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Monday, November 4, 2019

The Herbal Essences bio:renew shampoos and conditioner

Good day to all my readers and followers, everyone has got busy lifestyle. Don't forget that we got to take care ourselves too.

Malaysian consumers are increasingly adopting natural haircare products, which promise to be free from chemical preservatives and additives. Among a rapid influx of brands that claim to be natural or organic, Herbal Essences bio:renew is the only haircare brand in the world with real botanicals endorsed by the Royal Botanic Gardens, Kew which is known as a global authority in plant science. Based in the United Kingdom, RBG Kewwith its living and scientific plant-fungal collections is one of the most biodiverse places on earth. 

[From Left]: Mr Danny Hoh – Customer Director of Watsons Malaysia, Ms Caryn Loh – Managing Director of Watsons Malaysia, Mr Sahil Sethi – Beauty Commercial Director of Watsons Malaysia, Mr Saint Tiu – Principle Scientist of P&G Asia Pacific Haircare, Mr Adly Syairi Ramly – Head of Thinker Studios officiating the national media launch of Herbal Essence.

Kew scientists have identified the botanicals in Herbal Essences’ bio:renew products and also authenticated the key botanicals proving their high efficacy for consumers. Bio:renew technology has an active antioxidant to help fight environmental factors such as water impurities that can compromise the integrity of the hair. The brand continues to partner with RBG Kew to bring cutting edge botanical science to its lineup of Shampoos and Conditioners in Malaysia. This partnership also helps to bring more transparency and give consumers more confidence in the ingredients that go into Herbal Essences bio:renew products.  

“In this day and age where knowledge and information are more easily accessible than ever before, consumers are more educated in what they want and this influences their purchase decisions. Consumers are becoming the driving force behind new trends and growth, especially in the health and beauty industry. There’s also been a shift towards more natural ingredients as consumers look to prolong the long-term health of their hair and become more conscious of their impact on the environment. With this in mind, it is important for Watsons to collaborate with brands that are able to meet this demand from the consumer. Our collaboration with Herbal Essences demonstrates an example of a shared vision of innovation and environmental care in what we offer for the eco-conscious savvy shoppers of today,” said Caryn Loh, Managing Director of Watsons Malaysia.

 “Kew’s dedication to researching and conserving the wonders of nature is a mission close to the heart of our brand Herbal Essences. We completely believe in beauty rooted in plant science. We are also deeply committed to delivering beautiful and rejuvenated hair with the help of the Royal Botanic Gardens, Kew and its knowledge of natural ingredients.said Sahil Sethi, Beauty Commercial Director of P&G Malaysia. 

To commemorate this partnership, Herbal Essences launched ‘#NaturallyLegit’ campaign in an exclusive PR event with Watsons Malaysia. During the launch event, P&G Asia Pacific Haircare Principle Scientist Saint Tiu collaborated with Thinker Studios, a well-known YouTube channel in Malaysiain a unique interactive session,showcasing how Herbal Essences products are formulated with real ingredients with interactive experiments and videos. To give an immersive experience of Herbal Essences’ partnership with Kew, Thinker Studios team will get an exclusive chance to visit the Royal Botanic Gardens, Kew in London for a full day to learn more about the product science behind Herbal Essences. Herbal Essences also announced exciting contests for Thinker Studios fans and Watsons members to get a unique chance to join the trip to Kew Gardens, London. Exciting right? I am sure you like to know more about the contest!

Herbal Essences is the first natural haircare brand and after more than 45 years, it introduced a new line of products that marries the best of nature with science named as ‘Bio:Renew’. In addition to the unforgettable scents for which the brand is known, the Herbal Essences collection features a revolutionary technology a blend of active anti-oxidant signature natural ingredients that helps revive dull, lifeless hair with every wash. Bio:Renew shampoos and conditioners are available in multiple variants that include-Argan Oil of Morocco, White Strawberry & Sweet Mint, White Grapefruit & Mosa Mint, Rosemary & Herbs, Passion Flower & Rice Milk, Coconut Milk, Cucumber & Green Tea, Golden Moringa Oil, Arabica Coffee Fruit and Bourbon & Manuka Honey.

The Herbal Essences bio:renew shampoos and conditioners are available across all Watsons stores nationwide and Watsons Online Store for only RM27.90(400Ml). 

Download the Watsons Mobile App available at Google Play Store or App Store. Follow Thinker Studios Channel, Thinker Studios Instagram handle and Watsons Malaysia Facebook page for details on the exclusive contest to visit the Royal Botanic Gardens, Kew in London.

About Royal Botanic Gardens, Kew 
The Royal Botanic Gardens, Kew is a world-famous scientific organization, internationally respected for its outstanding collections as well as its scientific expertise in plant diversity, conservation and sustainable development in the UK and around the world. Kew Gardens is a major international and a top London visitor attraction. Kew’s 132 hectares of landscaped gardens,and Wakehurst, Kew’s Wild Botanic Garden, attract over 2.3 million visits every year. Kew Gardens was made a UNESCO World Heritage Site in July 2003 and celebrates its 260th anniversary in 2019. Wakehurst is home to Kew's Millennium Seed Bank, the largest wild plant seed bank in the world. Kew receives approximately one-third of its funding from Government through the Department for the Environment, Food and Rural Affairs (Defra) and research councils. Further funding needed to support Kew’s vital work comes from donors, membership and commercial activity including ticket sale

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