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Tuesday, March 17, 2015

Nivea Whitening & Firming Range Media Launch

Introducing NIVEA 1st Whitening and Firming Body Care Range!

I attended the Nivea Whitening & Firming Range Media Launch at Black Box, DPAC Empire Damansara. 

I have been out in the sun daily to fetch my son from school, I know that having beautiful skin is often associated with glowing, radiant looking skin. Who doesn't want to have fair skin? Most Asian women desire having fair skin an endless pursuit because it has always been a proxy in determining the beauty of women in Asian countries. 

The desire of having beautiful skin does not end there. Women want a tight looking firm skin because it makes them look youthful. In the market now there is body care available that provide both whitening and firming benefits simultaneously. Therefore, many women turn to fashion to compensate their flaws including camouflaging their not-so-favourite parts. I am sure you know what I mean, because sometimes do that too. 



Beautiful Emcee of the day Nadia Heng

NIVEA as a leading international skin care brand is dedicated to meeting consumer's individual needs in effort to help women attain beautiful skin. NIVEA has taken new approach to body care with new innovation by combining the Vitamin C of 95% purity formula and Q10 into its products. The product is the first of its kind in Malaysia as it offers dual functionality; whitening and firming benefits in a single application. 

Speech by Mr Jaren Ong, Senior Brand Manager of Beiersdorf Malaysia

For more than 100 years, Nivea been at the forefront of skincare innovation, I get to know Nivea from my mom and my sisters. How about you? I recalled my sisters love using the Nivea which is a round tin type. Nivea is skin care expert through innovation findings, they always put their customers at heart by making products that fulfill their needs.

The launch of first whitening and firming range in Malaysia, is marks another breakthrough innovation for the brand Nivea.

NIVEA Whitening and Firming range is developed using Vitamin C of 95% purity to repair dull and uneven skin from sun exposure while the Q10 is a powerful skin own coenzyme found in every human cell that ensure energy supply for skin cell. However, this coenzyme decreases with age! Nivea Q10 is well known for its anti-wrinkling, anti-oxidation and boosting cell energy to give a tight looking; firmer skin. By combining both key ingredients in the formulation, skin becomes fair and firm after regular application. 

The event has a short interview session with aesthetic dematologist, Dr. Siddique who further explained about the important of Vitamin C and Q10 coenzyme besides sharing his view on the craze demand of women desiring to have fair and firm skin. 


Dr Siddique further quoted following
"Vitamin C can help protect the skin against sun damage and they may act usually reverse some of the discoloration and wrinkles. These antioxidants work by speeding up the skin's natural repair system and by directly inhibiting further damage.

Q10 plays an important role in making skin look younger but it decrease as you get older. Most women over thirty have below optimum level of Q10 in the skin which results in an impeded ability to produce collagen and elastin. 

Collagen is important because it makes your skin firm, while elastic gives your skin flexibility. The 1oss of collagen and elastin causes your skin firm, while elastin gives your skin flexibility. The loss of collagen and elastin causes your skin to wrinkle and sag. Using topical skin products that contain Q10 can effectively help skin become firmer as it can penetrate deeply to provide antioxidants and help create collagen and elastin."

The launch did not just end there! Nivea also kicked off the 'Flaunt it, Fair and Firm! campaign which aims to celebrate the launch of the New NIVEA 1st ever whitening and firming range by helping women to realize that it's not what you wear that's matters but most important FASHION STATEMENT they can make is to have fair and firm skin. Women do not need to turn to fashion to compensate their flaws anymore! Now they can flaunt their fair and firm skin with confidence!




For Emely Poon, a radio DJ and TV host who lives an active lifestyle. Because she is an outdoors person, her fashion tend to be light and breezy which often expose her skin to harmful UV rays, she stated taking care of her skin using Nivea when she's young. 



Let's find out the key ingredient in NEW NIVEA Whitening & Firming Range & how it works?

Vitamin C
  • Plan an important role in collagen synthesis
  • It gives skin a firm, youthful apperance
  • Helps skin repair itself
Q10 
  • It is skin-own coenzyme which is found in every human cell
  • It ensures energy supply for every skin cells
  • For anti-wrinkling, anti-oxidation and cell energy boosting to make skin firmer



For more details and highlights about the campaign, consumers can head on to NIVEA Malaysia Facebook page at https://www.facebook.com/mynivea or go to NIVEA Malaysia Youtube Channel to view the Flaunt It, Fair &Firm Campaign journey involving Adam Saaks, Yasmin Hani and Emily Quak at https://www.youtube.com/user/MalaysiaNIVEA.  NIVEA Whitening and Firming range are available at all pharmacies, hypermarkets, supermarkets, mini markets and selected convenience outlets across the country.

Such fun event, thanks to photographer Feeq.

A lovely #wefie with Emely Poon, 

NIVEA WHITENING & FIRMING RANGE IS NOW AVAILABLE IN 3 CATEGORIES: 

NIVEA Whitening & Firming Lotion, price starting from RM10.50
NIVEA Instant White Firming Body Lotion SPF 15
NIVEA Extra White Firming Body Lotion 

NIVEA Whitening & Firming Serum, Price starts from RM9.50
NIVEA Anti-Age White Firming Body Serum SPF 33
NIVEA Extra White Firming Body Serum SPF 33
NIVEA Instant White Firming Body Serum SPF 33
NIVEA Night White Firming Body Serum

NIVEA Whitening & Firming Cream, price starting from RM12.90
NIVEA White & Repair UV Body Cream

Have you tried any Nivea products? I have tried the Nivea In-Shower Conditioner, if you click on the link you'll find it. I still continue using this product because I love it. 

About Beiersdorf AG
Cosmetics Company Beiersdorf AG is based in Hamburg, Germany, and has around 19,000 employees worldwide. The company has been listed on the DAX since December 2008. Beiersdorf’s NIVEA is the world’s largest skin care brand. Other names in its successful international brand portfolio include Eucerin, La Prairie, Labello, 8x4, and Hansaplast/Elastoplast. Subsidiary tesa SE is one of the world’s leading producers of self-adhesive products and system solutions for industry, craft businesses, and consumers. Beiersdorf has over 100 years of skin care experience and is known for its innovative and high-quality products.

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