Popular Indonesian cosmetics brand Hanasui now o?icially in Malaysia

SHAH ALAM, 30 Apr 2024 – Local cosmetics and personal care products distributor, Teeni Enterprise Sdn Bhd (Teeni Enterprise), has o;icially launched the highly popular Indonesian cosmetics brand Hanasui, in Malaysia at a concourse event held at the Central I-City shopping mall in Shah Alam, today.

The launch, organised in conjunction with the Hanasui Matcha Beauty Sensation show,

also saw the distributor introducing the best-seller - Hanasui Mattedorable Lip Cream

Matcha Latte, to the local market for the first time.

Septyana Nataya, Head of Marketing at PT Eka Jaya Internasional, the manufacturer of the Hanasui line of products, said at the launch that the company ensures that its products meet the most stringent requirements while keeping it a;ordable for the benefit of its customers. 

"All products under the Hanasui brand meets stringent requirements and has been

certified by the Good Cosmetic Manufacturing Methods (CPKB), National Agency of food and Drug Control (BPOM), and Halal Products Assurance Agency (BPJOH),” Septyana said.

“It doesn’t stop here, as we will continue to innovate and improve on our products to cater to the changing needs of consumers.” she added.

Teeni Enterprise executive director Ron Tay expressed his confidence that the Hanasui

brand will be well received in the country. “We are confident that Hanasui's commitment to quality and a;ordability will resonate strongly with local consumers,” he said.

“As Hanasui enters the market, Malaysians will be able to enjoy a wider variety of cosmetic products that can provide the rillght shade to match their individual preferences.” Tay elaborated.

“We’re thrilled to be the exclusive retail partner for the Hanasui range of beauty products in Malaysia,” said Guardian Health and Beauty Sdn Bhd commercial director for Malaysia and Brunei Anna Hull. “We are also proud that Hanasui is part of our latest #IYKYK Beauty category in our stores. The #IYKYK Beauty category features trend setting explosive growth brands on Social Media platforms and we are confident that Hanasui will enjoy the same success in Malaysia as they do in Indonesia and will be well received in Malaysia as well,” she added. 

Hanasui Mattedorable Lip Cream Matcha Latte is a rising favourite among users as it is known to be smudge-proof and can keep users’ lips moisturised for up to 12 hours.

Moreover, the lip cream can also be used as a blush for the cheeks or as eye shadow,

according to the manufacturer.

Featuring a refreshing matcha latte aroma and lightweight texture, the lip cream is enriched with olive oil and vitamin E to provide increased hydration to the lips. It comes in six color shades, namely Matchalicious, Matchamallow, Matchaciano, Matchalover, Matcha blend, and Matchachoco.

Those interested to know more or obtain the Hanasui lip cream or products can drop by at the Hanasui Matcha Beauty Sensation concourse event which is being held from April 29th to May 5th. Visitors will also get the opportunity to test the products, as well as seek consultations from beauticians stationed there.

Hanasui’s personal care products and solutions are also available at all Guardian Malaysia outlets, and on the company’s online stores on Shopee and Lazada.

Thank you Guardian Malaysia for inviting me to such wonderful event. 

ABOUT HANASUI®

Hanasui is an Indonesian cosmetic brand founded in 2016 and manufactured by PT Eka Jaya Internasional. The company also manufactures and markets a wide range of beauty products including facial, body, and makeup care. All Hanasui products are cruelty-free and tested to meet high-quality and safety standards, and are certified by Good Cosmetic

Manufacturing Methods (CPKB), National Agency of Food and Drug Control (BPOM), and Halal Products Assurance Agency (BPJOH).

ABOUT Teeni Enterprise Sdn Bhd

The Malaysian branch of a company established in Singapore in 1993, Teeni Enterprise is a personal care and cosmetics distributor, with a market presence in many Asian countries ncluding Singapore, Malaysia, Thailand, the Philippines, Indonesia, Hong Kong, Taiwan,

and China. Founded on the belief that profitable growth should also be responsible growth,Teeni Enterprise prioritises sustainable living as a part of its core tenets, which guides the company’s approach to its business and products.