Guardian Malaysia today introduced a slew of new and exclusive brands in conjunction with its 55th Anniversary in October 2022.
“What started with a modest 200 square feet of trading space inside the Weld Supermarket, has over the last 5 decades become the leading pharmacy, health and beauty retail chain in the country, that has been voted the number one Malaysian-grown retailing brand at the recent 2021 Putra Brand Awards. Today, Guardian has more than 520 stores all over the country, and a booming e-store and an app that is accessible 24/7,” said Angela Teo, Head of Marketing, Guardian Health and Beauty Sdn Bhd.
“Today, as part of our 55th Anniversary celebrations, we are introducing 24 new arrivals to our stores and to our Guardian Gaya Squad members. These new and exclusive brands cover various product segments which include skincare, make-up, hair care, health and beauty.
“Furthermore, in conjunction with our 55th Anniversary celebration, Guardian will be offering fantastic promotions and offers from now until 30th October 2022. In fact, we have 1,000 products that have a 55% discount on the 2nd item bought and many, many other promotional offers too,” added Teo.
Guardian’s Gaya Squad were given a special preview on the new and exclusive brands on offer today in a special event to mark the 5th Anniversary of its formation.
The Guardian Gaya Squad movement, an initiative by Guardian Malaysia to build relationship with customers through social media is now a key delivery channel for customers to access ideas and information for smart and healthy living.
“The Guardian Gaya Squad initiative which was launched five years ago is now widely accepted by our customers as a channel for the latest in health and wellness trends and products,”
“We started the Guardian Gaya Squad as an important channel for the various new international and local brands that we sell instore to educate and raise awareness about their brand to our customers via the social media influencers that we invite to these sessions,” said Teo.
These Gaya Squad sessions are small and intimate gatherings where the social media influencers invited, have a unique opportunity to touch, feel and try the brand products and more importantly ask all questions that they need to ask to know the brand better. So that in the end, whatever reviews they post on social media for their readers and our customers will be an informed and educated piece of information that is accurate and useful.
“In this way, our customers learn more about the brands that we stock,” added Teo.
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“It is really a win-win initiative for our customers who will get more in-depth info about the latest health and beauty brands in the market and the latest trends while our brand owners get brand exposure to raise the customer awareness,” Teo said.
“As part of our 55th Anniversary celebration we are proud of what we
have achieved over the years and will continue to work harder because we
are committed to help our customers afford a healthy and beautiful life
– everyday,” concluded Teo.
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| Testing out the electric toothbrush with ASMR sound. |
Now don't just read here, if you like to know more about the New & Exclusive Brands of 55th Anniversary of Guardian do head to the Guardian outlets.
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About Guardian Malaysia
Guardian Malaysia started as a
200-sqft pharmaceutical retail outlet catering to the expatriate
community 55 years ago. Today, it is the leading pharmacy, health and
beauty retail chain in the country, with more than 500 stores
nationwide, providing an unrivalled variety of pharmaceutical, health
and beauty products. Each year, our stores serve more than 30 million
customers across the country. 
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