COACH DEBUTS WORLD’S FIRST “COACH AIRWAYS” RETAIL CONCEPT STORE IN A CONVERTED BOEING 747 AT FREEPORT A'FAMOSA OUTLET, MALACCA

Freeport A’Famosa Outlet is proud to unveil the world's first Coach Airways,
a unique retail concept store and café housed in a transformed 1981 Boeing 747-230B aircraft.
The ambitious project, which began in April 2021, saw the successful acquiring, transferring, assembling, and completing the Boeing 747 in May 2023. With a length of 231 feet 10 inches and a wingspan of 195 feet 8 inches, the Boeing 747 was once hailed as the largest civilian aircraft in the world during the late 1960s. On 19 June 2023 beautiful Sunday morning, it takes on a new role as the world's first-ever Coach outlet in a Boeing 747 aircraft.

YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca giving his speech at the launch of Coach Airways.

 YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca said, “Coach Airways is the latest
addition to the heart of Malacca, which marks a significant milestone in the state's dedication to
enhancing its tourism offerings for the public. This launch aligns with the objectives of Visit Malacca
2024 to achieve the targeted visitors. Beyond shopping, this establishment represents a symbol of
luxury and prestige for all Malaysians, especially Malaccans”.

Datuk Julian Lau, Director of Freeport A’Famosa Outlet said, “This project has been in the works for
the past two years and it took an immense effort by the team to redesign this mega Boeing 747 Jumbo
into an exclusive one-of-a-kind retail destination by Coach”.

“Since the opening of Freeport A’Famosa, we have always strived to create various innovative
experiences for all our visitors. This latest addition adds a feather to our cap to offer Malaysians and
tourists a fun and immersive shopping experience where they can explore the cockpit, passenger and
lounge cabins whilst browsing the collections from Coach,” he added.

 

Aviation enthusiasts and shoppers alike can prepare to be captivated; The Queen of the Sky, as the
Boeing 747 is affectionately known, now reigns as the Queen of Retail, offering an extraordinary fusion
of aviation history and shopping. The spacious layout of the plane allows for a comfortable and
memorable shopping environment reminiscent of the golden age of air travel when luxury and elegance
were emphasized.

An entry pass resembling an air ticket will be given to customers upon entering the store to emulate an
air travel experience right from the entrance via an air bridge. Customers will be able to explore the
interior of the plane and its retail cabins to browse a curated selection of all-gender ready-to-wear, bags
and travel accessories— inspired by the next generation’s expressive approach to fashion.

So cute heart shape Coach

Coach will also release an exclusive Coach Airways Collection featuring a selection of t-shirts, a
passport leather case, a wheeled carry-on luggage, and field tote and travel accessories such as
luggage tags, pouches, and small wallets, printed with a limited-edition reimagination of the house’s
iconic Signature.

Campbell O’Shea, General Manager, Tapestry Southeast Asia & Oceania said, “The opening of
Coach Airways marks not only the launch of our first retail concept of its kind but also an exciting
moment for Coach as we continue to push innovation and create a space where customers can explore
and interact. We are looking forward to bringing our customers this experiential retail pop-up at Freeport A'Famosa Outlet, a popular shopping destination in Malacca”.

On the left Datuk Julian Lau, Director of Freeport A’Famosa Outlet receiving the FIRST RETAIL CONCEPT STORE 

IN AN AIRPLANE certificate from Christopher Wong, Chief Operating Officer, Malaysia Books of Records and 

witnessed by (center) YAB Datuk Seri Ab Rauf Bin Yusoh, Chief Minister of Malacca.

Also present at the event was Dato’ Dr. Ammar Abd. Ghapar, Director-General, Tourism Malaysia,
who congratulated the management team of Freeport A’Famosa Outlet for achieving the Malaysia Book
of Record’s recognition for the “First Retail Concept Store in An Airplane”, adding to the vast
accolades of the state of Malacca to inspire Malaysians to excel in various fields to the extent of
surpassing the world standards.

The Outlet was also awarded the “Unique Retail Experience” of 2023 by the Malaysian Association of
Theme Parks & Family Attractions (MATFA) earlier this month, signifying Freeport A'Famosa Outlet as a must-visit destination where fashion, history and innovation converge to provide an unforgettable retail experience.

Coach Airways at Freeport A'Famosa Outlet is set to provide guests with a distinctive and value-added
shopping experience while attracting a broader customer base and driving sales. In addition to the retail
space, the aircraft will be equipped with a welcoming area, an immersive gallery, and a contemporary
café, providing guests with a space to relax and indulge in refreshments while enjoying the unique
ambience of the transformed aircraft.

Coach Airways is poised to become a global attraction which enchants customers with its fusion of retail and aviation, where imagination takes flight.

It's a wonderful experienced to be there to witnesses the launched. Thank you for having me.

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Freeport A'Famosa Outlet has been a trailblazer in the outlet industry since its opening in January 2016
and has consistently sought innovative ways to engage customers and build a unique brand value.
Designed with a Dutch heritage concept by a leading Australian architect, Freeport A'Famosa Outlet
stands as an open-air mall, boasting verdant landscapes, five water features, a lake, four parks and lawns, a windmill, and a carousel. Spanning an impressive 180,000 square feet, the outlet offers over 80
renowned fashion, sports, and accessories brands. Additionally, a multi-purpose Exhibition and
Convention Centre, featuring 20,000 square feet of column-free space, adds further versatility to the
outlet's offerings