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Monday, March 11, 2019

Ibu Nakhoda Hidup 2019

This year, the Ibu Nakhoda Hidup entrepreneurship program for mothers co-organised by Mydin Mohamed Holdings Berhad (MYDIN), Procter & Gamble (P&G) Malaysia, and Pertubuhan Pembangunan Kendiri Wanita dan Gadis (WOMEN:girls) celebrate its fifth year of providing support and assistance to mother entrepreneurs or also known as “mompreneurs” all across Malaysia with a focus of evolution.

As an extension under Tabung Hulurkan Harapan P&G and MYDIN since 2015, this year’s Ibu
Nakhoda Hidup aims to provide the access of growth beyond having businesses as a side-
income or a ‘side hustle’. This year Ibu Nakhoda Hidup will showcase the 20 alumni’s businesses through the INH Bazaar platforms which will be introduced in MYDIN Subang Jaya, Selangor from 8th March until 10th March and in MYDIN MITC Melaka from 22nd March until 24th March 2019. Accompanying this will be the Ibu Nakhoda Hidup Roadshows covering 10 MYDIN locations nationwide which will kickstart from 8th March until 12th May 2019.

This year, the launch showcases discussions not only with the mothers but with the partners
as well in its ‘Bual Santai’ segment. About 85 entrepreneurs attended the launch and
throughout the day, visitors came for the INH Bazaar in support of the 20 alumni businesses
who have won support from the programme from 2015 until 2018. Participating
organisations such as Giat MARA, Amanah Ikhtiar, Peniagawati and Usahanita also attended
the launch with their members. The launch also includes family bonding craft activities
where you can get your free limited edition INH tote-bag with every RM35 purchase of P&G
products in a single receipt.

“It is very rewarding to be a part of the Ibu Nakhoda Hidup program alongside MYDIN and
P&G. The program is entering its fifth instalment this year and through the years, we are
honoured to walk alongside many mothers' journeys in entrepreneurship. From bridging
skills and resources to help businesses grow as well as to build a support network for these
mothers to thrive in a challenging and competitive environment, we will always treasure
being witnesses to every milestone in the social and economic development of these
amazing women and their families,” said Low Ngai Yuen, President of WOMEN:girls, at the
event.

4 open pitches were presented to the public where selected entrepreneurs get to use the
platform to test their products to the crowd as focus groups. Also present at the launch are
Datuk Wira (Dr.) Haji Ameer Mydin, Managing Director of Mydin Mohamed Holdings
Berhad; Datin Wira Dr. Hajah Siti Hawa, Director of Mydin Mohamed Holdings Berhad; Mr.
Leroy Seow, General Manager P&G Malaysia; Mr. Goh Kok How, National Sales Manager,
P&G from Procter & Gamble (P&G) Malaysia and Low Ngai Yuen, President and Founder of
Pertubuhan WOMEN:girls.

“We are delighted to celebrate the fifth anniversary mark of the Ibu Nakhoda Hidup
program with Mydin Mohamed Holdings Berhad (MYDIN) and Pertubuhan Pembangunan
Kendiri Wanita dan Gadis (WOMEN:girls) as privileged partners. The program brings us
closer to our aspiration to build a world free from gender bias, a world where equal voice
and equal representation is given to all individuals – a world where everyone sees equal.
Removing barriers and supporting women economic empowerment through social
programs and advocacy in one of P&G’s focus areas in our quest to promote gender equality
with our employees inside our company but also in the community where we operate. I am
really inspired by the success stories of the twenty alumni mother entrepreneurs who have
benefited from the program since it started in 2015. Accomplishment like theirs, reinforce
our commitment to women economic empowerment in Malaysia”, said Leroy Seow,
General Manager P&G Malaysia, at the event.

Last year, 256 submissions were received from mother entrepreneurs all around Malaysia
and five winners were crowned by MYDIN, P&G and WOMEN:girls. The winners are Kamsiah
Md Kassim, a rattan entrepreneur from Melaka; Salina Ahmad, a used-denim bag
entrepreneur from Klang; Norazira Mohd Fakir, a batik and online sewing tutor from
Terengganu; Izmeerita Mohd Ibrahim, a pastry bakery entrepreneur from Kedah; and Nur

“The Ibu Nakhoda Hidup mothers should appear bolder in pouring ideas to keep pace with
the advancement of the modern era. Women entrepreneur must be creative and
innovative, and be keen in applying technology to move forward in Fourth Industrial
Revolution. I look at this program as a platform for MYDIN to be at the front line in guiding
the Small and Medium Entrepreneurs (SMEs) pursuing their dreams. The entrepreneurs
should have each other’s back and work hand in hand to ensure they continue to work
tremendously, not solely towards generating financial stability of their families also but also
towards strengthening nation’s economy correspondingly. Do not be afraid to fail, be afraid
not to try”, said Datin Wira Dr. Hajah Siti Hawa Mohd, Director of Mydin Mohamed Holdings
Berhad.

The public are invited to participate in the Ibu Nakhoda Hidup ‘Mak Aku Cakap’ Instagram
contest
where they need to come up with creative Instagram video parodies of the advices
and comments they often get from their mothers. The contest will run from 8th of March
until 15th of May
where 3 winners will be selected to win RM 1,000 worth of MYDIN
shopping vouchers.

The search for Ibu Nakhoda Hidup 2019 is now open and you can get the application form
and consultation service of the programme at all Ibu Nakhoda Hidup 2019 roadshows.
For more information about the tour dates and locations of Ibu Nakhoda Hidup 2019, follow
@MydinMalaysia and @womengirls on Instagram or visit www.mydin.com.my and
www.womengirls.org.

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