Malaysia's Toughest To Win RM30,000!

fitness enthusiast Linora Low and Malaysia's number one hero, Keith Foo

Leading Beauty and Health Retailer Watsons presents R U Tough Enough?

Challenge in collaboration with KIX HD and Astro

Watsons Malaysia is proud to present a battle of the sexes competition, with male and female contestants facing off against one another in a series of physically demanding and emotionally enduring challenges. 

At media launch held in Sunway Pyramid, celebrated radio talent and fitness enthusiast Linora Low and Malaysia's number one hero, Keith Foo were introduced as chosen two ambassadors to emphasize on this year's theme of "Men versus Women". The ambassadors will lead #TeamLinora and #TeamKeith respectively in the challenge to determine which gender is the toughest.

speech by Shirley Cheong, Director of Marketing at Celestial Tiger Entertainment, Hong Kong

 In this year's R U Tough Enough?, KIX HD and Astro are excited to go beyond the stereotype that men are tougher than women with our very own battle of the sexes. An enthralling competition, that toughest isn't limited to physical strength; it is also a test of mental endurance.

speech by Danny Hoh, Head of Marketing, Watsons Malaysia

 Watsons is not just about getting beautiful and healthy, but it is also more that that. They collaboration this program is to continuously provide to customers innovation in activities that will improve their lifestyle as a whole. This is also Watsons continous engagement with the Malaysian youths to empower them through exciting programs like this.

fitness enthusiast Linora Low and Malaysia's number one hero, Keith Foo

 Fitness enthusiast Linora Low says toughness for her is more than the appearance of being physically muscular and strong. It is about challenging the norms and benchmarks set by society and herself to redefine toughness for a women. 


Malaysia's number one hero, Keith Foo is a true example of toughness, having persevered through humble beginnings on the path to becoming the most sought after film actor in Malaysia. Being tough is about setting his mind towards overcoming the challenges life throws at them on a daily basis. It is about keeping that positivity and optimism even when the going gets really tough. 

Watsons Malaysi and Business Partners

Danny and Shirley also welcome Watsons participating brands representative on stage for the official launch including Clear, Garnier Men, Gatsby, Horley's, L'Oreal Paris, Maybelline, Nivea Men and Sunplay. 

KIX HD, the ultimate destination for action entertainment in Asia, and Astro are looking for the answer to this question with the return of R U Tough Enough? This year, KIX HD and Astro will go beyoung the stereotypes and run a battle of the sexes competition.

R U Tough Enough? is open to all Malaysian residents aged 18 and above. To enter the contest, participants must first apply online at www.KIX-TV.com/tough. 
Ten tough individuals will be selected to compete in the final showdown for the title of "Malaysia's Toughest" and winning the grand prize. For exciting offers, Watsons memers can visit FB/Watsons Malaysia. 

As part of the recruitment for R U Tough Enough?, KIX HD will send their Tough Troopers to several hotspots in Klang Valley to challenge individuals to demonstrate their toughness on the spot through a series of tests.

R U Tough Enough? is brought to you by Watsons, co-sponsored by Fishermen's Friend and the official healthcare provider KPJ Group of Hospitals, with the official partner Astro, the venue partner Sunway Pyramid, and the gym partner Celebrity Fitness.

What are you waiting for now? If you think you are tough enough do take part in this challenge!