Bring Great Promotions to Malaysian Women through its Confidence Booster Sale.

 For more information on the Confidence in Pink roadshow, please visit us at the following sites:
WEBPAGE www.guardian.com.my/confidenceinpink
FACEBOOK www.facebook.com/GuardianMalaysia
INSTAGRAM www.instagram.com/guardianmalaysia
TWITTER https://twitter.com/guardianmys