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Wednesday, September 19, 2018

Vinda Deluxe ‘Stay Strong Malaysia' Campaign


Good day to all my readers and visitors. Today is the first day of UPSR exam, all the best to boys and gals who are having the examination. Also good luck to my son who is having his first Chinese papers exam. Speaking of exam, I also give my son Vinda Deluxe tissue to bring to school. It's daily basis that he needs to bring tissues to school as he can use for after meal use and other convenience.

Sharing is caring, Vinda Deluxe continues to celebrate strength in various forms with the unveiling of “Stay Strong, Malaysia: Bersama Kita Bersihkan Tanahair Kita” campaign, held in conjunction with Malaysia Day at Sunway Pyramid from 14-17 September. Working with Malaysian cartoonist Zunar, the event spotlights a first-of-its-kind largest comic artwork drawn on Vinda Deluxe tissues, reflecting the rise of a ‘new’ Malaysia and Malaysians’ strong passion for a bright future. This innovative use of tissue highlights the Extra Strong feature of Vinda Deluxe tissues. 


“Vinda Deluxe is synonymous with strength, and this latest effort underscores our ongoing promise to Stay Strong For You through every situation and circumstance. In the past we celebrated strength in relationships with Malaysia’s first tissue wedding gown, created exclusively for a real-life couple’s special day. Today, in solidarity with all Malaysians, we are excited to bring strength to life in another form, through the “Stay Strong, Malaysia: Bersama Kita Bersihkan Tanahair Kita” campaign. Zunar’s creation demonstrates the strength of Vinda Deluxe tissues while calling for Malaysians to stand firm in their dream of making a positive change. His unique perspective to the campaign also reflects our brand promise, that Vinda Deluxe will Stay Strong for You, just as Malaysians stay strong for one another,” said Evelyn Chan, Marketing Director, Vinda Group Southeast Asia.

A cartoonist who has been drawing editorial cartoons for over 20 years and known among many as an advocate for truth and transparency in the country, Zunar’s original creation is hand-drawn on Vinda Deluxe tissues measuring 16 feet by eight feet, making it the nation’s largest comic art on tissue.


“Malaysia is going through an unprecedented chapter in our nation’s history; we stood strong and played our part, but what comes next? We have achieved a ‘new’ Malaysia but it’s now time for Malaysians to look deep inside and think about what else needs to be done. My artwork reflects the urgent need for us to tackle the root of our problems, cutting them off if necessary, so that we can grow new shoots that are strong and positive. I hope this campaign serves as an inspiration for all Malaysians to uproot all our bad habits so we can remain strong and united, and create a country that is cleaner and better for all,” said Zunar.


Speaking on his experience drawing on Vinda Deluxe tissues, Zunar said, “I was truly surprised that a tissue could be this strong, but Vinda Deluxe certainly lives up to its promise. Together, we have played a small part in celebrating Malaysia’s strength and resilience, and it’s a privilege to work with a like-minded partner like Vinda Deluxe. This is my first major piece of work for public exhibition since the dawn of our new Malaysia and it’s a great way to celebrate Malaysia Day!”


The Vinda Deluxe “Stay Strong, Malaysia: Bersama Kita Bersihkan Tanahair Kita” event, only at Sunway Pyramid, (Central Avenue, LG2) from 14 - 17 September 2018.
Vinda Deluxe Tissues are available as Facial Tissue (box and soft packs), Pocket Hanky and Toilet Paper, in scented and unscented variants, from RM6.00 to RM33.80.

For more information on Vinda Deluxe Tissues and the campaign, visit www.vinda.com.my or follow the Vinda Malaysia Facebook page, www.facebook.com/VindaTissueMalaysia.

About Vinda Group
From its humble beginnings in 1985, Vinda Group is now one of the largest companies for hygiene products in Asia, and employs nearly 10,000 employees. Sales are conducted under many strong tissue and personal care brands such as Vinda, Drypers, TENA, Dr P, Libresse, VIA, Tempo, Tork , Libero and Sealer. Vinda has its headquarters in Hong Kong and is listed on the Hong Kong Stock Exchange (stock code: 3331.HK).


About Vinda Deluxe
Vinda Deluxe is a sub-brand under Vinda in Malaysia. The Vinda Deluxe range of tissue is extra strong, extra soft and extra absorbent thanks to its signature Knitted Fibre Technology. Tested in a variety of ways, Vinda Deluxe remains strong even while wet, and is made using premium imported 100% virgin wood pulp.

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